When done right, evergreen content helps you build a resilient library of content to educate, engage, and convert your audience around the clock. The best part? Creating such a customer-winning content engine is pretty simple. It can be hard in our always-on, 24 hour news cyc

Are you curious about what it takes to be an event planner or event manager? If you’ve got a creative mindset, an eye for details and a love of collaboration, this gig might be for you! In this article, we’ll dive into what an event planner and event manager does and what

Most organizations can benefit from the promotional strength of events. Whether you’re a small business owner, a founder at a tech startup, or a marketer from an industry-leading brand, you’re probably well aware of the importance of showing up where your audience spends their time

Wondering how to look good on Zoom or your next big virtual event? You may think it takes a lot of work to look good on video, but the truth is it doesn’t. A few tweaks to your background and a wardrobe check can instantly help you refine your on-screen appearance. Ready to lear

The pivot from in-person events to virtual events has helped event marketers rediscover video as a tool to not only augment, but define, event experiences. Undoubtedly, the past few years have revealed that virtual events are able to reach a broad audience, lower physical barriers,

You know the crackling feeling of an in-person event: the hum of excited attendees, the buzz of interactive panels, the energy of a packed venue — not to mention those glass-clinking happy hours. But with the need for virtual events ever on the rise, companies and orgs of all sizes

Customer marketing is a uniquely important form of marketing. While most marketing functions focus on finding, attracting, and securing new business, customer marketing strategically angles marketing activities to retain customers, expand their product use, and build a community of

Live streaming is serious business. According to one source, the live streaming market will exceed $247 billion by 2027. That’s a lot of money — and for video-focused brands, a lot of opportunities. But revenue-generating live streams don’t happen by accident. To connect with

Event professionals have witnessed firsthand the changes to in-person events in the past year. Virtual events provide an alternative solution to reach more attendees without the need to physically gather. Hybrid events allow event professionals to combine in-person and virtual even

Town halls. Quarterly, semi-annually — whatever the cadence — have mostly followed the same format since the beginning of town hall time. Think slides with crammed text, one-way dialogues only heard by those in the room, and a tome-like recap email. Lately, however, businesses h

Just as a book cover is crucial for encouraging people to read it, a compelling webinar invitation is critical for getting people to register for an event. Sure, hosting webinars and virtual events comes with a bunch of benefits – brand awareness, audience engagement, authority

Using the right video conferencing equipment not only ensures your viewers have a great experience, but it also boosts you presentation confidence. You know your video and audio quality is crisp. You’re eye level with the camera. Your presentation notes are all ready to wow your

In the past two years, we’ve hosted and attended hundreds of webinars, virtual events, virtual conferences, and happy hours. Some virtual events went off without a hitch while others experienced a few bumps in the road. Regardless of what mistakes the event industry has made, we le

One thing that’s guaranteed to leave a mark on your virtual event is the notorious swag bag. Event swag bags have evolved from miscellaneous trinkets that collect dust on your desk to curated, instagramable gifts. They’re more than just a nice-to-have: swag bags for virt

If you’re looking to successfully market your next webinar you’re not alone. Webinars and virtual events are effective strategies to increase leads and build a business. But your promotion plan doesn’t need to be difficult or overwhelming – so long as you test and track your perfor

At the start of 2020, virtual events were not on many people’s calendars. Fast-forward to 2022, and it’s clear virtual events are here to stay. The majority (70%) of business event professionals and suppliers have moved whole or portions of in-person events to a virtual platform.&n

Looking for up-to-date virtual event statistics?  We’ve got just the list for you with fresh webinar and virtual event stats and insights from industry leaders.  Use these event statistics to inform your video marketing and internal communication strategies, convinc

Swag bag? Check. New product demo? Check. New go to market plan? Check. SKO is the event designed to celebrate a sales team’s success, provide training for newly launched features, and align on goals for the coming year. It’s an opportunity to give teams the tools they need to reac

Congratulations! You just wrapped up a virtual event or webinar you’ve been working on non-stop for months. Now that the virtual festivities have ended, it’s time to take a break right? Not quite.There are still loose ends to tie up: What did your attendees think of the event

Virtual events have become ubiquitous, leaving little room for brands to connect with their audiences in novel and memorable ways. As a result, experiential marketing is in demand to fill the gap and better connect brands with their customers. Experiential marketing humanizes yo