The resilient videotape format persists beyond expectations. Japanese product planners estimate that a consumer electronic product will last eight years. VHS tape, however, has mocked these modern marketing projections. It was developed in Japan by JVC in 1976 and has been the predominant consumer

When you start working on your video using stock content, you might be worried that any other business could use the same video too. Today we are going to show how you can easily customize one video into 12 different styles to keep your video branded and give it a unique look. We’ll s

A while ago, we asked 1,000 marketers about their #1 video challenge. We did this survey to understand what exactly prevented fellow marketers from making more videos for their campaigns. As it turned out, these were the major obstacles: Getting started Finding the right content Cons

When it comes to branding your videos, you can stick to your company colors, add a watermark, or even create styled intros and outros. There is another surefire way to brand your videos and make them look sleek and yours. That is by adding transparent overlays. What is a transparent ov

Branded content is huge but traditional advertising techniques become less effective every year. Research states that it’s 22 times more engaging than display ads. At the same time, 54% of people want to see more content from the companies that they follow. While you can use bull

The times when the magic of animating text was only available to professional video editors and designers have passed. With the emergence of animated text generators, making text move, sparkle, and change colors has become easy for anyone with a computer or a smartphone. There are a lo

So you just picked up a brand-new camera and you’re finally ready to start shooting video spots, YouTube uploads and Facebook videos for your business. You have the scene perfectly set up and the lighting is glorious. But then, you power the camera on and it asks you what frame r

Creating quality video content used to mean having to invest in high-end cameras that cost an arm and a leg and were a pain to lug around. Nowadays, thanks to all the advancements in technology and the boom of social media channels, your smartphone is all you need. From video resolution

You’ve spent hours—maybe even days—creating your video. Then you edited, wrote descriptions, social media updates, and all the other good things to make it reach as many people as possible. All you really want to do is click ‘Publish’ and let the magic happen, but there’s a problem: yo

Finding a great tune for your next video might be a real challenge. If you manage to find the right music, it can enhance your video message like nothing else. At the same time, a bad tune might ruin the whole thing, giving it the wrong tone and message. If you take a look at YouTube,

Stock footage can be an amazing tool for anyone who needs to create videos. A few well-placed video shots can breathe life into your project. And while it’s not difficult to find lots of beautiful footage for sale online, tracking down free stock footage can be a little bit trickier. B

Hi, my name is Dr Arosha Weerakoon. I am a Dentist doing a PhD at the University of Queensland located in Brisbane Australia. My research is directly related to clinical practice. I am trying to customize the selection of our white fillings to suit individual patients. What most people

Video production takes time. Whether you are using an online video maker like Wave.video or a more advanced tool like Adobe Premiere, you want to make your video look stunning and, most importantly, unique. The good news is that you don’t have to be a professional videographer or

We, humans, absorb data from the outside world and process it using 5 sensory channels – hearing, vision, smell, touch, and taste. Based on this, psychologists have defined 3 learning stylesThe VAK modelOne of the most used classifications of the learning styles proposed by Flemi

For years, marketers have been saying that video marketing is the wave of the future, and they were right. The future is now, and video marketing has exploded.  A lot of research has been done around this topic looking at it from multiple angles. In this article, we did our best to gat

The term “a lower third” has come from the television world. In the TV industry, it indicates the title-safe area of the screen. This means that you can safely add titles to this area without them getting cropped on the TV screen. In the simplest form, lower thirds are just a text on

If you are looking for new ways to make your videos engaging and interesting to watch, try some tricks from the big screen. It might be adding a fresh video effect. Or using a lower third in your videos. Or better yet – adding cinematic black bars to your videos. All without diff

When making a video, every little detail matters. Text plays an important role in your video, and together with it, the text color, size, and font. Finding a perfect font pair for your video might seem like a daunting task, what with all the free fonts available out there. We collected

Although the short-lasting and short-living full portrait videos were first introduced by Snapchat, it was Instagram who made them the game-changer. It’s been over three years since Instagram Stories recaptured the users’ attention and made rainbow circles the most desired

We live in the era of video, where viewers’ attention is the new currency. With more than 500 hours of fresh video being uploaded per minute, grabbing and holding the attention of your audience is not an easy task. Luckily, there are several ways of making your video more eye-catching