1. Communicate Expectations Early and Clearly:
* Before the Shoot (Ideally at Booking): Provide a "Style Guide" or a detailed email covering clothing suggestions. This sets expectations upfront and gives them time to plan.
* Reinforce During Consultation: Discuss clothing options specifically during any pre-shoot consultation (phone, in-person, or video call). This is a great time to answer questions and see what ideas they have.
2. Key Elements to Cover in Your Style Guide/Communication:
* Overall Style/Aesthetic:
* Match the Shoot's Purpose: "For professional headshots, we want a polished and confident look." "For family portraits, we're aiming for a timeless and connected feel." "For a maternity shoot, think comfortable, flowing, and flattering."
* Your Brand/Style: "My photography style is bright and airy, so lighter colors work best." "I prefer a more rustic and natural look, so earth tones and textures are great."
* Color Palette:
* Complement the Background: "If we're shooting outdoors in a green field, avoid green clothing so you don't blend in." "For a studio with a white backdrop, avoid white tops."
* Coordinate (Not Match): Avoid everyone wearing the exact same color. Instead, suggest a color palette (e.g., blues and greys, earth tones, pastels). Provide examples of color schemes.
* Consider Skin Tones: Certain colors flatter different skin tones. General guidelines:
* Fair Skin: Jewel tones (emerald, ruby, sapphire), pastels, some darker colors. Avoid bright oranges and yellows.
* Medium Skin: Most colors work well!
* Dark Skin: Rich, vibrant colors, bright white, and even jewel tones look fantastic. Avoid muted browns and blacks.
* Avoid Neons: Neons can reflect odd colors onto skin.
* Fit and Comfort:
* Well-Fitting Clothes: Garments should fit properly and be comfortable to move in. Avoid clothing that is too tight or too baggy.
* Comfort is Key: If they're uncomfortable, it will show in their expressions.
* Patterns and Textures:
* Keep Patterns Minimal: Busy patterns can be distracting. Small, subtle patterns can work.
* Texture Adds Interest: Sweaters, corduroy, lace, and linen can add depth and visual appeal.
* Necklines:
* Flattering Necklines: V-necks tend to be universally flattering, elongating the neck. Scoop necks are also good.
* Avoid Distracting Necklines: Turtle necks can shorten the neck.
* Sleeves:
* Consider Arm Shape: Longer sleeves can be flattering for those who are self-conscious about their arms. 3/4 sleeves are also a good option.
* Sleeveless Can Work: If arms are toned, sleeveless or tank tops can be great, especially for casual shoots.
* Shoes and Accessories:
* Shoes Matter! Make sure shoes are clean and in good condition. Consider the overall style of the shoot.
* Simple Jewelry: Avoid overly large or distracting jewelry. Classic and understated pieces are usually best.
* Hats and Scarves: Can add interest but ensure they don't overshadow the subject's face.
* Avoid:
* Logos and Graphics: These are distracting and often date the photos quickly.
* Wrinkled Clothing: Emphasize the importance of ironing or steaming clothes beforehand.
* Clothing That is Out of Character: The clothing should reflect the subject's personality and lifestyle.
3. Specific Examples and Visual Aids:
* Provide Links to Pinterest Boards or Style Guides: Create boards with visual examples of clothing choices that align with your style and the shoot's aesthetic.
* Show Examples of What *Not* to Wear: Illustrate what you're trying to avoid (e.g., clothing that is too busy, unflattering cuts).
* Suggest Specific Outfits (If Appropriate): If you have a very clear vision, you can suggest specific outfits or pieces of clothing.
4. Offer Encouragement and Flexibility:
* Reinforce That It's a Collaboration: Let them know you value their input and want them to feel comfortable and confident.
* Encourage Options: Suggest bringing a few different outfit options to the shoot so you can choose together.
* Be Prepared to Adjust: Be willing to make suggestions and adjustments on the day of the shoot if something isn't working.
5. During the Shoot:
* Assess Clothing on Camera: Look at the clothing through your lens to see how it translates on camera.
* Offer Gentle Guidance: If something isn't working, offer gentle and constructive feedback. For example, "That pattern is catching the light in a distracting way. Do you have a solid-colored alternative?"
* Prioritize Comfort and Confidence: Ultimately, the most important thing is that your subjects feel comfortable and confident in what they're wearing.
Example Email/Style Guide Snippet:
Subject: Your Upcoming Portrait Session - Clothing Suggestions
Hi [Subject Name],
I'm so excited for your portrait session on [Date]! To help you prepare, here are some clothing suggestions to ensure you look and feel your best in the photos.
Overall Style: We're aiming for a [Elegant/Casual/Professional - Specify] look that is timeless and reflects your personality.
Color Palette: I recommend sticking to a palette of [Example: soft blues, creams, and greys]. These colors photograph beautifully and will complement the [Location description - e.g., natural light setting].
What to Wear:
* Tops: Solid-colored tops are generally best. V-necks or scoop necks are flattering. Avoid shirts with large logos or distracting patterns. A comfortable blouse or sweater would work well.
* Bottoms: Dark-wash jeans, khaki pants, or a simple skirt are good options.
* Shoes: Choose shoes that are clean and comfortable. Heels can elongate the legs, but make sure you can walk in them!
* Accessories: Keep jewelry simple and understated. A scarf or hat can add interest, but avoid anything too distracting.
Please Bring: It's always a good idea to bring 2-3 different outfit options so we can choose what looks best on camera.
Important Reminders:
* Make sure your clothes are clean, ironed, and fit well.
* Avoid wearing anything that is uncomfortable or makes you feel self-conscious.
* Consider the location and weather when choosing your outfit.
[Link to Pinterest board or Style Guide PDF]
Please let me know if you have any questions!
Best,
[Your Name]
In summary: Clear communication, specific examples, a focus on comfort and confidence, and a collaborative approach are key to helping your subjects choose the perfect clothing for their portrait session. By guiding them effectively, you'll create portraits that are both beautiful and authentic.