In today’s fast‑moving business landscape, video is not just for external marketing—it’s a powerful tool for internal communication. By leveraging engaging, on‑demand content, teams can stay aligned, informed, and motivated at their own pace.
According to recent research, 91% of companies use video for marketing purposes. The same visual medium can deliver internal messages with higher engagement than email or in‑person meetings.
Here are 15 real‑world examples of how organizations are using video to enhance internal communications.
1. Company Updates
Traditional updates—emails, PDFs, or scheduled meetings—often suffer from low read rates or wasted time. In fact, 56% of employees feel they waste time in meetings. A short, branded video can convey key information quickly and allows staff to revisit details whenever needed.
Surveys show that 63% of people prefer short videos over eBooks or text articles for learning. This preference translates into higher retention and faster decision‑making across the organization.
2. Employee Onboarding
Effective onboarding sets the tone for an employee’s experience. Video surpasses manuals and slide decks by delivering brand values, culture, and mandatory compliance in a memorable format. It’s also cost‑effective compared to classroom sessions.
Take the Paymentshield onboarding video as an example: the production used brand‑specific colours, fonts, and voice‑over, keeping the content concise, humorous, and highly contextual.
3. Training & Development
Training videos offer the dual benefits of engagement and reusability. A single production can train thousands of employees for years, reducing training budgets and ensuring consistency.
The Nikwax example demonstrates how animation and clear visuals help staff master complex procedures and feel confident in their roles.
4. Employee Experience / Testimonial
Showcasing employee stories creates a relatable internal testimonial. Nike’s video highlights career progression, company culture, and personal achievements—boosting morale and helping new hires visualize their future.
5. Core Values Video
Reinforcing core values through video reinforces company culture. Coca‑Cola’s upbeat clip not only lists values but explains the “why” behind each one. Ideal for looping in break rooms or shared spaces, and equally effective for remote teams when hosted on an accessible platform.
6. Troubleshooting Video
IT support becomes far more efficient when staff can refer to visual step‑by‑step guides. A library of troubleshooting videos reduces downtime and frees up IT resources for higher‑priority tasks.
7. Employee Recognition
With nearly 20% of employees reporting little to no recognition, spotlight videos can fill this gap. Microsoft’s employee recognition clips celebrate achievements, inspire peers, and reinforce a culture of appreciation.
8. Celebrations & Special Events
Commemorate milestones with celebratory videos that capture team spirit. LinkedIn’s example encourages participation and pride, while the footage can be repurposed for recruiting or social media to humanize the brand.
9. Change Management
Introducing new processes or technologies can be challenging. A clear, visual explanation helps employees understand the rationale and practical steps, minimizing disruption and accelerating adoption.
10. Crisis Communications
Preparedness is key. Animated crisis videos, like the one created for BRG, convey complex safety protocols in an approachable way, ensuring employees remember the procedures when needed.
11. Promote Internal Campaigns
Internal campaigns—whether health initiatives or new platforms—gain traction when presented as engaging video stories. Taylor Wessing’s campaign video encourages use of their internal platform Reach, driving deeper connections.
12. Diversity & Inclusion
Gen Z demands diverse leadership; 1 in 2 Gen Z employees will refuse a role without it. Netflix’s Allyship video showcases real stories that foster inclusion, motivating current staff to engage with diversity initiatives.
13. Employee FAQs
Frequently asked questions can be answered efficiently with video. Instead of written documents, a quick visual guide can resolve common issues—such as booking meeting rooms—saving time for both staff and support teams.
14. Video Newsletter
Traditional newsletters suffer low open rates. A concise video newsletter—recorded in one take—can be shared via Slack or internal portals, with analytics showing view counts and completion rates.
15. Annual Reports
Annual reports are more engaging when delivered as video. Disney’s example breaks down fiscal highlights, future goals, and team contributions in a narrative format, making complex data accessible to all employees.
Final Thoughts
Internal communications must evolve alongside your organization. Video is a scalable, engaging medium that keeps teams aligned and motivated. If you’re ready to experiment, start with a training video and measure the impact.
For deeper insight, explore our article: 10 Reasons Video is Perfect for Internal Training.
Samantha, Copy Team Manager at Wyzowl, has authored over 1,000 video scripts and hundreds of articles on video marketing. Her expertise ensures that every recommendation is backed by real-world experience and proven results.