For many businesses, implementing a live video strategy is a learning process, with hurdles to get over, lessons to learn, and expectations to manage. Having worked at various video tech companies over the years, Adam Pastana has experienced this first-hand as he partners with companies of all sizes and scale to implement video in their workflows. Now, as a sales engineer at Vimeo, Adam continues to lend his expertise advising customers on the best ways to roll out sometimes complex video solutions. “Video affects things quite vastly within the enterprise,” he says. “There are a lot of things you need to take into consideration.” On our latest Working Lunch episode, he helped us understand common challenges that businesses face with video, and how sales engineers help guide stakeholders through the sometimes complex process. Catch up on the episode below: Configuring video platforms based on unique business needs is tricky, especially when organizations may underestimate what’s involved. Adam’s most commonly-encountered challenge? Budget and experience. “When a business is first getting into video, they start to realize quickly that cameras, encoding gear, lighting, and hiring talent or someone to do it for you can be expensive,” he says. “A lot of times, companies don’t realize the work that goes into developing great lighting and audio.” Despite these challenges, Adam is steadfast in his belief that video is the best way to modernize communications.     Catch up on all Working Lunch episodes on our Showcase page, and tune in to our season finale next week, November 6 at 2 PM ET on the Vimeo Enterprise LinkedIn page. Feature articles from this episode:

• Slack’s The State of Work report
• 7 Reasons Internal Communications Is at the Center of Change Management (G2)