When you spend time and effort creating a great video, you probably want to get the most out of it. But if you’re only sharing your video on one platform, then you could be missing out on the opportunity to reach an even larger audience. That’s why it’s such a good idea to repurpose video content.On

As content creators, we know that constantly brainstorming and coming up with fresh ideas for content can get creatively exhausting. It’s easy to hit a creative block and get stuck, especially when you’re coming up with content ideas for Instagram Reels. The feature is still relatively new and it ca

Odds are, you’re probably on TikTok by now. And you’re in good company — the app has over 1 billion monthly active users. The platform is a great place for creators, since you can see high organic reach (especially when you optimize your content to get more views). The problem is that there’s not an

As a content creator, we know you probably want to do more than just put your content out into the world. Ideally, you’d probably like to make money from that content. While there are plenty of ways to make money through digital marketing, it’s always a good idea to focus on video content in the cur

Even though it’s always a good idea to create videos with a specific platform in mind, it’s also vital that you don’t limit it to that single platform. If you only share your video in one place, then you’re missing out on the opportunity to reach a larger audience and get brand-new eyes on your vide

It's official: TikTok Stories is finally a thing. With the success of Instagram Stories (as well as versions of the same feature on Facebook, YouTube, LinkedIn, etc.), we figured it was just a matter of time before TikTok decided to join the party. It's not surprising either that now is th

Instagram Has Now Doubled The Length of ReelsWhen Instagram first released their Reels feature, the content was only allowed to be 15 seconds in length. They doubled it shortly after, making the cutoff point 30 seconds. And now they've officially made their newest update: Instagram has now doub

When you’re a content creator, it’s always smart to find new ways to monetize your content, whether that content is on your social media platforms, your YouTube channel, or your blog. And one of the best ways to make money with your content is by taking advantage of affiliate programs for content cr

With YouTube ranking as the second-largest search engine on the internet (surpassed only by Google), it’s always important to make sure that your video content is fully optimized for YouTube before posting — and that also holds true for YouTube Shorts.While it’s still a fairly new feature, YouTube S

In this day and age, incorporating video content into your marketing strategy is absolutely necessary. Research has shown that, by 2022, online videos will make up more than 82% of all consumer internet traffic (that’s 15 times higher than it was in 2017). But creating solid, valuable video content

In this day and age, video content is an essential part of your content marketing strategy. Videos perform extremely well online — in fact, research has shown that people are twice as likely to share video content with their friends than any other type of content (including social media posts, blog

Across digital marketing, video content is a great way to increase engagement with your audience, grow brand awareness, and built customer loyalty. And that's why video is such an important puzzle piece in eCommerce marketing.When it comes to an eCommerce marketing strategy, there are so many d

Coming up with video pin ideas to create for Pinterest can be easier said than done. Especially since it’s tempting to still label Pinterest as an online scrapbook for recipes and home decor. But, the fact is, Pinterest offers a major opportunity for brands to connect with their target audience and

Did you know that over 500 million people are using Instagram Stories on a daily basis? With such a huge potential audience, Instagram Stories are a great opportunity for brands. And if you’re not already using them, it’s time to start. Of course, that begs the question… what type of content should

Now more than ever, subtitles are a necessary element to include in every video we share on social media. Why? Because studies have shown that 80% of social media videos are watched on mute. If you don’t add subtitles to your videos, you could be missing out on a huge portion of your target audience

We know everyone wants to get more views on TikTok. The best thing about TikTok is that creators tend to see high organic reach on this platform. That means you have the potential to gain a large following without spending much (or any) money on advertising. But, if you want to get a lot of views, y

We all know that TikTok has taken the social media world by storm. And there’s a good chance you’re already creating video content on this platform. But have you ever wondered how to easily add subtitles to TikTok videos?There are a couple of reasons why you might want to add subtitles to your TikTo

With the enduring popularity of TikTok, many content creators are taking that creative energy and using it to create video content on other platforms. And creating video pins on Pinterest is a great opportunity to channel your passion for video in a way that can promote your brand and grow your audi

After you work hard to create a video that will resonate with your target audience, you probably want to make sure that your video will perform well on social media. And one of the best ways to ensure optimal performance is to add text to your video.When it comes to social media videos, both headlin

Last year, Instagram launched its own answer to TikTok: Instagram Reels. And the new feature quickly gained popularity. Instagram users were obviously taking advantage of the ability to create TikTok-style videos without ever leaving the Instagram platform. But we also saw brands and businesses succ