Just as a book cover is crucial for encouraging people to read it, a compelling webinar invitation is critical for getting people to register for an event. Sure, hosting webinars and virtual events comes with a bunch of benefits – brand awareness, audience engagement, authority

Using the right video conferencing equipment not only ensures your viewers have a great experience, but it also boosts you presentation confidence. You know your video and audio quality is crisp. You’re eye level with the camera. Your presentation notes are all ready to wow your

In the past two years, we’ve hosted and attended hundreds of webinars, virtual events, virtual conferences, and happy hours. Some virtual events went off without a hitch while others experienced a few bumps in the road. Regardless of what mistakes the event industry has made, we le

One thing that’s guaranteed to leave a mark on your virtual event is the notorious swag bag. Event swag bags have evolved from miscellaneous trinkets that collect dust on your desk to curated, instagramable gifts. They’re more than just a nice-to-have: swag bags for virt

If you’re looking to successfully market your next webinar you’re not alone. Webinars and virtual events are effective strategies to increase leads and build a business. But your promotion plan doesn’t need to be difficult or overwhelming – so long as you test and track your perfor

At the start of 2020, virtual events were not on many people’s calendars. Fast-forward to 2022, and it’s clear virtual events are here to stay. The majority (70%) of business event professionals and suppliers have moved whole or portions of in-person events to a virtual platform.&n

Looking for up-to-date virtual event statistics?  We’ve got just the list for you with fresh webinar and virtual event stats and insights from industry leaders.  Use these event statistics to inform your video marketing and internal communication strategies, convinc

Swag bag? Check. New product demo? Check. New go to market plan? Check. SKO is the event designed to celebrate a sales team’s success, provide training for newly launched features, and align on goals for the coming year. It’s an opportunity to give teams the tools they need to reac

Congratulations! You just wrapped up a virtual event or webinar you’ve been working on non-stop for months. Now that the virtual festivities have ended, it’s time to take a break right? Not quite.There are still loose ends to tie up: What did your attendees think of the event

Virtual events have become ubiquitous, leaving little room for brands to connect with their audiences in novel and memorable ways. As a result, experiential marketing is in demand to fill the gap and better connect brands with their customers. Experiential marketing humanizes yo

A long-winded welcome address for a webinar encourages attendees to hit exit, leaving you feeling uneasy and under confident as attendance rates drop off. But a strong webinar welcome speech can save the day. In fact, it contributes significantly to your virtual event’s success

In the business world, bigger doesn’t always mean better. Large scale virtual events, webinars, and hybrid events can connect hundreds or even thousands of people across the world, but small scale events can still pack a big punch. That’s why organizations are eyeing new opportu

If a webinar falls in the forest, and no one is there to watch it, did it even really happen? Whether you’re throwing or attending virtual events, the demand for digital is real. Sometimes, though — okay, a lot of the time — hosting an event can feel like going through the motions,

Creating a webinar is a way for marketers and businesses to generate leads and attract customers. They can expand your reach, build your authority, and help you connect digitally in an increasingly distributed world. The best webinars capture your audiences’ attention quickly, p

Expectations for virtual events and live webinars have evolved rapidly in the past couple years. Delivery platforms have matured, making the process of hosting an event decidedly less difficult. Marketing teams everywhere are looking for tools to enable best-in-class virtual experi

Webinars and virtual events are a great way to position your business as an authority in your space. Nearly every marketer in a survey of 2,000 businesses in 2020 said webinars represented a critical part of their marketing plan. Source: Statista Have you ever thought abo

A successful marketer has a number of powerful tools in their toolkit, including video. In this article, we’ll investigate why video is important for B2B marketing and how it can help convert tire kickers into buyers.  Before we get started, does a resistance to video

You don’t need to fear hybrid events — they’ve been around for years. In 2011, the CDC launched a four-day hybrid event where 1,600 attendees joined in-person and 1,875 CDC employees from around the world joined online. More than 50% of the attendees were remote! Video and

The idea of tapping into the thought leadership space can be intimidating at first.  But if you take a moment to shelve the imposter syndrome and approach thought leadership objectively, you’ll see the advantages of nurturing and promoting your unique expertise. In 2020, Li

So you’ve been hosting webinars – kudos to you! Audience engagement is critical whether you’re live streaming a webinar or virtual event, generating and converting leads through video content, or building customer relationships with a series of product demos and thought leadersh