Clothing for Portraits: How to Tell Your Subjects What to Wear
Choosing the right clothing can drastically impact the quality of a portrait. It's crucial to guide your subjects effectively without being overly prescriptive. Here's a breakdown of how to tell your subjects what to wear, focusing on communication, collaboration, and achieving the desired aesthetic:
1. Pre-Shoot Communication is Key:
* Send a Style Guide/Tips Document: This is the most effective method. It allows subjects to understand your vision and plan accordingly. Include:
* Overall Tone & Aesthetic: Describe the mood you're aiming for (e.g., professional, relaxed, artistic, vibrant, moody). Use inspiring images as examples.
* Color Palette: Suggest a specific color palette that complements the background, lighting, and the overall feeling of the shoot.
* What to Avoid: List specific items to avoid (e.g., busy patterns, logos, distracting accessories).
* Fit & Comfort: Emphasize the importance of well-fitting clothes that allow for movement and comfort.
* Multiple Outfits: Suggest bringing 2-3 outfit options for variety.
* Undergarments: Remind them to wear appropriate undergarments.
* Accessories: Offer guidance on jewelry, belts, scarves, etc.
* Footwear: Consider whether shoes will be visible and provide suggestions.
* Specific Considerations: Tailor the guide to the specific type of portrait (e.g., headshots, family photos, lifestyle).
* Consultation (Phone/Video): A quick chat allows you to discuss their personal style, the purpose of the portraits, and answer any questions they might have. This fosters collaboration and trust.
2. General Guidelines (Adaptable to the Specific Shoot):
* Choose Solids or Subtle Patterns: Solids are generally best as they don't distract from the face. If patterns are desired, opt for subtle and small ones.
* Avoid Busy Patterns, Logos, and Graphic Tees: These can be distracting and date the photos.
* Consider the Background: Choose clothing that complements the background. Avoid blending in completely or clashing horribly.
* Think About the Purpose of the Portrait: Is it for a professional headshot, a family portrait, a personal branding shoot, or something else? The clothing should reflect the purpose.
* Coordinate, Don't Match: For group portraits, aim for a cohesive look without everyone wearing the exact same outfit. Choose a color palette and have everyone wear different shades and textures within that palette.
* Flattering Fit is Crucial: Clothes that are too tight or too baggy can be unflattering. Emphasize the importance of a good fit.
* Accessorize Thoughtfully: Accessories can add personality and interest, but avoid anything too flashy or distracting.
* Consider Necklines: Different necklines can flatter different face shapes. V-necks tend to be universally flattering.
* Comfort is Key: Encourage subjects to wear clothes they feel comfortable and confident in. This will translate into a more relaxed and natural expression.
* Neutral Colors are Safe and Timeless: Think about shades of gray, navy, black, cream, or earthy tones. These colors work well with most skin tones and backgrounds.
* Don't Be Afraid of Color (Used Strategically): A pop of color can add personality and vibrancy to a portrait. Use color as an accent or choose a color that complements their skin tone.
* Iron and Clean Clothes: Wrinkled or stained clothing will show up in the photos.
3. Wording & Tone:
* Be Clear and Concise: Use simple language that is easy to understand.
* Be Encouraging and Supportive: Frame your suggestions as helpful advice, not demands.
* Offer Options: Instead of saying "Don't wear this," say "Consider these options instead."
* Explain Your Reasoning: Help them understand why you're making certain recommendations. "A solid color will help draw attention to your face," for example.
* Be Flexible and Collaborative: Ultimately, it's their portrait. Be willing to consider their ideas and preferences.
* Avoid Judgmental Language: Never make comments about their weight or body type.
4. Addressing Specific Concerns:
* "I don't know what to wear!" Offer specific suggestions based on their style and body type. Suggest online resources like Pinterest or personal styling services.
* "I only have one outfit." Work with what they have. Suggest accessories or slight alterations that can enhance the outfit.
* "But I really like this shirt with the logo!" Explain why logos can be distracting and suggest alternatives. Offer to take a few shots with the shirt if they are insistent, but make it clear it's not ideal.
5. Examples of Specific Instructions:
* Instead of: "Don't wear stripes!"
* Try: "Solid colors or subtle patterns work best. Avoid busy stripes or large, distracting patterns."
* Instead of: "You can't wear that!"
* Try: "While that outfit is lovely, it might not be the best choice for this particular shoot. Would you be open to exploring a few other options that might better complement the background and lighting?"
* Instead of: "Wear something professional."
* Try: "For a professional headshot, consider a well-fitting blazer or jacket over a blouse or button-down shirt. Neutral colors like navy, gray, or black often work well. Be sure your clothes are clean and wrinkle-free."
6. During the Shoot:
* Be Prepared to Offer Feedback: As you're shooting, offer gentle feedback on their clothing. If something isn't working, don't be afraid to suggest a quick change.
* Adjust Lighting to Suit the Clothing: Use your lighting to complement their outfit and skin tone.
* Focus on Making Them Feel Comfortable and Confident: The most important thing is to create a relaxed and enjoyable atmosphere.
In summary, guiding your subjects on clothing choices is about open communication, providing helpful guidance, and fostering a collaborative environment. By sending a detailed style guide, having a consultation, and offering constructive feedback, you can ensure that your subjects look and feel their best, resulting in stunning portraits that everyone will love.