According to consumer surveys, 89% of buyers prioritize camera quality when choosing a smartphone. Smartphones used to be for calling and texting, and now they’re only as good as the pixels they deliver in their cameras. So whether you’re a TikToker or a cinematographer, read on

When you start learning about artificial light, it can feel incredibly daunting. There are different types of light, which can be used in different lighting setups. They have different temperatures and can be modified in countless ways. Lighting can be as intricate and complicated as you ca

If you’re a content creator, you probably know just how daunting it is to break into the world of commercial directing. But, lucky for you, new companies are being born every day, and these brands need directors to advertise their products. Also, even if an existing brand works with a

The use of voice-over in film and video is far-reaching, both in its creative application and practical use. This may come as bad news to those of you who find the experience of listening to your own recorded voice unpleasant or even surreal, as many do. In fact, the phenomenon is so common

Every scene has a main or key light, but more often than not, your key light will benefit from the addition of a fill light, too. Fill lighting is there to lift the shadows created by the key light, bring out the details in and add dynamism to a shot. Think of the fill light as your key lig

Learn about the different size sensors and their pros and cons. The most common are full-frame sensors, crop sensors, APC-S and MFTs. Before buying a camera or renting it for a specific project, there are many aspects we should take into account. Lens mount, recording formats, size, ergonom

Have you ever seen other YouTube videos that have this smooth buttery footage? How do they get rid of all those micro jitters that you see in your own footage? They’re likely using some sort of camera stabilizer, and in this article, we’re going to be talking about one specific

Working with natural light, with limited resources or in a confined space can present you with a lighting conundrum: how do you produce beautiful soft light with a minimum of equipment? A low-budget, easy-to-manipulate solution is to try bouncing light. All that’s required is a suffic

The pandemic has been a rough ride for theatrical releases worldwide. Still, toward the back end of 2021, we started to see some green shoots of recovery – particularly with James Bond’s No Time To Die and Spiderman: No Way Home. So as we enter the new year, there’s a lot to get

More than a decade after their release, Micro Four Thirds cameras are still a perfect tool for filmmakers and photographers who look for quality, portability and versatility in their kit. So let’s look at a system that has changed the market and the indie filmmaking world since it app

When you want to get close to a subject and record lots of its detail, you will need a macro lens. Macro lenses come in a wide range of focal lengths, so they can be used in many different circumstances. But they can be a little quirky until you are accustomed to working with them. So we’ve

It’s that time again. With a new year comes the promise of new camera releases! After almost 2 years of pandemic, the market has shifted considerably. Variable factors include a chip production shortage that’s hit manufacturers hard, a booming creator economy and plenty of cash

Introduction to vlog lighting Lighting can make or break a video, and if you’re a vlogger trying to build up a following, the key thing is to keep it professional-looking and consistent. You might think that you have to spend a small fortune on your vlog lighting setup, but the truth is tha

When designing a lighting setup for a romantic scene, there are particular elements to it that you might think of as being a given. First, of course, the lights should be warm. And an overall pink/red/orange tone to the scene will help. The shadows should be soft. And you definitely will wa

Have you ever been in a situation where you’re filming a video, and you just don’t feel happy with it? Sometimes there’s a disconnect between what you’ve envisioned in your head and what you see on the small camera LCD. We’ve all been there at some point. So, h

Today, if you are a photographer, it’s almost impossible to imagine not having autofocus in your camera. Unless you are a manual vintage lens purist, autofocus has become inherent to photography. Even filmmakers and videographers, more reluctant about using autofocus years ago, have e

As a rule, each Super Bowl is measured in 3 categories: The game (obviously) Entertainment – the half time show The ads (our main event) In this article, we’ll try and rate how Super Bowl LVI faired in all 3 aspects and look at the best notable commercials aired during The Big

While watching Kenneth Branagh’s recent Oscar-nodded, autobiographical film Belfast, I became aware of an interesting mirroring between my own life and the life of Buddy, who plays a young Branagh. Buddy spent the first 9 years of his life in Belfast until the conflict in Northern Ire

The Steadicam is a tool that allows filmmakers to move freely with the camera and create dynamic shots without undesired movements. And Steadicam operators need to train their physical and technical skills, and a good knowledge of film grammar is essential. A bit of history Movies have thei

LED lighting is becoming increasingly popular for vloggers and YouTubers, content creators and filmmakers. But what is it about these continuous lights that make them so appealing? Let’s take a look. What is LED lighting? LED stands for light-emitting diode. For the diode to emit light, an