Creating your own Over-The-Top (OTT) streaming service is a complex but achievable undertaking. Heres a comprehensive guide to walk you through the process:I. Planning and Strategy:* 1. Define Your Niche and Target Audience: * Identify your ideal viewers: Who are they? What are their interest

The best bitrate for a Twitch stream depends on your resolution, frame rate, internet upload speed, and the type of content youre streaming. Heres a breakdown of Twitchs recommended settings and factors to consider:Twitchs Recommended Bitrates:Twitch recommends the following bitrates based on resolu

Livestreaming like a pro involves more than just hitting the Go Live button. Its a combination of technical expertise, engaging content, and audience interaction. Heres a breakdown of key areas to help you level up your livestreaming game:I. Planning & Preparation:* Define Your Niche & Audience:

Creating a professional livestream involves meticulous planning, technical setup, engaging content, and post-stream analysis. Heres a comprehensive guide:I. Planning & Strategy:* Define Your Purpose and Audience: * Purpose: What is the goal of your livestream? (e.g., educate, entertain, promo

Fewer new subscribers: During the pandemic, many people flocked to streaming services for entertainment, leading to a surge in new subscribers. As the pandemic eased, the growth rate in new subscriptions slowed down. This has put pressure on streaming services to maintain and increase their subscrib

Streaming services have become increasingly popular in recent years, offering a wide variety of content to subscribers. Some of the most popular content on streaming services are event series and movies. These types of content can attract a large number of subscribers to a streaming service, but it

The streaming wars have been in full swing for several years, with major players such as Netflix, Hulu, Disney+, and Amazon Prime Video vying for subscribers. The competition has been fierce, with each platform investing heavily in original content, exclusive licensing deals, and subscriber perks.In

Residuals, often known as royalties or reuse fees, are monies paid to creative professionals, such as actors, musicians, writers, and directors, for the subsequent exploitation or reuse of their work beyond its initial airing. Lets examine streaming services and how residuals are calculated and diss

Yes, Warner Bros. is rebooting some of its franchises for HBO Max, its streaming service. This includes a new Batman movie starring Robert Pattinson, a prequel series to Game of Thrones called House of the Dragon, and a revival of Gossip Girl. These reboots aim to attract new subscribers and expand

Before any event goes live, it exists as a page full of line items called a run of show. If you’re planning an event, this one document covers your butt. But it’s not just an itinerary of talking points and production cues—although it is very much that—it’s a living document and wh

When done right, evergreen content helps you build a resilient library of content to educate, engage, and convert your audience around the clock. The best part? Creating such a customer-winning content engine is pretty simple. It can be hard in our always-on, 24 hour news cyc

Are you curious about what it takes to be an event planner or event manager? If you’ve got a creative mindset, an eye for details and a love of collaboration, this gig might be for you! In this article, we’ll dive into what an event planner and event manager does and what

Most organizations can benefit from the promotional strength of events. Whether you’re a small business owner, a founder at a tech startup, or a marketer from an industry-leading brand, you’re probably well aware of the importance of showing up where your audience spends their time

Wondering how to look good on Zoom or your next big virtual event? You may think it takes a lot of work to look good on video, but the truth is it doesn’t. A few tweaks to your background and a wardrobe check can instantly help you refine your on-screen appearance. Ready to lear

The pivot from in-person events to virtual events has helped event marketers rediscover video as a tool to not only augment, but define, event experiences. Undoubtedly, the past few years have revealed that virtual events are able to reach a broad audience, lower physical barriers,

You know the crackling feeling of an in-person event: the hum of excited attendees, the buzz of interactive panels, the energy of a packed venue — not to mention those glass-clinking happy hours. But with the need for virtual events ever on the rise, companies and orgs of all sizes

Customer marketing is a uniquely important form of marketing. While most marketing functions focus on finding, attracting, and securing new business, customer marketing strategically angles marketing activities to retain customers, expand their product use, and build a community of

Live streaming is serious business. According to one source, the live streaming market will exceed $247 billion by 2027. That’s a lot of money — and for video-focused brands, a lot of opportunities. But revenue-generating live streams don’t happen by accident. To connect with

Event professionals have witnessed firsthand the changes to in-person events in the past year. Virtual events provide an alternative solution to reach more attendees without the need to physically gather. Hybrid events allow event professionals to combine in-person and virtual even

Town halls. Quarterly, semi-annually — whatever the cadence — have mostly followed the same format since the beginning of town hall time. Think slides with crammed text, one-way dialogues only heard by those in the room, and a tome-like recap email. Lately, however, businesses h