Apple has started to air a new Apple Pay focused iPhone commercial in the ongoing “If it’s not an iPhone, it’s not an iPhone” ad campaign.
The advertisement focuses on the ease, safety, and convenience of using Apple Pay to make purchases from the iPhone, displaying a diverse handful of retailers who support the service, including McDonalds, Subway, PetCo, Sports Authority, Macy’s, Sephora, Staples, Jamba Juice, Walgreens, and others.
The ad spot narration states the following:
“This is an iPhone. And this is Apple Pay, which lets you shop in a faster, simpler way. For groceries, and kicks, toys, and your lunchtime fix. It’s safer than a credit card and keeps your info yours. And you can already use it in over one million stores.”
If you watch TV you’ll likely start seeing the new spot along with the other running Apple commercials, though it’s embedded below for easy viewing as well:
For the less familiar, Apple Pay is a convenient feature which allows for adding and storing debit and credit cards onto the iPhone (and Apple Watch) for quick payments at participating retailers. Users must set up the service on their iPhone, after which using it in a store is typically straightforward and completed with a swipe of the device across a compatible reader at checkout.