Feels like literally everyone is on YouTube these days, right? What used to be a destination for viral videos (remember “Charlie Bit My Finger”?) has evolved into the world’s second-largest search engine. A video content distribution powerhouse, YouTube has become a popular place for businesses to r

Customer experience is at the core of every modern successful business. Whether they operate in a B2B or B2C space, companies with the best customer relationships are generally the ones that see less churn and a more robust bottom line. New and existing customers want to know that your brand is mo

We all know live video content requires a certain level of commitment from your audience. When stacked up against prerecorded video content, viewers don’t have the luxury of tuning in whenever they want, à la Netflix or Hulu. With scheduled live content, people need to be on a specific platform at a

As a B2B brand, you’ve likely felt the shift to video over the past few years. We’ve certainly felt it here at Wistia. Video uploads to our platform increased by 80% in 2020 — a strong signal that more and more brands are jumping on the video bandwagon. Though you might know that video is a worthwhi

By now, you’re probably used to seeing tons of videos on social media. From established giants like Instagram and YouTube to emerging platforms like TikTok, video is everywhere.As a marketer, you might be curious about how to use video at scale across your brand efforts. How do you create engaging c

With a new year comes new challenges for B2B businesses — and for anyone who’s wondering what’s on Wistia’s radar, we sat down with our CEO, Chris Savage, to hear his five predictions for 2022. From changes in content consumption to the shifting of workplace cultures, dig into the ideas Chris is mul

You know how some brands just seem to have videos everywhere across social media? They constantly post clips on Facebook, Instagram, and Twitter — maybe even LinkedIn, too. It makes you wonder: How big is their marketing team? And for that matter, how big is their budget?Here’s the thing. Yes, creat

If you’re thinking about hosting a webinar or already have one on the books, you’re likely concerned with how to get people to actually sign up for the event. The more attendees your event pulls in, the more brand awareness your company enjoys, and the more potential customers you get to connect wit

At Wistia, there’s one thing we know better than most: video works. While this obviously includes video series and video-centric content, video also tends to boost the performance of other types of content, like blogs. In fact, in a recent audit, we found clear evidence that blog posts with videos o

When you think about your favorite B2B brands, chances are you’ve seen them pop up in more than one place. In addition to their company website, you’ve probably noticed them on digital channels like email, social media, and targeted ads. This omnichannel experience is what modern consumers have come

Here at Wistia, we’ve talked a lot about the importance of video that lives on your website, where you can completely control the entire viewing experience. And while we remain big supporters of having a branded video experience, we also recognize the huge role that social media plays in marketing.

Over the years, Facebook has kept us connected with our family and friends via pictures, posts, and videos. It has also become a tremendous connector of people beyond our known networks; due to its ability to virtually connect people who share common interests, it’s been a key place for niche commun

The best SaaS brands are often the best teachers. They invest in educational content to help consumers get a better understanding of a brand’s product, business, and industry as a whole. Respected B2B brands like HubSpot, Salesforce, Drift, Uberflip, and Zendesk even have dedicated content libraries

If you already know how powerful video can be to support your brand and your business over time, welcome! We’re happy to have you. But let’s say others on your team still need a little convincing — namely, your boss. That’s no problem; by pointing to the ROI of your video marketing efforts, you can

During the 2018 Super Bowl, Dodge ran an ad featuring footage of their Ram truck with snippets of Dr. Martin Luther King Jr.’s famous “Drum Major Instinct” speech playing in the background.The ad sparked online outrage over Dodge’s decision to use Dr. King’s sermon in an attempt to sell Ram trucks.

When executed correctly, brand videos can be a powerful conversion tool for businesses. According to Wyzowl’s State of Video Marketing 2021 report, “84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.”Unlike video ads — which blatantly promote a pro

Do you remember the iconic “how many licks” Tootsie Pops commercials from the 70s? What about the heartwarming snowman that thawed after eating a satisfying bowl of Campbell’s soup? Many food and beverage brands are famous for their clever and memorable advertisements. However, only a handful have

“Restaurants are content creators," Sweetgreen co-founder Jonathan Neman said in a 2018 interview with Recode. “[O]ur salads are our hits.”B2B companies are also starting to view themselves as brands and platforms that provide greater value than just their products or services. Many are creatin

Today, marketers not only battle for the attention of a distracted audience, but also of a skeptical one. According to Social Media Today, only 4% of consumers believe marketers practice integrity. As a result, the standard email and social media marketing campaign can only take you so far. However,

To create compelling content for your brand, you need to know your audience. But what does “knowing your audience” really mean? Which audience? And how much do you need to know about them? As the president of Bleacher Report, Rory Brown, told Digiday, “You can reach so many more people [in this era]