AI Video Script Generator: Create Engaging Scripts Fast | Animoto

By now, the importance of creating video content is clear. But content creation of all kinds can seem like a huge time investment, especially when creating videos at scale. If you’re struggling to come up with what to say in your videos, you’re not alone, but you’re in the right place!

In this blog, we’ll explore the possibilities of AI for video scripting. We’ll break down the best practices for scripting a multitude of videos using Animoto's AI video maker and show you the easy way to go from idea to script to finished video in minutes.

Discover all the ways marketers are using AI for video marketing here!

Best AI script generators of 2026

Generating video scripts is one of the infinite capabilities of AI script generators. The first step is choosing the one you want to work with.

Here are some popular AI writing generators, both with free and paid plans.

• Animoto: Animoto's AI video maker can script a video in seconds. Unlike other AI script generators, this one is integrated with a video tool. All you have to do is select your video type, add any must-have details, upload some media, and you have a video complete with a script, animations, dynamic layouts, music, and more.
• ChatGPT: Perhaps the most well-known and debatably the most powerful AI writing generator, ChatGPT is a free tool that anyone can use. There is no shortage of prompts, even down to the finest details, that you can come up with. With a bit of direction, you can get ChatGPT to generate an amazing script in minutes.
• Tailwind: Tailwind is an all-in-one social and email marketing tool that recently introduced a new feature called Ghostwriter. With Ghostwriter, you can specify exactly what kind of copy you want to write from Linkedin posts to blog articles. The “Short Video Script for Problem/Solution” option is perfect for generating compelling video scripts from two simple prompts.

How to create video scripts 10x faster with Animoto's AI script generator

Creating professional videos fast is easy thanks to AI and Animoto. Here's how:

Step 1: Sign up & launch

It's very easy! First things first, sign up for a free Animoto account.

Sign up free

Then, open Animoto's AI text-to-video maker by clicking on the "Create a video" button and selecting "Create with AI".

Step 2: Choose your video type

Next, choose what kind of video you're creating. This helps the script generator understand the structure, tone, and goals for your video. Your options are as follows:

• Celebration
• Promos & Ads
• Explainer
• Company Overview
• Demonstration
• Event Recap
• Training
• Announcement
• Travel
• Real Estate
• Other

Step 3: Add key details

Then enter any additional information you have about your business and the subject of your video. Keep reading for best practices on what information to include, but the TLDR is this - the more detail you can provide, the better.

Step 4: Select a format

Choose the right aspect ratio:

• Square: For ads, LinkedIn videos, Facebook posts, etc.
• Landscape: For landing pages, YouTube, etc.
• Vertical: For Reels, TikTok, etc.

Step 5: Upload media (optional)

If you already know what visuals you'd like to include in your video, you can upload them now. The AI tool will automatically include them alongside your script, getting you one giant leap closer to a finished video.

Click generate script and wait for a moment while the AI maker does its thing.

Step 6: Edit as you please

Take a moment to review your script. You can edit it at this stage, or import it to Animoto's video editor to make more extensive changes.

Once in the editor, you can change as much or as little as you'd like, including the:

• Script
• Layout
• Font
• Media
• Colors
• Pacing
• Music
• And more

Congratulations! You just saved yourself a whole bunch of time and energy developing a script for your video.

For a full guide to creating a video with Animoto, check out our Education Center tutorial.

Tips for using LLMs to make scripts

Animoto’s AI script generator is designed for quick and efficient video creation. However, if you prefer to use a dedicated writing tool instead, we’ve got you covered there, too!

With AI writers, the power lies in the prompt. Weak or vague prompts often lead to underwhelming scripts. But if you provide the tool with the right context, it will write a script that has everything you’re looking for. Think of it as a video producer. What essential information would you give them before they begin? What would an agency need to know about your company, product, or service to create a great video script? Script generators need to know this too!

But before we tell you our prompting best practices, why don’t we ask ChatGPT what it needs?

What should you include in your prompt?

When prompting an AI writing generator, think of it as a creative brief. List the specifics you need to include in your video down to the length, call to action, and more. Here are things we recommend including in your prompts:

• Video length (30-second ad, up to 3 minutes, etc.)
• The goal of your video (webinar signups, sales, brand awareness, education on X topic, etc.)
• Call to action (Shop Now, Visit our Website www.yourcompany.com, Sign Up, etc.)
• Your audience (millennials, women aged 40 and up, Florida homeowners, etc.)
• Your product description or unique value proposition
• Details of your sale (30% off until April 23, Buy One Get One on all body products, etc.)
• Your company name
• Who the writer should emulate (a salesperson, a gen Z influencer, etc.)

Rather than starting from scratch, you can also feed AI script generators long-form content like video or podcast transcripts, blogs, and emails. This helps the writer to understand the ins and outs of your product or topic. It also captures and other details that are harder to define, like your brand tone and personality.

The beauty of AI writing generators is that you can revise the outcome infinitely with no extra costs or hurt feelings. In addition to editing the scripts yourself, you can always tell it to refine the script it just gave you. Tell it to rewrite its last script more concisely, remove certain parts, write from a different perspective, emphasize certain aspects, and more. Get creative with it! There are no hurt feelings or extra costs.

Examples of scripts turned into videos

We used ChatGPT to generate two different kinds of scripts. Then, we took both scripts and turned them into two different kinds of videos using Animoto. We’ll show you how you can do the same later!

The first script is for a short promotional video. The script was input into Animoto as text and then made into a video for Instagram. You can create a similar video using the New Product Intro template in Animoto or any of our free promotional video templates.

Now here's the promotional video we made in Animoto using the AI-generated script.

For this next video, we told ChatGPT to write an explainer video script. You can create these kinds of videos for your website, YouTube channel, or sales presentation.

Since these scripts are information-dense, we decided to read some of them aloud and reinforce them with text. This was made with the Simple Product Explainer template in Animoto.

Quick tip: Be detailed

The more information you provide, the more tailored to you the script will be. Don't worry about writing in complete sentences - just provide the details that we'll use to write your script.

Details to include

1. The name of your business
2. The name of the products, services, or events you're promoting
3. Your target audience
4. Any unique details, messaging, or selling points that you want to be present in your video

Video prompt examples

Here are a few examples of prompts to get your started:

Don't love your script? Try again!

If the first script doesn't meet your expectations, tweak the inputs and generate another script. Each script is unique, and trying again with slight variations can yield fantastic results.

Turn your scripts into videos with Animoto

Ready to get started? Whether your script is ready to come to life or you're still working out the details, anyone can experiment and start creating with Animoto! Sign up for free to make video creation easy from start to finish.

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AI script generator FAQs