Today we’ll look at a few things (19 things, in fact!) that have helped me hugely with improving my video business. High Leverage vs. Low Leverage Activities What are high leverage activities, and what are low leverage activities

A production company is a business that specializes in the creation of multimedia productions, usually television shows or movies. These companies are responsible for designing and planning the entire project from start to finish. &nbs

In the past few years, 360 videos have really taken off thanks to new advances in technology. These advances are making it possible for filmmakers and consumers alike to create high-quality immersive video content – and the GoPro Omni

Traditionally most advertising campaigns were textual and leveraged the power of verbose content to explain the effectiveness of a product or service. With an improvement in digital and print technologies, the usage of images in market

It’s easy for your viewers to watch the first 15 seconds of your video. But what if you want them to watch a minute or the entire video? In this guide, we’re going to see why people abandon your video. So you can fix those mistakes and

With a video production business, one of the best ways to drum up support and interest in the company can be through a showcase event. It’s a great way to show-off precisely what your business is able to offer. Here are some of t

Are you having trouble getting subscribers or views on your YouTube channel? Are you a beginner who wants to learn the many ways to create successful YouTube channels? If so, keep reading this article as we explain how to succeed on Yo

Has your video production company hit that dreaded glass ceiling in recent months? If so, it is time to overcome this hurdle and break down this invisible barrier! You are not going to catapult your organization right to the very pinna

In this modern world, reading happens on devices rather than on books. Though you might be an old-school person, you cannot deny that videos play a vital role in conveying the stories and emotions of someone or someplace. The idea behi

We are undoubtedly living in very difficult times, and this pandemic ranks highest among the disasters of our generation. In this century already, we have witnessed two major incidents which have altered our lives, the twin tower attac

As a filmmaker, one of the handiest experiences to flex your filmmaking skills is making a music video. If you’ve ever wondered about shooting a music video, and whether it’s the right project for you, here’s our guid

Many of you must have heard it already millions of times, others may still not be fully aware of it. But we live in times where everybody with a smartphone, a computer and the required software is able to create high-quality video mate

We’ve got a special post on green screen and how to do it correctly today. A lot of people ask how does green screen work and how do you do it effectively. Follow this guide to learn how and much more. How Does Green Screen Work

It’s very important to think about ‘tone of voice’ from both a marketers and a filmmaker’s perspective. Why? Because you need to to identify the goals, ethos and identity of a business first before you can translate that over to video.

Music plays a vital role in the audience’s response when they watch any film or video. If you want to make a remarkable piece that resonates with your message, you cannot deny the importance of choosing the right music for videos

A few weeks ago, I went to visit this beautiful garden on the outskirts of the city. The views were so mind-blowing that I pulled my phone out and started recording Instagram stories. I told my friend that I wish I could add music to t

This has been a wild year for our industry. Film production relies on the teamwork of hundreds, sometimes thousands of people, often physically in one tight space. We squeeze into small rooms and trailers, pack into transport vans, and

We have a guest article from James Matthews of BounceColor today. He’s going to take a deep dive into starting a video company on a shoestring budget. Starting a video production company is hard work and anyone who says otherwise

There’s no doubt that the invention of the smartphone changed the face of marketing forever, particularly the methods in which marketing content is delivered. Video content is fast becoming the number one way to reach audiences, which

Have you ever thought about creating a home video studio? The pandemic of 2020 has changed the game. People around the world were stuck inside their homes, so they started to look for new approaches to self-development and entertainmen