All Social Media Video Specs 2026 – The Definitive Guide

In this concise, data‑driven guide, we consolidate the most current video specifications for every major social media platform, ensuring your content looks polished and performs optimally across Instagram, TikTok, YouTube, Facebook, LinkedIn, X (formerly Twitter), Pinterest, and Snapchat.

Instagram

Instagram remains one of the most effective channels for video marketing: 69% of marketers use it, and 59% consider it their most impactful platform (Wyzowl 2026 Video Marketing Statistics).

Reels

Resolution: 720p minimum
Aspect ratio: 1.91:1 – 9:16
Max file size: 4 GB
Formats: MP4 or MOV
Length: 3 s – 3 min (in‑app recording capped at 90 s or 3 min)
Frame rate: ≥30 fps

All Social Media Video Specs 2026 – The Definitive Guide

Need inspiration? Explore 17 clever Instagram Reel ideas to boost engagement.

Stories

Resolution: 1080 × 1920
Min width: 500 px
Aspect ratio: 9:16
Max file size: 4 GB
Formats: MP4, MOV, GIF
Length: 1 s – 60 s
Frame rate: 30 fps

Stories drive interaction and can be archived as Highlights for extended visibility.

Carousel Videos

Resolution: 1080 × 1080 (1:1) or 1080 × 1350 (4:5)
Aspect ratio: 1:1
Max file size: 4 GB
Formats: MP4, MOV
Length: 3 s – 60 s per card
Frame rate: 23–60 fps
Cards: 2–20

Video Ads

Carousel Ads: 1080 × 1080, 1:1, 4–20 cards, 2 min max, 23–60 fps, MP4/MOV, 4 GB
Story Ads: 1080 × 1920, 9:16, 1 s – 60 s, 30 fps, MP4/MOV/GIF, 4 GB

TikTok

TikTok’s user base spans Gen Z to boomers, and its content format is straightforward, making it easy to align video specs with platform expectations.

In‑feed Videos

Resolution: 1080 × 1920
Aspect ratio: 9:16
Max file size: 72 MB (Android) / 278.6 MB (iOS) – web upload allows up to 1 GB
Formats: MP4, MOV
Length: up to 10 min
Frame rate: 23–60 fps

TikTok Stories

Resolution: 1080 × 1920
Aspect ratio: 9:16
Max file size: 72 MB (Android) / 278.6 MB (iOS)
Formats: MP4, MOV
Length: up to 15 s
Frame rate: 23–60 fps

TikTok Ads

Resolutions: 540×960, 640×640, 960×540
Aspect ratios: 9:16, 1:1, 16:9
Max file size: 500 MB
Formats: MP4, MOV, MPEG, 3GP, AVI
Length: 5 s – 60 s (15 s recommended)
Bitrate: ≥516 kbps
Frame rate: 23–60 fps

YouTube

YouTube is the gold standard for video marketing, trusted by 82% of marketers and delivering the highest ROI (Wyzowl 2026).

Standard (Landscape)

Resolution: 1920 × 1080
Aspect ratio: 16:9
Max file size: 256 GB
Formats: MP4, MOV
Length: up to 12 h (verified accounts)
Frame rate: 24, 25, 30, 48, 50, 60 fps

YouTube Shorts (Vertical)

Resolution: 1920 × 1080 (vertical orientation)
Aspect ratio: 16:9 only
Max file size: 2 GB
Formats: MP4, MOV
Length: up to 60 s
Frame rate: 24–60 fps

YouTube Ads

Skippable: 1920 × 1080, 16:9, ≤2 GB, 12 s–6 min
Non‑skippable: 1920 × 1080, 16:9, ≤2 GB, 15–20 s
Mid‑roll: Same specs as skippable/non‑skippable, appears mid‑video
Bumper: 1920 × 1080, 16:9, ≤1 GB, up to 6 s
Masthead: 1280 × 720, 16:9, ≤2 GB, up to 60 s

Facebook

Facebook remains a staple, with 68% of video marketers leveraging the platform.

