Whether you’re a global brand, a local shop, or a solo entrepreneur, Facebook advertising can amplify your reach. With a growing array of ad formats, staying on top of the latest specifications can feel daunting. This comprehensive guide simplifies everything you need to know about Facebook video ads, from format types to copy limits and ready‑made templates.
What You’ll Learn
- Types of Facebook video ads and their unique requirements
- Copy rules for headlines, descriptions, and calls‑to‑action
- Sample templates to jumpstart your creative process
- Step‑by‑step instructions to build and publish your first ad
Facebook recommends keeping video ads under 15 seconds, but captions and sound are optional. Adding them not only enhances accessibility but also increases engagement rates.
Facebook Video Ad Formats
Feed Video
Feed videos appear directly in users’ newsfeeds. They’re ideal for showcasing products or telling a brand story.
Recommended Feed Specs
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Marketplace Video
Target shoppers browsing Facebook Marketplace with engaging video. The same specs as Feed apply, and we strongly advise adding sound, captions, and dynamic motion.
Marketplace Specs
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Stories
Vertical ads that play up to 15 seconds per frame. Longer videos split across multiple frames. Reserve top and bottom spaces to avoid cutting off your CTA.
Stories Specs
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In‑Stream Video
Mobile‑only ads that appear during Facebook videos or Live streams. They play to completion if 15 seconds or shorter; otherwise a “Continue Watching” button appears.
In‑Stream Specs
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Instant Articles
Approved publishers can embed video within Instant Articles to boost reader engagement. Sound and motion are encouraged, but captions aren’t supported.
Instant Articles Specs
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Copy Guidelines for Facebook Ads
- Primary Text: 125 characters max
- Headline: 40 characters max
- Description: 30 characters max
- Call‑to‑Action: Choose from Facebook’s available options
Ready‑Made Video Ad Templates
Jumpstart your creative process with WeVideo’s library of customizable templates. Pick one that aligns with your goal and tweak it in our online editor.
Influencer Promo
Showcase your brand or personal influence with a polished, share‑worthy video.
Vlogger
Produce a concise tutorial or product demo that resonates with your audience.
Small Business Day
Celebrate your local business and highlight what sets you apart.
Curbside Pick‑up
Promote convenient curbside service to drive foot traffic and sales.
Creating Your Facebook Video Ad
- Log in to the WeVideo editor.
- Select a template that fits your objective.
- Choose the correct format (Feed, Stories, etc.).
- Replace placeholder media with your own footage, images, and audio.
- Export and publish, ensuring all specs are met.
Double‑check that your final video meets the required dimensions, length, and file size before uploading.
Ready to Launch?
With these specs and tools at hand, you can create compelling, professional‑looking Facebook video ads in minutes. Start with a Free plan or upgrade to our Professional plan for access to over 1 million royalty‑free media assets.
