Looking for some new ways to color correct skin tones in your film or video projects? Check out this roundup of video tutorials to improve your workflow. There are many high-end color grading articles, tutorials, and resources available for those looking to give their polished videos a styl

It’s doable, but it’s certainly not easy to record cinematic, long-form productions with DSLR cameras. If we could go back in time and speak with Joe DSLR (or whoever it was who invented the digital single-lens reflex camera) about his decision, I can pretty much guarantee he would no

ShootingGreen Screen Green screen – how does it actually work? By Chuck Peters - July 17, 2019 The secret to pulling your subjects out of the real

Are you thinking of making a green screen? In this article, we will go over all the ways you can make a green screen and how you can do it. To be more accurate, it’s called a chromakey, though green screen is used so often it’s used rather synonymously. Red and blue work just as well

The keys to chromakey Green screens and blue screens were the keys to chromakey in the 1970s. The use of blue or green screens as backgrounds chromakey became widespread amongst local TV news programs. That resulted in conjuring up the images of cheesy weathermen in garish plaid polyester jacket

More people are participating in video conference calls than ever before. This can be a good and bad thing. It’s good that people are able to connect from anywhere at any time. However, the problem is that your remote-work location might not be video-conference ready. That’s where a good gree

We’ve all seen bad green screen effects before. Truthfully, they stick out like a sore thumb. One of the most common reasons for this unfortunate occurrence is improper green screen lighting. For example, an improper lighting setup could leave an uneven shadow gradation on the green screen, mak

Video content is one of the most effective ways to engage with your internal staff, keep your brand in front of mind for current customers, and reach out to new customers. It’s easy to access — particularly in the era of smartphones — and easy to share via sources like social media, helping bring ev

Video is a common facet of many modern marketing campaigns. But for many marketing professionals, it can often feel like an addendum rather than a focal point. Video views are easy to track — and can serve as a useful metric when you’re looking at the successes of a campaign — and there’s no questio

Personalized sales video isn’t just a novelty — it’s a proven marketing tool that can help you break through to difficult-to-crack customers, while also helping build brand loyalty in the process. Today, we take a look at some of the key tips you need to be aware of when creating personalized video

Cold emails are one of the most powerful tools in a salesperson’s arsenal. It provides you with the ability to reach far more people with far less effort, all at the click of a button. When you’re calling, you can only reach one prospect at a time; with an email, you can potentially read hundreds or

What does your sales acceleration strategy look like? Right now, many organisations face a double-edged sword as they hunt for ways to shorten the sales cycle.On one hand, sales acceleration is built on the proliferation of digital tools and technology. This has taken traditional prospecting from sc

Whatever audience you’re trying to reach – employees, prospects, customers, trainees – video is one of the most engaging and effective ways to do it. Visual content consumption continues to rise each year, another trend accelerated by the pandemic and the proliferation of remote work.In other words,

Virtual reality, or VR, is a three-dimensional computer simulation of a real-life environment or a fantasy world that can be interacted with in a seemingly physical way by a person using special electronic equipment such as goggles and

Writing about YouTube is like writing about the stock market — it has to be done, it has to be done well and it has to be done often. There’s just too much content being produced, and the best way to stay on top of that content i

Music videos are a way for musicians to promote their songs. They can be wildly creative, out there, and sometimes just plain weird. They’ve changed the way we listen to music, the way we watch television, the way we think about video

In its simplest form, a library shot is footage that has previously been shot and set aside for one reason or another. In some cases, it is simply stock footage that can be purchased from a variety of sources. It’s already been shot an

Making your own web series is a great way to get your creative juices going. Your series can be funny, dramatic, a reality show, or whatever you want. You have the freedom to do pretty much anything that you want. The best part is, you

Every filmmaker knows that getting feedback from clients is a good thing. It’s an opportunity to improve your work, make your clients happy, and get more business. In this lesson, we’ll learn how to get great client feedback, and use i

Stock footage is a video that has been created for use in other videos. For example, you might want to put a video of an aeroplane on the corner of your TV show, or add a clip of a car starting to your movie. Stock footage is easy to u