In‑feed Videos

Resolution: 1280 × 720 or 720 × 1280
Min width: 1200 px
Aspect ratio: 16:9 (landscape) or 9:16 (portrait)
Max file size: 10 GB (larger files may take longer to process)
Formats: MP4, MOV
Length: 1 s – 240 min
Bitrate: 256 kbps
Frame rate: 30 fps

Stories

Resolution: 1080 × 1920
Min width: 500 px
Aspect ratio: 9:16 to 1.91:1
Max file size: 4 GB
Formats: MP4, MOV
Length: 1 s–15 s per slide, up to 120 s total
Frame rate: 30 fps

Video Ads

In‑stream: 1080 × 1080, 1:1 (desktop) or 4:5 (mobile), 5–120 s (15 s optimal), 30 fps, MP4/MOV/GIF, 4 GB
Carousel: 1080 × 1080, 1:1 or 4:5, 1 s–240 min, 30 fps, 2–10 cards, MP4/MOV/GIF, 4 GB
Stories Ads: 1080 × 1080, 9:16, 1 s–2 min, 30 fps, MP4/MOV/GIF, 4 GB
Collections: 1080 × 1080, 1:1, 1 s–240 min, 30 fps, MP4/MOV/GIF, 4 GB
Instant Experiences: ≥720 px width, ≤4 GB, 30 fps, up to 2 min, MP4/MOV

LinkedIn is the preferred B2B platform for video, with 50% of marketers citing its effectiveness (Wyzowl 2026).

In‑feed Videos

Resolution: 256 × 144 – 4096 × 2304
Aspect ratio: 1:2.4 – 2.4:1
Max file size: 5 GB
Formats: MP4, MPEG, MOV
Length: 3 s – 10 min
Bitrate: up to 30 Mbps
Frame rate: 10–60 fps

Resolution: 360 × 360 – 1920 × 1920 (orientation‑dependent)
Aspect ratios: 9:16, 1:1, 4:5, 16:9
Max file size: 500 MB
Format: MP4
Length: 3 s – 30 min (15–30 s ideal)
Frame rate: 30 fps

X (formerly Twitter)

X’s video engagement rates are impressive: users are 50% more likely to interact with brands that post videos, and video posts receive 10× the engagement of text‑only posts (Wyzowl 2026).

In‑feed Videos

Resolutions: 720 × 1280 (portrait), 1280 × 720 (landscape), 720 × 720 (square)
Aspect ratios: 16:9 (portrait/landscape), 1:1 (square)
Max file size: 512 MB
Formats: MP4, MOV
Length: 0.5 s – 140 s
Frame rate: 30–60 fps

Same specs as organic videos – no additional requirements.

Pinterest boasts over 522 million monthly active users, making it a valuable channel for visual storytelling.

Standard Video Pins

Resolution: 600 × 600 (min) – 1080 × 1920 (max)
Aspect ratios: 1:1, 2:3, 4:5, 9:16
Max file size: 2 GB
Formats: MP4, MOV, M4V
Length: 4 s – 15 min

Video Ads

Resolution: 1080 × 1920
Aspect ratios: 1:1 (square) or 4:5 (vertical)
Max file size: 2 GB
Formats: MP4, MOV, M4V
Length: 4 s – 15 min (15 s or less recommended)

Snapchat

Snapchat remains niche for marketers, yet its immediacy can amplify brand buzz. Only 16% of marketers use it in 2026, but the platform still delivers high engagement for story content.

Video Stories

Resolution: 1080 × 1920
Aspect ratio: 9:16
Max file size: 1 GB
Formats: MP4, MOV
Length: 3 s – 180 s

Story Ads

Identical specs to organic stories.

Final Thoughts

Optimizing video files for each platform is a straightforward process that can dramatically increase reach, brand awareness, and direct engagement. For deeper insights into video marketing on social media, read our Video Marketing on Social Media in 2026 guide. If you’re a Wyzowl client and need help tailoring your content, contact your account manager today.