1. Set Expectations Early and Communicate Clearly:
* Before the Shoot: Send a "What to Wear" guide or email *before* the photoshoot. This gives them ample time to plan and avoids last-minute stress.
* Clarity is Key: Be specific. Avoid vague terms like "nice" or "casual." Instead, provide examples and describe the feeling you're aiming for.
* Consider a Pre-Shoot Consultation: A quick phone call or video chat can be invaluable. You can get a sense of their style and answer questions directly.
2. Understanding Your Vision & Providing Guidelines:
* The Style and Mood: First and foremost, *you* need to know the overall aesthetic of the shoot. Are you going for:
* Classic & Timeless: Think formal wear, neutral colors, and simple lines.
* Relaxed & Casual: Jeans, t-shirts, sweaters, and comfortable footwear.
* Bohemian & Artistic: Flowing fabrics, natural textures, earth tones, and unique accessories.
* Modern & Minimalist: Clean lines, solid colors, and a focus on simplicity.
* Professional & Corporate: Business attire, tailored suits, and appropriate accessories.
* Matching the Location/Background: Consider the environment where you'll be shooting.
* Outdoor/Natural: Earth tones, muted colors, and fabrics that move well in the wind often work well. Avoid colors that clash with the surrounding greenery.
* Studio/Indoor: More freedom to choose colors and patterns, but consider the backdrop. Neutral backdrops allow the subject to pop, while colored backdrops require more careful coordination.
* Incorporate Brand Colors/Personal Style (if applicable): If it's for a brand or personal branding, align clothing with their brand colors. For personal portraits, encourage them to express their authentic selves.
3. Specific Clothing Recommendations (General):
* Color Palette:
* Complementary Colors: Colors that sit opposite each other on the color wheel (e.g., blue and orange, red and green) can create a visually interesting look. Use sparingly.
* Analogous Colors: Colors that are next to each other on the color wheel (e.g., blue, blue-green, green) create a harmonious and calming effect.
* Neutrals: Black, white, gray, beige, and navy are always safe and versatile. They provide a clean and timeless look.
* Avoid: Neon colors, overly bright/saturated colors (unless specifically for a vibrant look), and colors that wash out their skin tone.
* Fit:
* Well-Fitting Clothing: Garments should fit comfortably and flatter their figure. Avoid clothing that is too tight or too baggy.
* Movement: Choose clothing that allows for natural movement.
* Fabric & Texture:
* Consider Wrinkles: Avoid fabrics that wrinkle easily (linen, etc.) unless that's part of the desired look. Suggest steaming or ironing clothes beforehand.
* Texture: Adding texture (e.g., cable knit sweaters, corduroy) can add visual interest to the image.
* Patterns:
* Small Patterns: Can work, but avoid anything too busy or distracting.
* Large Patterns: Can be bold and stylish, but use with caution and ensure they don't overwhelm the subject.
* Stripes: Thin, vertical stripes can be slimming. Avoid horizontal stripes, especially for wider areas. Also avoid moiré patterns (think shimmery, repeating lines) as these can cause issues in digital photos.
* Logos: Generally avoid large or distracting logos. They can be distracting and date the photo.
* Necklines:
* V-Necks: Elongate the neck and can be flattering.
* Scoop Necks: Soft and feminine.
* Crew Necks: A classic and versatile choice.
* Avoid: Necklines that are too low-cut or revealing, unless appropriate for the context.
* Accessories:
* Keep it Simple: Less is often more. Avoid over-accessorizing.
* Statement Pieces: A single statement necklace, earrings, or scarf can add personality.
* Consider Props: Hats, glasses, scarves, and other props can add character.
* Shoes:
* Comfort is Key: Choose shoes that are comfortable to stand and walk in.
* Consider the Location: Heels might not be practical for an outdoor shoot.
* Cleanliness: Make sure shoes are clean and in good condition.
4. Specific Clothing Recommendations (By Subject):
* Individuals: Encourage them to choose clothing that reflects their personality and style. Suggest bringing multiple outfits for variety.
* Couples: Coordinate outfits without being overly matchy-matchy. Choose complementary colors and similar styles.
* Families: Choose a color palette and have each family member wear clothing that fits within that palette. Avoid everyone wearing the exact same outfit.
* Children: Choose comfortable and practical clothing that allows them to move freely. Avoid clothing with distracting logos or characters.
* Groups: Similar to families, coordinate colors and styles to create a cohesive look.
5. Addressing Common Concerns:
* "I don't know what to wear!"
* Offer to help them shop or provide links to online stores.
* Suggest looking at Pinterest boards or magazines for inspiration.
* Encourage them to bring a variety of options and you can help them choose on the day.
* "I don't have anything that fits your description."
* Work with what they have. Focus on flattering their figure and choosing the best colors.
* Suggest borrowing clothes from friends or family.
* Consider renting clothing.
* "I'm self-conscious about my weight/body shape."
* Choose clothing that flatters their figure and makes them feel comfortable.
* Avoid clothing that is too tight or revealing.
* Use posing techniques to minimize problem areas.
6. The "What to Wear" Guide Template (Example):
Here's a basic template you can adapt:
Subject: [Your Name/Business Name] - Photo Shoot Clothing Guide
"Hi [Subject Name]! I'm so excited for our upcoming photoshoot. To help you prepare, here are some guidelines for clothing choices. Remember, the goal is to create images that are authentic, flattering, and reflect your style."
Overall Style: (Describe the desired style and mood, e.g., "Relaxed, natural, and authentic. We'll be shooting outdoors in a park.")
Color Palette: (Suggest specific colors and tones, e.g., "Think earth tones like greens, browns, creams, and muted blues. Avoid neon colors.")
Do's:
* "Choose clothing that fits well and makes you feel confident."
* "Consider the location and weather (layers are a good idea)."
* "Bring a variety of options (at least 2-3 outfits)."
* "Pay attention to details (make sure clothes are clean, ironed, and free of stains)."
* "Consider accessories that reflect your personality (scarves, hats, jewelry)."
* "Try your outfits on before the shoot to ensure they are comfortable and flattering."
Don'ts:
* "Avoid clothing with large logos or distracting patterns."
* "Don't wear anything that is too tight or revealing."
* "Avoid wearing colors that clash with your skin tone."
* "Don't forget to bring comfortable shoes."
* "Don't be afraid to ask for my opinion!"
Examples: (Include links to images or descriptions of specific outfits that would work well.)
Considerations based on *type* of shoot (adjust/remove if not needed):
* Family Shoots: "Coordinate colors but don't match exactly. Think of a color palette and have everyone choose clothing within that palette."
* Headshots: "Choose professional attire that reflects your industry. A well-fitting blazer or suit jacket is always a good choice."
* Couples Shoots: "Choose complementary colors and similar styles. Coordinate but don't match exactly. Avoid wearing the exact same color."
Final Thoughts:
"The most important thing is that you feel comfortable and confident in what you're wearing. If you have any questions or concerns, please don't hesitate to ask! I'm here to help you create beautiful images that you'll cherish for years to come."
7. During the Shoot:
* Be Open to Suggestions: Be flexible and willing to adjust your vision if necessary.
* Offer On-the-Spot Advice: If something isn't working, don't be afraid to speak up. Politely suggest adjustments.
* Focus on the Positive: Even if their clothing isn't ideal, focus on creating a positive and encouraging atmosphere.
By following these guidelines, you can help your subjects choose clothing that will complement their personality and create stunning portraits. Remember to be clear, specific, and supportive throughout the process.