Lomography is expanding its instant photography line with the launch of the Lomo’Instant, a dedicated instant camera designed to bring the fun and immediacy of instant film to a broader audience. The company has turned to Kickstarter to raise $100,000, a goal that reflects both strong community interest and the company's confidence in the product’s potential.
About the Lomo’Instant
The Lomo’Instant is engineered to shoot Fujifilm’s widely available Instax Mini film, offering a familiar and accessible format for users worldwide. It features a distinctive design that blends Lomography’s playful aesthetic with practical functionality.
Key Features
- Lenses: Three interchangeable options—27mm wide‑angle, 35mm portrait, and 170° fisheye—to suit a range of creative styles.
- Modes: Automatic, manual with flash, manual without flash, bulb for long exposures, and unlimited multiple exposures.
- Aperture: Largest aperture range for an instant camera, from f/8 to f/32.
- Shutter Speed: Fixed 1/125s (outside bulb mode).
- Exposure Compensation: ±2EV for precise control.
- Power: Runs on standard AAA batteries.
- Connectivity: Standard cable release and tripod mounts for versatility.
Kickstarter Details
Backers who support the campaign can secure the Lomo’Instant for $69 or more—a competitive price point that positions it favorably against other instant cameras on the market. Lomography’s track record of successful Kickstarter launches lends credibility to this endeavor, and the company estimates delivery by August, a relatively short turnaround for a new product.
For a visual tour of the camera’s design and functionality, watch the official introduction on Vimeo: Lomo’Instant Demo.
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Availability
The Lomo’Instant is expected to ship in August, giving backers early access to this innovative instant photography tool.
