Personalized sales video isn’t just a novelty — it’s a proven marketing tool that can help you break through to difficult-to-crack customers, while also helping build brand loyalty in the process. Today, we take a look at some of the key tips you need to be aware of when creating personalized video emails for salespeople, and answer some of your most common questions around its use.
Tip 1: Build a connection
This is the “personalized” part of a personalized sales video. Not every sales video has to be totally unique, but it does need to relate to the customer at hand. Building from data and info gathered prior interactions can be extremely helpful for keeping content current. This isn’t just social niceties, either — using a personalized CTA can make your content perform up to 202% better.
We also recommend including the person’s name in the first 5 seconds of the video, plus include relevant cutaways and your prospect’s branding to really show them how interested you are in connecting with them. Shootsta Elevate’s AI-powered app does this automatically so you don’t need rely on traditional tools, like screen recording, which lacks the “personalization” part of the video.
Tip 2: Keep it short and snappy
Viewers are definitely watching a LOT of video content online — but that doesn’t necessarily mean that attention spans are getting longer! Ideally, it’s best to keep your video for 30 seconds to a minute. This will help maintain their interest and help pique their interest. Ideally, you want them to reach out to you after watching, after all.
Tip 3: Make it timely and relevant
As with every communication in sales, you should have a specific intent in mind prior to sending a personalized video. Spam will cause prospective customers to switch off quickly and can damage relationships with existing clients.
But this isn’t to say that every communication must be explicitly to promote something, either — that can just be wearing for the recipient. Seasonal updates, important holidays, birthdays or other milestones can also provide you with a valid reason to get in touch and stay at the forefront of the customer’s mind. Check out our easy end of year videos guide for some inspiration.
Tip 4: Keep it professional and prepare a script beforehand
Even though video is a fun medium, it doesn’t necessarily mean that you should suddenly start approaching your videos as a viral challenge. Trying too hard to be funny in particular will be cringy and switch customers off. It’s also crucial to remember that you’re not just representing yourself; you’re representing your whole company. So keep it to the point while still being engaging. To ensure your end product is professional and your message is understood by the viewer, preparation is the key to success. Creating a script beforehand will enable you to deliver a succinct message in a confident manner.
Want to learn how to structure your script for your next video? Reach out to Shootsta’s team of Creative Video Experts.
Tip 5: Make it easier for yourself
Making entirely personalized videos for every client is an arduous process. But there are ways to streamline the process; apps like Elevate can enable you to totally streamline the process. By utilising a core video that’s generic to all viewers but then using features such as title cards or captions to personalize, you can create personalized videos in a fraction of the time.
Looking to learn more about how you can leverage personalized video email marketing with Elevate? Get in touch with us today to learn more about pricing in the USA and Australia, and how we can help you get started on this next part of your online marketing journey.