In uncertain times, adaptability, creativity, and a little hustle are key ingredients for businesses looking to stay on top of their game. With brands of all kinds finding new opportunities to grow their business online, more people than ever are using live stream video to reach cu

Live streaming has been booming in the entertainment world years now, but for businesses of all sizes, it’s only recently become crucial to learn how to live stream. Let’s talk about why. Many live streaming platforms have tripled their viewership in 2020 alone, while Twitch report

New York City’s historic Apollo Theater first opened its doors nearly a century ago. Since then, it’s built a well-deserved reputation as one of the greatest live venues in the world, and has become a cultural haven for Black artistry across the U.S. and beyond. Then, in early 2020

As we navigate the murky waters of managing work, play, and life in general at home, people are relying on streaming video to stay connected. Increasingly, brands are leaning in to live video to keep their business humming and team informed (including us), and we’ve heard lots of qu

So you’ve done it! You’ve come up with a great live stream idea. You have your script, you’ve set up your camera, and you’re ready to broadcast to thousands of followers across the internet. But wait — your followers aren’t all on one platform. How do you choose between Fa

You may not realize it, but the internet is rife with protocols that we use every day. For example, if you’ve watched video content on platforms like Facebook Live, Youtube Live, Linkedin Live, you may have used RTMP. So what is RTMP? And how does it relate to live streaming con

There are two key factors fueling the need to stream. First, video technology has made it easier for anyone to pick up a camera and live stream. Second, the streaming audience has grown, with an impressive 1.1 billion hours of live video consumed in 2019 alone. If you were thinking

The power of video has made it easier than ever to live stream on social media. And with over 3.6 billion social users worldwide, there’s a big opportunity to catch your audience in their channel of choice. But going live isn’t easy. The thought of freezing on screen or rambling

Imagine you’re about to broadcast a live stream for an internal team. It could be a training session for new hires, a lunch and learn with a customer, or an all hands meeting with executives. No matter the reason to go live, the experience has to be stellar. That’s where a conte

The Vimeo team has been hard at work producing a new web series, Working Lunch, where we sit down with experts in business, marketing, and tech to pick their brains in the time it takes to enjoy your midday meal. Our bite-sized episodes focus on bringing you up to speed with the hea

With quotas to reach, revenue to make, and quarterly goals to hit, growing a business can often feel like a cut-and-dry numbers game. Yet research shows that emotional intelligence skills — the ability to express one’s own and gauge other’s emotions — are increasingly a must-have sk

Internal communications are essential to keeping your company aligned and informed with organizational changes. Seth Weingarten, VP of Network Operations at Ampersand, knows a thing or two about navigating and communicating change. After all, Ampersand recently rebranded after opera

In a world of algorithms, tracking pixels, and hyper-targeted advertising, it can feel like marketing has become more science than art. Andrew Edell, Director of Experiential Marketing at Convene, is trying to change that. “Technology has pushed us into a personalized, automated wo

For many businesses, implementing a live video strategy is a learning process, with hurdles to get over, lessons to learn, and expectations to manage. Having worked at various video tech companies over the years, Adam Pastana has experienced this first-hand as he partners with compa

Streaming to LinkedIn Live is one of the best ways to reach your followers and connections. But with 645 million LinkedIn members (!), knowing how to create engagement with live streaming on LinkedIn can feel a touch overwhelming. What topics should you cover? How often should you s

Ever wondered what happens behind the scenes when Vimeo makes videos? In this episode of Working Lunch, we picked the brain of Vimeo’s video producer, Ian Blau, to better understand what happens in our own production studio to bring creator stories and product launches to life. Bri

There’s been a stark shift in how people view, support, and engage with businesses in recent years, especially as Millennials become the largest buying generation ever. An authentic, strong brand resonates more than ever, with 62% of consumers saying their buying decision-making is

“There’s a lot on the line with an institution like ours.” So explains Jamed Falik, the Visual Design Team Lead at the International Food Policy Research Institute (IFPRI). Since 1975, IFPRI has been committed to spotlighting research-based policies that sustainably reduce poverty

What does it take to put on a great live event?  While some might say magic and elbow grease (can’t argue with either of those), what it really boils down to is a solid live streaming equipment setup. Vimeo’s live production team has produced hundreds of shows for businesses around

Splash is no stranger to the power of video. This high-growth events marketing platform hosts live webinars, shares top-notch customer stories, and now bases its internal communications strategy on the simple belief that video moves people. As Splash has grown — Inc. magazine named