Throughout cinematic history, subtitles have earned the distinction of being the small white text interpreting foreign films while living at the bottom of the screen. DVD authoring enhanced the subtitle experience by offering the viewer the choice of turning subtitles on and off, as well as offering

In one of the most ambitious films using long takes since Hitchcock’s “Rope,” "Birdman" explores what can be done in the unbroken space between an hour and fifty-nine minutes, but you probably already knew that. What you may not know though, is the film wasn’t actua

The cut, the straight transition in which one clip starts and is immediately followed by the start of the next clip, is the staple of video editing. Without the cut, there is no such thing as editing. A simple cut is nothing spectacular. It’s not apparently additive. You don’t gather elements or alt

Post-production is a combination of organization, construction and subtraction. It’s an editor’s responsibility to facilitate all three operations. Subtraction is so prevalent that post-production goes by another moniker, editing. Editing, it’s the process of rearranging and eliminati

Vine was designed to showcase six-second, square aspect ratio videos taken with a phone. Targeted at mobile viewers, most people use it for fun, but it can be a platform for content creators or for polished pieces aimed at advertising and social media marketing — especially for those with very

It’s not surprising that bad habits can become perpetual hang-ups in the edit bay and do damage to an otherwise good video. Many editors develop their habits without knowing they exist. This happens for a number of reasons. It could be that you’re adapting an older way of working to new post-product

For the video editor there’s always something new to learn and there’s always room to grow. The big question is, how do you grow as an editor? Outside of film school, workshops or technical training, there isn’t much information on how you can incrementally develop your skills to m

It’s every producer’s desire to run a smooth production, win over their clients and grow their business. That’s why it’s important to communicate early and often throughout the production process.There are online collaboration tools to fit just about every size of production

Here, we’ll discover how proper use of LUTs benefit the production and color grading video editing workflow. In order to understand this article, we suggest you be familiar with or at least have a basic understanding of the following terms: 1D and 3D LUT Colorspaces such as Rec 709 Logarithmic Curv

In the earliest days of cinema, when film was new, no one clearly perceived the options and limitations of the genre. The camera was placed in an optimal position to capture activity and then turned on. However cinematographers quickly realized the camera could provide more than just one perspective

Technically, a Cinemagraph is just a GIF or a Graphics Interchange Format, which is a bitmap image format that supports animation. Cinemagraphs, however, are more sophisticated.  The term "cinemagraph" was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique

The Kuleshov Effect is the single most important concept to editing, if not to filmmaking itself. It’s a cornerstone of visual storytelling; through this phenomenon that we can suggest meaning and manipulate space, as well as time. It is a fundamental aspect of “movie magic,” one which every filmma

Pay attention! We’re about to deceive you. We’re going to play a game that only videographers may understand. We’re going to ask you to put on your director’s cap and then we’ll see who is up to the challenge. Ready? Here’s the scene that you as a cinematographer will have to stage: A woman in a sum

The world of image creation used to be siloed into different media. Graphic design was separate from photography, which although centered on the camera, was vastly different than videography and animation was something left for creatives from another realm. Travellers of these worlds were bound to f

Compositing is a normal part of the video post-production workflow, whether it’s crafting a title, placing a lower third or stunning the audience with a visual effect. One of the simplest, but most overlooked, ways to composite video is through the use of track mattes. A track matte is simply

Many work hours can be lost to footage in formats that render slowly or need to be transcoded but fear not! Once you unlock the knowledge of codecs and containers, you’ll be able to continue your quest for great video. Why Formats Matter There’s a multitude of reasons a video format is i

The montage is a foundational element of film theory, dating back to the origins of the modern cinema. The use and interpretation of the moving image has changed in direct correlation to technological changes over the past century. The challenges facing today’s editors are some of the same challenge

Text is a common element in video, it’s used in a wide variety of ways. Placing text in video can be one of the simplest composites you can make, but it also one of the riskiest elements to use, as it can instantly alter the meaning of a video. There’s a fine line between good typography and poor de

In most editing software, you use tracks. Tracks are different from layers in that tracks can hold numerous elements such as multiple video clips, and each video clip can have multiple effects layers attached to it. In some editing software, you can even attach effects layers to the tracks. Layers A

Video and film production is a craft of many skills. We are required to create stories, evoke emotions and capture details through picture and sound. To do so well, we need to shape light, compose images, record audio, scout locations, and select and prepare talent amongst dozens of tasks unseen to