Hosting webinars that everyone can enjoy starts with intentional design. Whether your audience includes people with disabilities or simply those facing noisy environments, language barriers, or varied learning preferences, thoughtful accessibility boosts engagement and demonstrates your commitment t

Growing a video collection is a win—unless it becomes a maze of folders and versions. A structured library lets your team focus on creating and sharing instead of hunting.Below are four proven strategies that turn a chaotic stack into a streamlined, searchable resource.1. Pick the Right Video Organi

Four months ago, we transformed our annual State of Video Live webinar into a year’s worth of high‑performing content.To date, the full replay has accumulated 177 hours of watch time. Short clips extracted from the recording have amassed over 800,000 views and more than 1,500 hours of engagement—an

If you’re searching for a video hosting solution that offers more granular branding than YouTube, Vimeo and Wistia stand out as top choices. Both platforms provide tools for creating, hosting, and sharing videos—plus live streaming, custom player design, and more. So how do you decide which one alig

Since 2021, the adoption of video captions has surged by 572%, underscoring their growing importance. Captions not only enhance accessibility but also deliver tangible business benefits. 1. Broader Audience Reach Captions open your videos to a wider demographic—deaf or hard‑of‑hearing viewers, non‑n

If you’re producing high‑impact video or audio content from anywhere, the recording platform you choose can make or break your workflow. Wistia and Riverside are the two most widely used remote‑capture tools. While both deliver top‑tier video and audio, they differ in their focus—Wistia on end‑to‑en

After all the time and effort you put into hosting your webinars, wouldn’t you want to squeeze more mileage out of them? You certainly can! In fact, almost 90% of marketers reuse webinar content. Webinars don’t have to be one‑and‑dones—they’re a treasure trove of material you can transform into a va

Download the Video Repurposing Cookbook—your step‑by‑step guide to turning surplus footage into fresh, high‑impact content. Get your copy → Creating stellar content often feels like a marathon, but repurposing existing videos can be a game‑changer. By extracting clips, transcribing, and re‑formattin

You’ve poured your heart into a polished, engaging podcast. Now it’s time to turn that passion into listeners. Email Marketing Your email list is a ready‑made audience eager to hear from you. Use it strategically to boost listens and keep subscribers coming back. 1. Promote New Episodes in Your News

Podcasts are one of the most engaging ways for brands to connect with their audience. From building trust to expanding your network and customer base, podcasts deliver a powerful marketing punch—without the need for a Hollywood budget.If you’ve been debating whether to launch your own show, here are

While social media and YouTube are excellent for broad distribution, the true business impact comes from embedding your videos directly on your own site. Doing so boosts search rankings, increases visitor engagement, and turns casual viewers into qualified leads. Take Full Control of Your Video Expe

After weeks of planning, travel, and meticulous setup for a conference, you’ll want every ounce of effort to pay dividends long after the final session. At Wistia, we’ve shifted our mindset: each conference, meetup, or trade show is more than a networking opportunity—it’s a rich reservoir of stories

Large language models (LLMs) such as ChatGPT, Gemini, Claude, Perplexity, and Grok primarily interpret video content through textual cues. They can: Extract insights from video transcripts. Provide links to videos deemed relevant for a user’s query. Analyze a video’s transcript and metadata when ex

Deciding between Wistia and Livestorm for your webinar strategy can feel daunting. This detailed comparison highlights each platform’s strengths, ensuring you select the tool that best aligns with your goals, audience, and workflow. Livestorm at a Glance Livestorm is an all‑in‑one, browser‑based pla

Webinars rank as the second most impactful video format in the 2025 State of Video Report. Measuring their success isn’t guesswork—it’s data-driven insight that tells you what’s working and where to refine your approach. With a flood of possible metrics, it can be challenging to know which to priori

Did you know that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text? It’s no surprise that more content is uploaded in 30 days than what major US TV networks produced in 30 years. Yet many businesses still struggle to produce videos, often b

Sound effects are a great way to make your videos cinematic and immersive. They enhance the viewing experience for your audience and help you assert important moments in your videos, or even seamlessly transition your viewers from one segment to another. That’s why in this article, we show you how t

A montage is a powerful storytelling tool. It’s been used for years in the world of cinema to convey emotion and drive a message, while simultaneously adding a whimsical, dramatic, and impactful moment to a movie.  Montages can be super effective for social media posts too. In fact, they do so well

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly

According to a May 2018 Google study, 60% of Americans between the ages of 35-54 say they visited YouTube for music-related content at least once a week. With the availability of accessible video making equipment and easy and free online editing software such as InVideo, making music videos has neve