If you’ve noticed a dip in site visits, you’re not alone. AI search engines are reshaping how visitors discover and interact with websites. Our Wix State of Websites report—drawn from 310 million users—uncovers the real impact of LLMs on traffic and how you can turn this shift into revenue growth.
AI Search is Changing the Traffic Landscape
AI isn’t just a new way to build sites; it’s a new way to find them. The numbers are clearer than many think, and the outlook is more optimistic than recent LinkedIn headlines suggest.
Traffic Sources Are Diversifying
“Search” no longer means only Google. AI platforms now record over 8 billion visits per month (SimilarWeb). In March 2026 alone, Wix sites received nearly 700,000 AI hits, driving 2.2 million sessions—a 35% rise from November.
Although LLM traffic is still under 1% of all visits, it quadrupled from 2024 to 2025. The market is also fragmenting: ChatGPT accounts for 69% of AI traffic, while Gemini traffic jumped 4.7× and Claude 7× in just four months.
Traditional Search Is Alive and Well
Search still delivers 42% of traffic, with direct visits at 40% and social at 13%. The mix varies by industry: healthcare sites see 53.8% of traffic from search; consumer stores, events, blogs, and portfolios lean toward social at 18%; and professionals like consultants and lawyers enjoy double the average LLM traffic.
Blog Content Still Drives Authority
Sites that publish regular blogs outperform others by 5× in eCommerce sales and bookings. Having 50+ blog posts can increase monthly sessions by 7×, largely through organic search. Consistent, high‑quality content signals expertise to both users and LLMs.
Online Reviews Build Trust
Modern search engines factor reviews into rankings. Sites with 50+ reviews see 40× more median revenue and 24× more traffic than those with fewer reviews. Add reviews to your Wix site and shape the narrative.
Structured Data Makes Your Site Machine‑Friendly
As LLMs and AI agents become primary discovery tools, your site must speak the same language. Protocols like NLWeb convert sites into conversational interfaces that AI agents can query directly.
eCommerce sites that implement LLMs.txt earn 2× more revenue and 4× more traffic. Those that pass Google’s rich‑results inspection with structured data markup see 2× revenue and 9× traffic gains.
In short: add a simple, well‑structured file to your website, and you’ll position your business for the next generation of web traffic.