Chances are you’ve heard the phrase “influencer marketing” thrown around at a meeting or two. But is this buzzworthy marketing tactic really all it’s cracked up to be? Doesn’t it only work for huge brands with massive budgets? Can you really get Oprah to endorse your SaaS product? And while the trut

Online learning has come a long way since the days of inserting a CD-ROM into your drive and waiting for an educational program to load. Whether you’ve been on social media or listening to a podcast, chances are you’ve been inundated with ads for some of the most popular learning platforms out there

What’s our business really about?This simple question can be surprisingly difficult to summarize in a succinct answer. How can you pare down your company — and the people within it — into a simple explanation?The About page on your site is a chance to define your company on your own terms. The good

For educators, the demands of catering courses to the modern classroom have created an enormous challenge. The once-traditional lecture format is a thing of the past at many schools and universities, and teachers are scurrying to adapt their teaching methods to cater to a new generation with diverse

Any parent or teacher will tell you that yelling rarely gets children to do what you tell them to. In fact, it might end up having the opposite effect. So why do so many marketing calls to action “yell” at us?Most web CTAs appear loudly and out of the blue, demanding something from you before explai

A couple weeks ago, we published our guide to how people use Calls to Action in their videos. Using data from across all Wistia-hosted content, we discovered which methods resulted in the highest conversion rates. Today, we thought it would be useful to step back and take a quick look at all of the

Should you tell them what to do?We have constant debates here at Wistia about how explicit we should be in guiding user behavior. These discussions surface in all sorts of places — new user onboarding in our app, CTAs in our videos, product pages, and beyond.There are basically two schools of though

With nearly 500,000 works of art, the Museum of Fine Arts in Boston boasts one of the largest collections in the world. Each year, more than one million people from around the globe pass through its doors.When it comes to creative media, the MFA has always been ahead of the curve. In 1955, they broa

Although Facebook has since changed their internal mantra from the infamous “Move Fast and Break Things” to "Move Fast with Stable Infra," the initial slogan remains pervasive among tech workers, particularly the Silicon Valley set. Enter content marketing. Even Cisco, a massive company t

If you’re hosting your videos on Wistia, there’s a good chance you’ve debated between the different Call to Action options to direct your viewers to their next step. Should you use text? What’s the most effective copy? Is an image more enticing? We did a deep data dive into a few of the out-of-the-b

People ask me this question all the time: “Does a video embedded on multiple pages count as duplicate content for SEO?”The answer, in short, is no (with a caveat).How Google indexes videoGoogle doesn’t treat videos in the same way it treats other types of content. Instead of thinking of videos as di

“Content” is definitely trending right now, and many businesses feel obligated to churn out blog post after blog post just because they’re supposed to be doing it. But what gets lost in the process? All too often, it’s perspective on the audience that will be consuming the content and how it can hel

As a video team, we’re interested in view count, yes, but we’re more interested in overall engagement. Did our concept land? Did our message resonate?After we publish our videos, we keep a close eye on our Engagement Graphs. Sometimes our graphs provide evidence-based pats on the back, while other t

Testing your marketing videos empowers you to make better decisions and unlock conversion potential. Allow me to explain.Picture this scenario: you recently published a new product video on your website. You spent three weeks designing, producing, and editing it. Your creative team crushed it. It ho

You can spot a GIF a mile away. These short, looping, soundless animations easily convey more information and emotion than a static image ever could. Whether you’re telling a story, showing off a product, or even just saying thanks, GIFs are the perfect medium to drive home the message.Numbers don’t

Steve Jobs once said, “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.”Recruiting the right people for your company isn’t easy, but it’s crucial for any business’s development and growth. It takes thoughtful strategizing, countless hours, an

If you haven’t heard about it yet, TED-Ed is TED’s youth and education initiative. The platform aims to build on the widespread success of TED Talks and facilitate the transfer of knowledge between a community of educators and students around the globe. To date, TED-Ed has helped millions learn abou

You’re likely in your line of business because you know how to do what you do, and you know how to do it well. And, while you have no doubt about your company’s capabilities, the goal of marketing is to share that expertise with others and ultimately persuade people that you can help solve their pro

Brands have long employed newsjacking — the practice of using news and trends to promote their own B2C brand or products. Thanks to social media, there are all sorts of ways to newsjack. The Empire State Building used a viral TikTok to promote … well, that the Empire State Building exists. Dunkin’ u

Think of a compelling advertisement — one that has stuck with you for years. One that came to our minds was the NFL ad from the 2018 Super Bowl, in which Eli Manning and Odell Beckham Jr. recreate the famous scene from Dirty Dancing. Many Super Bowl viewers that year thought it was the best commerc