You might have already dabbled in content marketing and SEO, but times have changed and now you need the same growth magic for video. After all, no one wants to plan an entire video marketing campaign only to end up in the red.To the uninitiated: Great SEO is a low-cost way to ensure that your conte

Interviews are a staple in any good filmmaker’s skillset, and a secret weapon for brands looking to add a human touch to video marketing. So, how do you shoot interviews? At a glance, it seems simple – a person, a camera and some questions. Take a closer look, and you’ll realise this element of cine

Creating videos for brands has never been simpler. Everyday with the tap of a button, live-stream Q&A sessions and behind-the-scenes videos can be shared with followers on social media. But not every video project can be executed so easily. Professional video campaigns are still expected from bu

We all understand the power of video in 2020. It’s transformed how businesses drive sales online, adding video to everything from Facebook ads to product pages. It’s on the latter that customers make their purchasing decisions, and evidence strongly suggests that product videos can make those decisi

Kitchens, dining rooms and patios have quickly become our everyday office spaces with the rising trend of working from home. This setup has many benefits including reduced commutes, endless cuddles with pets and unlimited snacks but how do workers (especially workers who create video) remain product

If you’re an educator, you’re uniquely aware of why classrooms are an essential space for children’s learning and development. From desks to whiteboards, each piece plays its part. So, what’s a teacher to do when it’s not physically possible to teach in one? Distance education and homeschooling have

Ever since the first Lolcat appeared on our computers asking “I can has cheezburger?” we’ve been obsessed with memes. They’re arguably the most responsive form of media online, reflecting society’s take on important world events from the US election to the creation of baby Yoda. They also have an in

Up until March 2020 Zoom was a pretty obscure video conferencing app, mostly used by corporate workers for online meetings. Fast forward to our current state of COVID-19 isolation, and it’s become a part of almost everyone’s daily lives. Got a work meeting? Zoom. Teaching a remote class? Zoom. Missi

Social distancing is transforming the way we work, even for those free from the office grind. Personal trainers, whose “office” was once the park, the gym or even a backyard are now confined to their homes too. So, how do you perform such a hands on job when you’re forced to be hands off? Profession

Our updated online webcam recorder is now available for free to all users! With a multi-use purpose, webcam recordings are perfect for vlogs, Picture in Picture videos for remote education, video presentations and YouTube videos like #letsplay. Record your webcam video, upload it directly to social

User generated video exists everywhere. It is found on social media, online blogs, YouTube, Wikipedia, the list goes on and on. Using user generated video in marketing can be a great way to build authentic relationships with consumers. As 92% of people trust user generated video content over traditi

It is proven that video is the most effective way to engage your audience. Statistics show that video increases email click through rates, inquiries, website visits and product purchases. You know you should be making video as a part of your online marketing strategy, but where do you even start? Fi

Digital video is on the rise. On the one hand, there are plenty of video production companies available to help you get professional videos for your digital projects. On the other hand, budget limitations and tight time frames are often in the way of using their services.So, knowing about the basics

Last updated: October 30, 2020Sometimes all that’s needed to take a video from good to great is some excellent background music. But royalties are expensive and many smaller video producers or creators can’t afford to pay them – that’s where royalty-free music comes in.In this post, we’ll explore th

So you’ve been shooting some photos and video with your smartphone camera, but what if you want to go a little bit further? Perhaps you’re ready to treat yourself to some cool photography gear.Now you don’t need every item on this list to make a great video. One of the best movies of 2015 was shot o

**** Last updated on 19th May 2020 ****In this article we’ll show you some simple video lighting techniques. Namely we’ll show you how to do a three point light setup. This is the most basic lighting configuration. Using this setup will ensure you and your camera have ample light to expose with.Smar

**** updated on 29th May 2020 ****Video and audio are powerful. They can make your business more accessible and open up a dialogue with your customers. But hiring a professional sound recording studio or a production company can get expensive. What if all you want to make is a quick little video to

Hiring a video production company to create videos for your business can be a daunting task. There are many out there, varying in price from amazingly cheap to incredibly expensive. Producing your videos professionally will require a leap of faith, and in most cases upfront payments are required to

Choosing the right video camera for a beginner can be an overwhelming process. There are thousands of different types of cameras on the market. How do you know which one will suit you best? Deciding on which video camera to purchase requires endless amounts of research, hours scrolling through revie

With its 38% higher engagement rate, videos are now more popular than photos on Instagram. This is an important detail considering the platform has 1 billion unique users each month from all over the world. This number is also dominated by the coveted youth demographic – 90% of Insta users are under