Discover 24 standout travel and tourism video campaigns that have captivated audiences worldwide.
We’ve updated this article for 2026 to provide the most relevant, inspiring videos that showcase the industry’s creative best.
In an era where travelers research every destination online, video marketing has become indispensable for the travel and tourism sector.
With instant access to global travel information, consumers now spend a significant amount of time researching vacations.
Travellers spend an average of 303 minutes—over five hours—engaging with travel content in the 45 days before booking.
Below, we highlight exemplary videos that set the benchmark for creativity and impact.
1. “Come and Say G’Day” – Qantas
In just 30 seconds, Qantas delivers a vibrant showcase of Australian culture, featuring a charming plush kangaroo and iconic cityscapes.
The commercial juxtaposes Melbourne’s bustling streets with the comfort of a Qantas cabin, appealing to travelers who seek both adventure and premium travel experiences.
2. “This is Magic” – Walt Disney World
Disney’s tagline, ‘The Most Magical Place on Earth’, is brought to life through a montage that captures how visitors of all ages feel the wonder.
The clip’s emotional resonance is a testament to the power of storytelling in showcasing diverse experiences within a single destination.
3. “A Romance to Remember” – Visit Dubai
Featuring Zac Efron and Jessica Alba, this 90‑second trailer‑style ad blends Hollywood glamour with Dubai’s iconic landmarks, amassing 18 million YouTube views.
The narrative cleverly spotlights attractions while leveraging star power to elevate engagement.
4. “We did it again” – Emirates
Emirates turns an A380 jet into a cinematic spectacle, spiraling around the Burj Khalifa in under two minutes.
The visual drama redefines air travel, inspiring wanderlust and positioning Emirates as a luxury brand.
5. “Is it even a city?” – Visit Oslo
Using reverse psychology, Visit Oslo delivers a witty, memorable ad that still showcases the city’s landmarks in an engaging way.
6. “Let’s do London” – Visit London
In 30 seconds, this campaign stitches together diverse London experiences, narrated by Northern voice actors to resonate with UK residents.
With 14 % of Brits never having visited London, the campaign generated £81 million, attracted 330,000 visitors, and supported over 700 businesses.
7. “No One Upstages the Grand Tour of Switzerland” – Switzerland Tourism
Opening with a sweeping shot of Gruyères Castle, the ad enlists Roger Federer and Anne Hathaway to create a meta, humorous narrative that has garnered over 100 million views.
8. “Falling for Autumn” – Switzerland Tourism
Featuring Federer and Mads Mikkelsen, this collaboration captures Switzerland’s autumn beauty and has already hit 55 million views.
It illustrates how fresh storytelling can elevate brand recall.
9. “Virgin Voyages Says No Kids on the Ocean”
This 90‑second, 90s‑style pop‑video humorously portrays jealous children, perfectly targeting the adult‑only cruise market.
10. “Where Will Dubai Take You Now?” – Dubai Tourism
Directed by Michael Gracey, this musical spectacle highlights Dubai’s landmarks, underscoring the UAE’s tourism sector’s contribution of 9 % of GDP.
11. “Discover Your Italy”
Utilizing animation, this video showcases Italy’s iconic sites without the logistical challenges of live‑action filming, delivering an engaging, budget‑friendly narrative.
12. “Visit California”
Though dated, this iconic ad features celebrity cameos and concludes with a message from former Governor Arnold Schwarzenegger, celebrating California’s diversity.
13. “Boutique Hotel” – Hotels.com
Part of Hotels.com’s “find your perfect somewhere” series, this 30‑second spot personifies boutique hospitality, appealing to niche travelers.
14. “Dockhere”
Designed for the travel‑app startup Dockhere, this 40‑second animated video highlights key features, offering a cost‑effective storytelling alternative.
15. “Girls Trip” – Airbnb
Adopting stop‑motion animation, Airbnb showcases the joy of shared travel moments, reinforcing the platform’s unique value proposition.
16. “Strangers” – Airbnb
With a heart‑warming narrative, this video addresses user apprehensions and demonstrates Airbnb’s commitment to authentic experiences.
17. “The Sound of Berlin”
Instead of visuals, this campaign immerses viewers in Berlin’s sonic landscape, sampling over 850 sounds in just six days of shooting.
18. “Somewhere, Anywhere” – Booking.com
Featuring a musical performance by Melissa McCarthy, this 30‑second ad efficiently showcases Booking.com’s global options, initially spotlighted during the Super Bowl.
19. “Trivago”
Although older, Trivago’s iconic tagline and memorable concept—viewing a holiday through a loved one’s eyes—continues to resonate with UK audiences.
20. “Nothing Beats a Jet2 Holiday”
Mirroring Trivago’s POV style, this campaign pairs a catchy jingle with the promise of unforgettable family vacations.
21. “Hilton”
In 15 seconds, this animated spot outlines five key Hilton benefits, using on‑screen text for clarity in any setting.
22. “The Best Gift” – British Airways
Employing an emotionally driven narrative, this ad leverages the insight that 95 % of purchasing decisions are emotional, per Harvard Business School research.
23. “Have a Haven Summer” – Haven Holidays
Centered on children’s joy, the video highlights family-friendly activities and an upbeat soundtrack, showcasing the appeal of a Haven holiday.
24. “A Spirit of its Own” – Visit Scotland
Combining a powerful voiceover with striking visuals, this campaign presents Scotland’s highlights and includes on‑screen labels for easy itinerary planning.
Final Thoughts
These 24 videos demonstrate the myriad creative approaches that can elevate travel marketing—from cinematic storytelling and celebrity collaborations to innovative audio experiences and animated content.
Ready to craft your own inspiring travel video? Explore our Travel Videos page and discover how we help brands inspire wanderlust, showcase destinations, and provide actionable travel tips.