Missing video from your strategy? Since 2015, data shows it’s becoming a cornerstone of successful marketing.
Today, 91% of businesses already use video, and 93% of marketers plan to increase or maintain their spend through 2026. The evidence is clear: video delivers real results.
1. Video meets consumer demand
Consumers want to see content, not just read it. A recent survey found that 44% of people prefer a short video when learning about a product or service, far outpacing e‑books, infographics, or articles. Moreover, 89% of consumers want to see more brand videos in 2024, proving that video is the medium of choice.
2. Video delivers a strong ROI
Marketers report that 90% see a positive return on investment from video. With clear metrics—views, engagement, click‑throughs, and sales—you can fine‑tune campaigns and continuously improve results.
3. Video boosts brand awareness
Videos help brands go from unknown to viral. Classic examples include Dollar Shave Club and PooPourri, whose creative campaigns catapulted them to instant recognition. According to video marketers, 90% say video has enhanced their brand awareness.
4. Video improves SEO
Google rewards pages with rich results—images, videos, and other non‑textual elements. Video also increases dwell time, signaling to search engines that your content is valuable. In fact, 84% of video marketers say video keeps visitors on their site longer.
5. Support videos empower customers
Self‑service support videos allow users to resolve issues instantly, freeing up customer‑service staff for higher‑value tasks. They also leave customers feeling confident and in control.
6. Video humanises your brand
Behind‑the‑scenes clips and authentic storytelling give your brand a face, building credibility and loyalty. A short video from Dana’s Bakery demonstrates how personal touch can create lasting connections.
7. Video elevates email marketing
With inboxes crowded, a video in the subject line can boost open rates by up to 19%. Adding a visual hook makes your message stand out and drives engagement.
8. Video gives you a competitive edge
With 91% of businesses already leveraging video, it’s time to out‑shine competitors by producing higher‑quality, more compelling content.
9. Video drives direct sales
Sales videos act as a virtual demo, allowing prospects to experience a product before purchase. 87% of people have been convinced to buy after watching a video, making it an essential tool for reducing cart abandonment.
10. Testimonial videos build trust
According to 2025 statistics, 60% of video marketers create testimonial videos. A study by Smart Money People found that 84% of consumers trust peer reviews more than brand messaging. Show real users, and you gain credibility.
11. Onboarding videos increase retention
Clear tutorials help new customers get the most out of a product from day one. Dyson’s onboarding video, for example, ensures customers unlock full value and become long‑term advocates.
12. Social media videos get noticed
Platforms like Instagram and TikTok prioritize video. Even B2B brands see high engagement when they post concise, well‑crafted videos. Low effort, high reward—just look at the results from Hey Tony Digital and VEED.
13. Video simplifies complex topics
Animated explainer videos condense intricate concepts into 1‑2 minute stories. From healthcare to legal services, animation can be both professional and engaging, making tough subjects accessible.
14. Video connects on an emotional level
Emotional storytelling in video—whether joy, inspiration, or humor—strengthens brand trust, loyalty, and shares. Google Pixel’s campaign demonstrates how a focus on feelings, rather than specs, creates memorable impact.
15. Video marketing is measurable
Track shares, engagement, drop‑off rates, and conversions. Data-driven insights let you refine strategies and consistently deliver what your audience wants.
16. Video is versatile
From live action to 2D animation, video can be repurposed across website, social, email, trade shows, and more. Evergreen content like FAQ videos reduces support queries and pays for itself over time.
Final thoughts
With 16 compelling benefits, video marketing is a strategic investment for 2026. Explore our video types page to find the perfect format for your brand and start crafting videos that convert.