Apple is running a new series of iPhone 6s advertisements on TV, each in the same general theme of prior iPhone 6s ads with a handclapping soundtrack. The new spots focus on the devices camera, as well as the Hey Siri feature.
Two of the new ads are a bit different however and focus on actor Jamie Foxx talking to Siri on a pink gold iPhone 6s to demonstrate the Hey Siri feature, the bits seem to extend from a prior iPhone 6s commercial where Jamie Fox made a cameo.
The commercials are airing now on television and those watching football or primetime TV will likely see them. The ads have also been embedded below for those who want to view them but without turning on the tube.
iPhone 6s – The Camera
A variety of iPhone Camera features are demonstrated with people taking selfies, using Live Photo, and capturing 4K HD video.
iPhone 6s – Flip a Coin
Jamie Foxx demonstrates the Hey Siri feature by asking the assistant to flip a coin to help make a decision
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iPhone 6S – Crush
Jamie Foxx demonstrates the Hey Siri feature by asking the Siri assistant “How do I look?”:
In brief real world testing, asking Siri “how do I look?” seems to always result in the response of “I can’t see you” but perhaps that will change in the future, or maybe Siri just doesn’t want to offer an opinion on the matter, even if it’s a funny response. Update: Never mind, Siri now includes a variety of self-esteem boosting responses to the “How do I look” question, including one which quotes Shakespeare. Go ahead and ask!
iPhone 6s – Half Court
In another commercial, the Live Photos feature is demonstrated with basketball star Stephen Curry making a shot from half court.
Apple is also running other commercials right now, including a large variety of ads for the Apple Watch.