I. Pre-Shoot Communication: The Key to Success
* Send a Detailed Guide (Highly Recommended): A written guide is the best way to ensure everyone gets the same information. This can be a PDF document or a section on your website that you link to.
* Phone/Video Consultation (Optional but Helpful): For important shoots or clients who seem uncertain, a quick call can clarify any questions and put them at ease.
* Be Proactive: Don't just assume they know what to wear. Initiate the conversation about clothing well in advance of the shoot.
II. Key Elements to Cover in Your Clothing Guide (or Communication)
1. Your Style & Aesthetic:
* Explain Your Vision: Start by briefly describing your overall style. "I specialize in clean, timeless portraits" or "My style is more vibrant and bohemian" helps them understand the direction. Show examples from your portfolio that reflect the style you're aiming for.
* Color Palette: This is crucial.
* General Recommendation: Suggest a coordinated color palette, not necessarily matching outfits. Think complementary colors (blues and oranges), analogous colors (blues, greens, purples), or a neutral palette with pops of color.
* Location Consideration: Consider the location of the shoot. If it's a park, colors that complement the natural surroundings (earthy tones, muted greens) will work well. For a studio, you have more flexibility.
* Avoid Clashing: Mention colors that might clash or be unflattering in photographs (e.g., neon colors, very busy patterns, colors that reflect poorly on skin tones).
* Lighting Style: Explain how the lighting will affect the clothing. Dark clothes may show up too dark if you're doing low-key photography. Light clothes may be too bright in bright, natural light.
2. Clothing Style & Fit:
* Fit is Paramount: Clothes should fit well. Too tight and they'll be uncomfortable and unflattering. Too loose, and they can look sloppy. Encourage them to try on their outfits beforehand and ensure they can move comfortably.
* Timeless vs. Trendy: Discuss whether you want a timeless look or if they're aiming for something more fashion-forward. Timeless styles tend to age better.
* Layers & Textures: Layers add depth and visual interest. Suggest cardigans, jackets, scarves, or vests. Textures like knit sweaters, lace, or corduroy can also enhance the photos.
* Consider the Environment:
* Formal: Suggest suits, cocktail dresses, or elegant attire.
* Casual: Jeans, t-shirts, sweaters, and comfortable dresses are appropriate.
* Outdoors: Think about the weather and terrain. Comfortable shoes are a must, and layers are helpful for changing temperatures.
3. Specific Recommendations (with examples):
* Solids are Generally Best: While subtle patterns can work, solid colors are usually the most flattering and avoid distracting from the subject's face.
* Long Sleeves vs. Short Sleeves: Long sleeves can be more flattering for arms, but short sleeves are fine if that's the client's preference. Tank tops are generally discouraged unless part of a layered look.
* Necklines: V-necks and scoop necks tend to be more flattering than high necklines.
* Jeans: Dark-wash jeans are generally more flattering than light-wash. Avoid distressed jeans with large rips (unless that's the specific style you're going for).
* Dresses: Flowy dresses can be beautiful, especially in outdoor settings. Consider the length of the dress – a midi or maxi length is often more flattering than a very short mini dress.
* Avoid Logos & Graphics: Large logos and distracting graphics will pull focus away from the subject's face.
* Shoes: Shoes matter! Make sure they're clean and in good condition. Consider the location and the overall style of the shoot. Comfortable shoes are essential for outdoor shoots.
* Accessories: Accessories can add personality and interest to the photos. Suggest scarves, hats, jewelry, and belts. However, advise them to keep it simple and avoid anything too distracting.
4. Grooming & Details:
* Hair: Suggest a fresh haircut or style a few days before the shoot. Remind them to bring hair ties or clips for different looks.
* Makeup: Suggest natural-looking makeup that enhances their features. A little extra mascara and lipstick can make a big difference.
* Nails: Suggest a clean manicure with a neutral or complementary color.
* Jewelry: Keep it simple and avoid anything too flashy or distracting.
* Ironing/Steaming: Remind them to iron or steam their clothes to remove any wrinkles.
* Lint Rolling: Especially important for dark clothing.
5. What to AVOID (Be specific):
* Neon Colors: Can cast unflattering colors on the skin.
* Busy Patterns: Can be distracting and overwhelming.
* Wrinkled Clothing: Looks sloppy in photos.
* Logos & Graphics: Draw attention away from the face.
* Clothing That Doesn't Fit Well: Too tight or too loose.
* Uncomfortable Shoes: Will make them look awkward.
* Clothing That Is Out of Character: If they never wear dresses, a formal dress probably won't make them feel comfortable or like themselves.
6. Number of Outfits:
* Specify the Number: Be clear about how many outfits they should bring. 2-3 outfits are usually a good starting point for a standard portrait session.
* Variety: Encourage them to bring a variety of options to allow for different looks.
7. Encourage Questions & Collaboration:
* Open Communication: Make it clear that you're available to answer any questions they have about clothing or styling.
* Offer to Review Outfits: Suggest they send you photos of their outfit options before the shoot so you can provide feedback.
* Emphasize Their Comfort: Ultimately, the goal is for them to feel comfortable and confident in what they're wearing. If they don't feel good in their clothes, it will show in the photos.
III. Example Phrasing for Your Guide
* "For this shoot, I'm envisioning a [style] look. Think [color palette] tones, like [examples of colors]. I love how layers and textures add depth to photos, so consider bringing a cardigan or scarf. Please avoid [colors to avoid] and anything with large logos. Most importantly, wear something you feel comfortable and confident in!"
* "To help you prepare, I've put together some suggestions for clothing. My style is [your style], and I want to capture you looking your best. I recommend bringing 2-3 outfits. Think about [specific examples of clothes] . "
IV. On the Day of the Shoot
* Be Prepared to Make Suggestions: Even with a detailed guide, some clients will still need guidance on the day of the shoot.
* Have a Backup Plan: If someone shows up in something completely unsuitable, be prepared to improvise. Do you have a spare scarf or jacket they could borrow?
* Focus on Positivity: Keep the tone positive and encouraging. The goal is to make your client feel confident and comfortable.
* Prioritize Comfort and Confidence: Ultimately, the best outfit is the one that makes the subject feel good about themselves. A confident subject will always make for a better photograph.
V. Adapting to Different Clients
* Families: Coordinate colors within the family, but avoid everyone wearing the exact same thing. Focus on a cohesive color palette and complementary styles.
* Professional Headshots: Classic and professional attire is key. Think suits, blouses, and button-down shirts. Avoid distracting patterns and jewelry.
* Children: Comfort is essential. Choose clothes that allow them to move freely and play. Avoid clothing with small parts that could be a choking hazard.
* Seniors: Consider their hobbies and interests. Encourage them to bring clothing that reflects their personality.
* Couples: Coordinate their outfits without being too matchy-matchy. Choose colors that complement each other and styles that reflect their relationship.
In Summary:
Guiding your subjects on clothing choices is a vital part of creating beautiful portraits. By communicating clearly, offering specific suggestions, and prioritizing their comfort and confidence, you can ensure that everyone looks their best and that you achieve the vision you have for the shoot. Good luck!