In this guide we walk you through the art of requesting testimonials. A genuine customer voice can elevate your brand’s credibility and drive new business.
How to Ask for a Testimonial
The most effective request follows a clear, customer‑centric workflow. Follow these six stages:
1. Identify the Ideal Customer
Start by reviewing past interactions and pinpoint clients who left positive feedback or shared kind words. Search your inbox, project‑management tools, and review sites for evidence of a smooth, satisfying experience. Expert Tip: Use Ctrl + F (Windows) or Command + F (Mac) to locate keywords that signal delight.
2. Time It Right
Ask immediately after delivery or project completion. Fresh memories make the customer’s response more vivid and easier to capture. The longer the delay, the harder it becomes to secure a testimonial.
Testimonials build trust, credibility, and social proof. They’re essential for converting prospects into customers.
3. Make Saying Yes Effortless
Offer convenience: schedule a video shoot at a time that suits them, or send a concise form with targeted questions. Google Forms is free, easy to set up, and shareable via link.
Expert Tip: If hesitation persists, a small incentive—such as a discount or gift—can motivate a response.
4. Personalise Your Request
Tailor the message to the individual. Address them by name and reference specific moments of their journey with you. Keep the tone friendly, concise, and genuine.
5. Reach Out in the Preferred Channel
Use the communication method the client already prefers. Call, email, or text—whichever feels most natural for that relationship.
6. Follow Up Thoughtfully
If no reply arrives, send a polite follow‑up once or twice. Maintain personalization and timing, and respect their schedule.
Trust is the foundation of your brand, and testimonial videos are one of the most powerful ways to demonstrate it.
3 Testimonial Request Email Templates
These templates are ready‑to‑copy. Adjust them slightly to match your brand voice and audience.
1. The Professional “Catch‑All”
Dear [Customer Name],
We hope this message finds you well.
As a past client, we’d love to hear about your experience with [Company Name]. Your feedback helps us refine our products and better serve you and others.
Could you spare a couple of minutes to complete this simple testimonial form?
Thank you for being part of our journey!
Best regards,
[Your Name]
2. The Post‑Sale
Dear [Customer Name],
Thank you for purchasing [Product/Service]. We hope you’re already enjoying the benefits.
Could you share your experience by filling out our quick testimonial form? It takes only a few minutes and helps us ensure we’re meeting your expectations.
Thank you for your support.
Best regards,
[Your Name]
3. The Incentive
Dear [Customer Name],
As a valued customer, we’d love to hear about your experience with [Company Name].
Complete our brief testimonial form and receive a [Discount/Gift] as a token of our appreciation.
We’ll send the incentive automatically once the form is submitted.
Thank you for your trust.
Best regards,
[Your Name]
Questions to Include in Your Testimonial Form
Use Google Forms to capture responses. Suggested questions:
– What is your name?
– Which product or service did you purchase?
– In your own words, describe your experience with our company.
– Are you comfortable sharing this experience on our testimonials page?
– Would you consider appearing in a testimonial video at your convenience?
– On a scale of 1 to 5, how likely are you to recommend us? (1 = very likely, 5 = not likely)
Final Thoughts
Every satisfied customer can help you build trust. With 90% of buyers who read positive customer stories saying it influenced their purchase, testimonials are a must‑have marketing asset.
Want more data on their impact? 27 Stats That Prove the Power of Testimonials. Or explore our affordable worldwide testimonial video service.
Samantha is Copy Team Manager at Wyzowl. She’s authored over 1,000 video‑marketing scripts and countless articles—her insights on video are authoritative.