A long-winded welcome address for a webinar encourages attendees to hit exit, leaving you feeling uneasy and under confident as attendance rates drop off. But a strong webinar welcome speech can save the day. In fact, it contributes significantly to your virtual event’s success

In the business world, bigger doesn’t always mean better. Large scale virtual events, webinars, and hybrid events can connect hundreds or even thousands of people across the world, but small scale events can still pack a big punch. That’s why organizations are eyeing new opportu

If a webinar falls in the forest, and no one is there to watch it, did it even really happen? Whether you’re throwing or attending virtual events, the demand for digital is real. Sometimes, though — okay, a lot of the time — hosting an event can feel like going through the motions,

Creating a webinar is a way for marketers and businesses to generate leads and attract customers. They can expand your reach, build your authority, and help you connect digitally in an increasingly distributed world. The best webinars capture your audiences’ attention quickly, p

Expectations for virtual events and live webinars have evolved rapidly in the past couple years. Delivery platforms have matured, making the process of hosting an event decidedly less difficult. Marketing teams everywhere are looking for tools to enable best-in-class virtual experi

Webinars and virtual events are a great way to position your business as an authority in your space. Nearly every marketer in a survey of 2,000 businesses in 2020 said webinars represented a critical part of their marketing plan. Source: Statista Have you ever thought abo

A successful marketer has a number of powerful tools in their toolkit, including video. In this article, we’ll investigate why video is important for B2B marketing and how it can help convert tire kickers into buyers.  Before we get started, does a resistance to video

You don’t need to fear hybrid events — they’ve been around for years. In 2011, the CDC launched a four-day hybrid event where 1,600 attendees joined in-person and 1,875 CDC employees from around the world joined online. More than 50% of the attendees were remote! Video and

The idea of tapping into the thought leadership space can be intimidating at first.  But if you take a moment to shelve the imposter syndrome and approach thought leadership objectively, you’ll see the advantages of nurturing and promoting your unique expertise. In 2020, Li

So you’ve been hosting webinars – kudos to you! Audience engagement is critical whether you’re live streaming a webinar or virtual event, generating and converting leads through video content, or building customer relationships with a series of product demos and thought leadersh

Before going live with your first town hall or virtual event, there are some factors to consider. A successful live stream has a few key ingredients: bandwidth to distribute content, audio and video inputs, hardware or software used to push out the stream, and the proper settings s

You’ve got a great topic and you’re ready to go live with a webinar! Your audience exists, but they may not be aware of your event. To capture the largest possible audience, you’ll need a killer webinar registration page.  While this may seem simple, it’s a great opportunit

Preparation is a huge part of what makes any live stream successful. Producing a great show means putting in the time to build out your unique streaming setup before going live.  A streaming setup will typically have some general components like a camera, audio, encoder, an

Video quality is an important part of a viewer’s live streaming experience. Blurry images, pixelated faces or objects can all detract from the message of the video. So for new streamers learning the ins and outs of how to live stream, it’s useful to know about video resolution — sp

Webcasts and webinars are often confused – even used interchangeably. To successfully create a webinar or webcast, you need to be aware of the differences between the two including what each offers and the purpose they serve. Broadly, webinars are virtual gatherings targeting a

Your understanding of webinars, virtual events, and other live streaming experiences may have evolved over the last couple of years. As more folks use video to connect with friends, collaborate with colleagues, and tell their stories — webinars have become an important medium to sh

Most conferences or conventions, whether live or virtual, have at least one session that involves expert panelists. You may have come across a panel discussion and not thought much about planning and producing one.  But what if you’re planning to run a panel discussio

The right webinar presentation can be a powerful asset in any marketer’s toolkit. More than half (53%) of B2B marketers report webinars are a successful lead generation tactic. And in the last year, more marketers (67%) increased their webinar investments. If you haven’t lear

Have you ever wondered how to structure and create internal communications or virtual events that grab peoples’ attention? You know the type. Informal and engaging talks, unlike the ones that sound like a stern lecture from a parent.  In this article, you’ll learn about

Today, in-person summits aren’t the only way to create meaningful business relationships. Virtual summits and events bring people together to discuss important topics, generate leads, and drive sales. The power of video and production tools can help any business or creator bu