Camera robots are what you see in movies and think it's computer generated. These robots link up to the camera you're working on, focus your lens during the movement, and make for great videos. Marques Brownlee from MKBHD shows us the capabilities.
Imagine controlling the motion of the camera by using an Xbox controller. Well, this is what they've done. The footage it captures looks almost as if it's generated by a 3D graphics application like Autodesk Maya or Flame. It's called Motorized Precision for a reason.
I've always thought Apple's product videos were made using CGI, but looking at this robot's capabilities, I wouldn't be surprised if they have a couple of these in studio. If you're a vlogger or someone that makes videos for a living, I can imagine it must add production value and great looking videos within a couple of takes without the need for a lot of additional equipment to set up, or team to put together and instruct.
Obviously this robot will mainly remain in the studio, but if it were surrounded with a green screen, keying in a setting isn't that hard to do either. One thing is for sure, this robot will certainly open up the world for product video production and it's perfect for Marques Brownlee's tech reviews he does on YouTube.