After doing video work for a few years now, I am finally starting to look more into all these interesting transitions. In this music video, they did an incredible job using transitions as a theme throughout.
I've always liked music videos because they are short, to the point, and very creative. I also see that artists tend to have a strong vision for the way their videos should look. As creators, we always want to do the best work we can and seeing a big artist work with a good cinematographer unlocks an endless realm of unique work.
It seems like the transitions go on forever in this video. Thinking about how all of this was done, it's not too hard to realize that they couldn't have done this without planning it out. From the circular motion through the ground and the constant frame changes to the crazy eye transition that goes into another scene; the amount of thought that went into this really blew my mind.
All of this goes to show that it takes a lot of thought to create good work and here is a great example of just that. It is inspiring to see all the different styles of work that are out there today and even more exciting to be a part of all this change. I have a good feeling the future has a lot to hold and look forward to seeing whats to come in this industry.
Directed by Dexter Navy