Adding text is one of the things that turn your video from just a collection of slides into a powerful marketing instrument. That’s why here at Wave.video, we put a lot of effort into developing the text on video feature and making sure it’s convenient and easy to use. Meet

Video is literally taking over the online world. HubSpot reported that 78% of people watch online videos every week, and 55% view online videos every day. That’s huge! This might involve the bigger part of your audience. If you’re not showing up through video, you’re missing out—and yo

First published on Aug 17, 2017. Updated on November 15, 2018. Remember when Instagram was simply a photo-sharing app? Now, an incredible 1 billion monthly active users later, Instagram has become the go-to platform for everyone to keep up with their friends, favorite brands, and celeb

Before you can scale up your operations as a freelancer, there are a number of things that need to happen. If you want to successfully manage larger or more complex projects building a bigger team to help you deliver is only the beginning. In order to make this transition, you will nee

First published on Jun 14, 2017. Updated on Nov 23, 2018. By now, you’re well aware of just how important video can be to your larger marketing campaign. Not only is video in general on track to become the dominant form of Internet traffic by 2019, but it also checks a number of

Evergreen content is the gift that keeps giving. It’s the type of content that stays fresh and relevant so you can use it for months and years to come. Who doesn’t want more of that? Most marketers think of webinars and one-off, live events. But if you know how to repurpose your webina

How much are people really engaging with your videos? They might well view them – perhaps even all the way to the end – but do they really get what you’ve shared? Are they motivated enough to take action? If viewers don’t see the point of your videos, and mentally shrug them off, then

You might have heard the advice: create more engaging videos to connect with your audience. But what does it mean exactly – to make a video “engaging”? Sounds like it’s easier said than done. Fret not! One of the surefire ways to make your videos funnier, catchi

Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valu

Attention is the new online currency, and no other format captures more attention. This is what we’re craving for on social media channels. Anywhere we distribute content, we need to get attention. We know that reach is going down on Facebook, it’s harder to reach people on

Vertical video is one of the marketing trends that happened thanks to the popularity of smartphones. We’re all used to horizontal video from many years of exposure to TV, computer, and cinema screens. It’s also a natural replication of the way we see the world; we absorb visual informa

Video files get bigger and bigger and nobody is surprised when YouTube, Facebook, and Vimeo support 4K videos for everybody to watch and upload. In addition to that, our cameras and mobile phones shoot more and more videos every day. Now, source video files can be from 10Mb to 10Gb for

Welcome to another sweet, summer month bursting with social media goodness! June is full of observations that allow us to reminisce on our time here on Planet Earth, the environment, and our effect on it. As such, we’ve highlighted days such as World Environment Day, International Surf

Visual content is a major asset for marketers. It gets viewers’ attention right away, and it’s useful for building your brand’s image. But there’s a super-popular type of visual content that you might not be using in your marketing yet. I’m talking about GIFs. What is a GIF? GIF

Allow me to take a risk by asking you to look at the chart below. Chances are you’ll only skim it. That’s okay. I did too. Wikipedia is invaluable, in my opinion, for getting straight to the nuts and bolts of a subject. For deeper digs, I’ll seek out direct sources, spend time in the l

When Brendan Schwartz and I founded Wistia twelve years ago, video was just getting big on the internet. Back then, if you put a video online telling people about your company, you were ahead of the curve. We thought that one day, video would be central to how companies market themselve

We live in an age where, digitally, the world can truly be your oyster. With so many services, both free and premium, available to business owners and consumers alike, it’s easy to create compelling content without having to fork over an arm and a leg in the process. At a time when digi

No channel is too big or too small to have a YouTube channel trailer. It’s a sneak peek into the world or your business. It reveals why your channel exists, your personality, and the drive behind your passion. And, ultimately and most importantly: it makes your ideal audience and potent

If you’re reading this, you probably already know that video can push your business in the right direction. Video is growing at a rate no other format is—according to Cisco, video traffic is said to grow fourfold from 2016 to 2021! This is great news for companies who are already on boa

People are surrounded by colors. We see them everywhere – vibrant and neutral, dark and light, ubiquitous and unique. According to numerous psychological studies, colors are closely connected to our mood, perception, emotions, and even decision making processes. That said, colors