Video content can do more than showcase products—it can become a powerful branding tool that attracts top talent and builds customer confidence. Company culture videos are the modern showcase of a brand’s people, values, and work environment. What Is a Company Culture Video? A company culture video

Ever stared at your webcam during a webinar and felt you’d chosen the wrong lighting or outfit? You’re not alone. With a few practical adjustments, you can look polished, confident, and engaging every time you go live. Table of Contents Dressing for the camera Framing your shot Projecting confidenc

Last month, Wistia’s CEO Chris Savage sat down with Head of Brand Marketing Taylor Corrado for a candid fireside chat about aligning leadership with marketing strategy. The conversation revealed practical tactics for securing executive buy‑in, taking creative risks, and redefining success metrics in

Curious about what’s driving video marketing success today? Our 2025 State of Video Report answers that by combining insights from over 1,300 industry professionals, a deep dive into more than 100 million videos on Wistia, and rigorous data analysis. Key Takeaways Video dominates communication pref

If you’re searching for a video hosting solution that blends ease of use, robust features, and scalability, Wistia is the platform that delivers. It’s designed to empower marketers, streamline workflows, and drive measurable results without the overhead of enterprise‑grade complexity. Brightcove is

Choosing between Wistia and Vidyard can feel like picking a brand of coffee—each offers a distinct flavor, but only one will satisfy your specific business palate. Whether you’re a marketer looking to grow a video‑centric strategy or a sales team focused on one‑to‑one outreach, the right platform ca

Delivering a high‑impact webinar requires more than a compelling message—it demands a platform that supports live delivery and seamless audience engagement throughout the event lifecycle. Two leading platforms—Wistia and Demio—offer robust webinar capabilities. This article dissects their core diffe

The 2025 State of Video Report is here! Uncover more data and insights about video performance, creation, distribution, and strategy that’ll help your business thrive with video. Do your marketing videos get views but fail to create urgency? You’re missing a key lever: a strategically placed call to

When you host videos on your site, the player you choose shapes the entire experience. While compelling content draws visitors in, a sluggish, bloated player can drag down page speed, harm SEO, and turn users away. A lightweight video player loads quickly, delivers seamless playback, and boosts sear

When it comes to converting interest into registrations, email remains the most reliable channel. A well‑crafted message can move prospects from curiosity to commitment. Craft compelling subject lines A generic “Join our webinar” is unlikely to get opened. Personalization and curiosity perform bette

After weeks of planning, promotion, and anticipation, the 2025 State of Video Live Show concluded. Instead of simply sending a recording to all registrants, we leveraged a rapid, data‑driven follow‑up strategy that amplified momentum and converted interest into action—all within 24 hours, thanks to

Choosing the right host for your online video courses is critical. It should deliver flawless playback, protect your content, and provide actionable insights into viewer behavior. Wistia excels in all these areas—and more. Why Wistia is the Preferred Choice for Course Creators Whether you embed a se

If your company operates in any of the 27 EU member states or serves EU customers, accessibility is no longer optional—it is a legal requirement. Starting on June 28, 2025, the EU will enforce the European Accessibility Act (EAA), a new regulation that establishes minimum accessibility standards. Un

Video is no longer a buzzword—it’s a core part of modern marketing. Our newest State of Video Report captures the fastest‑growing trends, benchmarks, and opportunities. Below are seven insights that illuminate today’s video landscape and its trajectory. Video Production Is Accelerating, With More B

Expanding your audience beyond language barriers is easier than ever. AI‑driven dubbing turns your existing videos into multilingual assets in hours, not weeks. According to the AI Video Marketing Trends Report, 23% of marketers already leverage AI to localize their content. This trend shows that sm

With the right webinar platform, you can orchestrate a flawless event from launch to follow‑up, engaging your audience every step of the way. Both Wistia and Sequel.io are capable solutions, but the best fit depends on your specific needs. Below is a detailed comparison of their core features, ease

Transcribing your videos unlocks accessibility, boosts SEO, and opens doors to repurposing content into blogs, emails, and more. There are two proven pathways: manual transcription and automated transcription. Below, we explore each method, the tools you can use, and why adding transcripts to your v

While you have your webinar data in hand, you need a yardstick to judge its impact. By measuring against proven industry benchmarks, you can pinpoint where your strategy excels and where it needs refinement. We gathered insights from over 1,300 marketing professionals and analyzed webinars run on Wi

Curious about the optimal duration for your next marketing video? The answer hinges on the specific objective you’re pursuing. A punchy, under‑minute clip may be ideal for one scenario, while a more detailed 10‑minute tutorial could be the right fit in another. We’ve analyzed over 100 million videos

Captions can boost views, accessibility, and SEO. This guide shows how to add closed or open captions manually or automatically, with a focus on Wistia’s streamlined workflow. Closed vs. Open Captions There are two primary caption types: Closed captions can be toggled on or off by the viewer. They’