1. Communication is Key: Start Early and Be Clear
* Booking Consultation/Pre-Shoot Questionnaire: This is the ideal time to introduce the topic. Include a section in your booking process or questionnaire that addresses clothing suggestions.
* Follow-Up Email/Phone Call: A personalized touch goes a long way. A few days before the shoot, send a reminder email or give them a call to discuss outfit options and answer any questions they may have.
* Visual Examples: Include examples of photos you've taken in the past, highlighting what clothing styles work well and what doesn't. This is much more effective than just describing it.
2. Provide General Guidelines, Not Strict Rules
* Focus on Complementing, Not Matching: Suggest coordinating color palettes instead of everyone wearing the exact same thing. This allows for individual expression while still creating a cohesive look.
* Location and Vibe: Mention how the location or desired feel of the photos should influence their clothing choices. A casual park shoot calls for different attire than a formal studio session.
* "Less is More" Philosophy: Encourage simplicity and avoiding distracting elements.
* Comfort is Crucial: Remind them that feeling comfortable and confident in their clothes will translate to better photos.
3. Specific Outfit Suggestions (Tailored to Different Portrait Types)
Here's a breakdown of suggestions based on common portrait types:
* General Tips (Applicable to Most Portrait Types):
* Solid Colors: Generally preferable to busy patterns, which can be distracting. Texture can add visual interest.
* Avoid Logos and Graphics: These can date the photo and draw unnecessary attention.
* Well-Fitted Clothing: Clothes that are too baggy or too tight won't photograph well.
* Shoes Matter: Make sure shoes are clean and appropriate for the outfit.
* Ironing is Important: Wrinkles are very noticeable in photos.
* Bring Options: Encourage them to bring 2-3 outfit choices. This gives you flexibility to select the best options based on the setting and lighting.
* Family Portraits:
* Coordinating Color Palette: Choose 2-3 colors that complement each other and have everyone incorporate them into their outfits. Examples: Neutrals (cream, beige, gray) with a pop of muted color (burgundy, navy, olive green); Denim and pastels; Earth tones.
* Varying Textures: Incorporate different textures like knitwear, denim, or lace to add visual interest.
* Consider the Location: A beach shoot might call for lighter, more casual fabrics, while a park setting could accommodate richer, more textured clothing.
* Avoid Matching Exactly: Unless specifically requested, avoid everyone wearing the same shirt and pants.
* Individual Portraits (Headshots, Senior Portraits, Branding Portraits):
* Reflect Your Personal Style: The outfit should represent the individual's personality and brand (if applicable).
* Classic Pieces: Timeless pieces like a well-fitting blazer, a crisp white shirt, or a simple dress are always a good choice.
* Consider the Background: Choose colors that complement the background and help the subject stand out.
* Professional Headshots: Focus on the neckline and shoulders. A solid-colored shirt or blouse with a jacket or blazer often works well. Avoid busy patterns or distracting jewelry.
* Senior Portraits: Showcase their personality. Encourage them to bring outfits that reflect their hobbies, interests, and future aspirations. Casual and dressy options are good.
* Couples Portraits:
* Complementary Styles: Outfits should complement each other, not clash. Consider the overall vibe you want to create (romantic, playful, casual, formal).
* Similar Color Tones: Choose colors that are in the same tonal range.
* Avoid Identical Outfits: While coordinating is good, avoid looking like twins.
4. Specific "What To Avoid" List
* Busy Patterns (Stripes, Plaid, Florals): Can be distracting and may not photograph well. (However, subtle textures are usually fine).
* Logos and Graphic T-Shirts: Draw attention away from the face.
* Neon Colors: Can reflect unnatural colors onto the skin.
* All Black or All White: Can be difficult to photograph well (losing detail or blowing out highlights). Instead, consider shades of gray or cream.
* Ill-Fitting Clothes: Too tight or too baggy will not flatter the figure.
* Uncomfortable Shoes: If they are in pain, it will show in their face.
* Clothing That Doesn't Allow for Movement: Especially important for outdoor or active shoots.
* Trends That Will Quickly Date the Photo: Unless it's an intentional stylistic choice.
5. Be Tactful and Respectful
* Offer Suggestions, Not Orders: Phrase your advice as suggestions rather than demands. Use phrases like, "Have you considered..." or "In my experience,..."
* Focus on the End Result: Explain how their clothing choices will impact the overall look and feel of the photos.
* Be Positive and Encouraging: Let them know you're there to help them look their best.
* Be Prepared to Compromise: Ultimately, the client has the final say. If they're set on wearing something you don't recommend, try to find a way to make it work. Maybe adjust the posing or lighting to minimize any potential issues.
* Sensitivity to Body Image Issues: Be mindful of any potential insecurities your clients might have. Offer suggestions that are flattering and help them feel confident.
6. Consider Creating a "What to Wear" Guide
* PDF or Blog Post: A well-designed guide can be a valuable resource for your clients.
* Include Visual Examples: Show examples of outfits that work well for different types of portraits.
* Offer Specific Tips: Provide detailed advice on color palettes, fabrics, and accessories.
* Answer Frequently Asked Questions: Address common concerns about clothing choices.
Example Email Template:
Subject: Preparing for Your Portrait Session!
Hi [Client Name],
I'm so excited for our portrait session on [Date]! To help you prepare, I wanted to share a few tips on what to wear.
The goal is to choose outfits that make you feel comfortable, confident, and that complement the overall vibe we're going for.
Here are a few general guidelines:
* Color Palette: Consider [mention specific color palette suggestion based on the location/desired style]. Coordinated but not matching is key!
* Avoid: Busy patterns, logos, and anything too distracting.
* Fit: Clothes that fit well and allow for comfortable movement.
* Layers: Great for adding dimension and versatility.
* Bring Options: It's always a good idea to have a few choices!
[Link to a "What to Wear" guide on your website/blog]
I'm happy to chat more about outfit ideas! Feel free to send me some photos of what you're thinking of wearing.
Looking forward to seeing you soon!
Best,
[Your Name]
By providing clear, helpful, and respectful guidance, you can empower your subjects to make informed clothing choices that will ultimately enhance the quality and impact of your portraits. Remember, it's a collaborative process, and the goal is to create images that both you and your clients will love.