Make your profile irresistible to potential clients with these foolproof tips on building an Instagram for creative businesses.
Instagram is a pivotal tool for creative businesses to market their visual work. If you are a photographer, it’s more important than ever to have an established Instagram presence. According to the app, 200 million Instagram users visit at least one business profile per day.
Not a photographer? These tips still apply to you. If you are in the creative arts field, market to creatives, or want a creative presence on your social media, these are the pro tips you need to know to build an effective Instagram for your creative business.
Why Instagram for Creative Businesses is Important
We spoke with a pro content creator on the top tips he has for creative businesses to market on Instagram. Whether you are a photographer, small business owner, or other creative, these are the tips you need to know to market your creative business on Instagram. Photographer and Shutterstock contributor Can Ahtam built a loyal following of 200,000 actively engaged Instagram followers, and he did it using these tips he shared with us below.
Here’s a sneak peek at a few of the need-to-know tips that he had on building an Instagram for Creative Businesses and increasing your following.
Instagram Tip #1: Insert keywords into your Instagram profile and biography
A highly searchable Instagram name and biography is the first step to attracting the right following. You don’t want just anyone following you. You want the right people to find your creative business.
Can says, “Add specific keywords describing your brand and location within your profile.” As Can is located in Los Angeles and specializes in portrait and landscape photography, he made sure that he was upfront and center on his Instagram portfolio.
Instagram Tip #2: Be as specific as possible with your geotags
On each post that you create, you should be specific to the geographical location you are photographing. Even if you are a global brand, this is an effective way to reach certain geographical demographics. If you are a photographer, this is also a great way to start to find brands to work within your specific location.
“If I was shooting at Santa Monica Pier, I would geotag Santa Monica Pier, not just Los Angeles or Santa Monica,” says Can. “The more narrow your geotag and hashtags are, the higher chance that you’ll reach a brand or another creative that’s interested in that particular location.”
For all of Can’s tips on building an Instagram for your creative business, check out the full video here. For more tip videos, check out our full YouTube channel Shutterstock Presents here. Are you following Shutterstock Contributors on Instagram? Click here to follow us and discover some inspiration from our favorite contributors around the globe.
Featured Image by Can Ahtam.
Looking for more inspiration? Check out these contributor tips:
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