I. Key Principles to Communicate
Before diving into specifics, these are the underlying principles you want to convey:
* The Focus is on the Face: Clothing should *complement* the subject, not distract from their face and expression.
* Timelessness: Aim for clothing that won't look dated in a few years. Avoid super trendy, fast-fashion items unless that's specifically the aesthetic you're going for.
* Fit is Crucial: Well-fitting clothes photograph better than anything too baggy or too tight.
* Comfort and Confidence: The subject needs to feel comfortable and confident in what they're wearing. If they're self-conscious about their outfit, it will show in their expressions.
* Consistency (if multiple people): For group portraits (families, couples), coordinated clothing is essential. This doesn't mean matching exactly, but rather a consistent color palette and style.
* Your Style Matters: You need to be clear about YOUR style in the pre-shoot consultation, so they choose items that fit the overal look of the shoot.
* Open communication make sure they know they can reach out with questions.
II. The Communication Process
1. Pre-Shoot Consultation (Essential):
* In-Person or Video Call (Ideal): This allows you to build rapport, see their style, and discuss their vision.
* Questionnaire (Good Alternative): A detailed questionnaire can gather information about their personality, style preferences, and the purpose of the portraits.
* Email/Phone (Minimum): Even a quick email or phone call is better than nothing.
2. During the Consultation:
* Explain Your Style: Show examples of your work and explain what clothing styles tend to photograph well in your style. "I tend to favor neutral colors and simple patterns because they keep the focus on the person's face."
* Discuss the Purpose of the Portraits: Are these for professional headshots, family memories, a personal project, or dating profiles? The purpose will influence the appropriate attire.
* Location and Background: Describe the location or background you plan to use. This will help them choose colors and styles that complement the setting. "We'll be shooting outdoors in a park with lots of greenery, so warmer colors like burgundy, mustard yellow, or olive green would look beautiful."
* Color Palette: Suggest a color palette. Provide a few options that work well together and are suitable for the location.
* Example Palettes:
* Neutrals: Cream, beige, gray, white, black, tan, brown.
* Earthy Tones: Olive green, rust, burgundy, mustard yellow, deep blues.
* Soft Pastels: Light blue, lavender, blush pink, mint green.
* Show Examples (Crucial): Find photos online (Pinterest is your friend!) that illustrate the kinds of outfits you're recommending. This helps them visualize what you're looking for.
* Ask to See Options: Encourage them to send you photos of a few outfits they're considering *before* the shoot. This allows you to provide feedback and avoid wardrobe disasters on the day of.
* Address Concerns: Be prepared to answer questions about body image, specific clothing requests, or any other concerns they may have. Be tactful and reassuring.
* Be specific: Don't be afraid to say "I love how textures look on camera like lace or knitwear".
* Set clear expectations on how many outfits they can bring.
3. Follow-Up Communication:
* Send a Detailed Guide: A written guide summarizing the key points discussed during the consultation is extremely helpful. Include:
* Color palette suggestions with visual examples.
* Examples of clothing styles to avoid.
* Tips for fit and comfort.
* Accessory recommendations (or warnings).
* Links to helpful articles or blog posts.
* Reminders: Send a friendly reminder a few days before the shoot.
III. Specific Clothing Recommendations
Here's a breakdown of specific clothing items and tips, categorized for clarity:
* Tops:
* Solid Colors: Generally, solid colors photograph best. Avoid shirts with large logos or distracting patterns.
* Classic Styles: Crewnecks, V-necks, button-down shirts (for men), blouses, simple sweaters.
* Sleeves: Long sleeves or 3/4 sleeves are often more flattering than sleeveless tops. If sleeveless is a must, make sure the shoulders are well-defined.
* Texture: Textures like knits, lace, and corduroy can add visual interest.
* Bottoms:
* Well-Fitting Jeans/Pants: Dark wash jeans, chinos, dress pants. Avoid overly distressed or ripped jeans unless that's part of the desired aesthetic.
* Skirts/Dresses: A-line skirts and dresses are universally flattering. Avoid skirts that are too short or too tight.
* Length: Longer skirts or dresses generally provide more movement options.
* Outerwear:
* Jackets/Coats: Consider the season and location. A well-fitting jacket or coat can add a stylish layer.
* Cardigans/Sweaters: Cozy and versatile.
* Shoes:
* Clean and Well-Maintained: Shoes should be clean and in good condition.
* Classic Styles: Boots, loafers, simple heels, dress shoes.
* Comfort: If walking is involved, comfort is key.
* Avoid Distractions: Steer them away from extremely trendy footwear.
* Accessories:
* Keep it Minimal: Accessories should enhance the outfit, not overpower it.
* Jewelry: Simple necklaces, earrings, bracelets. Avoid large, statement pieces that will distract.
* Scarves: Can add a pop of color or texture.
* Hats: Can be stylish, but be mindful of shadows on the face.
* Belts: Can help define the waist.
* Colors to Recommend (General Guidelines):
* Neutrals: Versatile and timeless.
* Earthy Tones: Work well in outdoor settings.
* Jewel Tones: Rich and flattering on many skin tones. (Emerald green, ruby red, sapphire blue, amethyst purple)
* Complementary Colors: Consider the location and background when choosing colors.
* Colors to Avoid (General Guidelines):
* Neons: Can be distracting and difficult to photograph.
* Colors That Match Skin Tone Too Closely: Can make the subject look washed out.
* Very Busy Patterns: Can be distracting and unflattering.
* Specific Advice for Men:
* Well-Fitted Shirts: Pay attention to the fit of the collar and sleeves.
* Grooming: A well-groomed beard or hairstyle is essential.
* Avoid Graphic Tees: Unless it's part of their personal style.
* Consider Layers: A jacket, vest, or sweater can add visual interest.
* Specific Advice for Women:
* Flattering Necklines: V-necks, scoop necks, and boat necks are generally flattering.
* Fit and Flare Silhouettes: Can be very flattering.
* Consider Shapewear: Can help create a smooth silhouette.
* Makeup: Should be natural and enhance their features.
IV. Things to Absolutely Avoid (and How to Say It Nicely)
* Logos and Graphics: "To keep the focus on you, let's avoid any clothing with large logos or distracting graphics."
* Wrinkled Clothing: "Please make sure your clothes are freshly ironed or steamed to avoid any wrinkles in the photos."
* Ill-Fitting Clothing: "The most important thing is that you feel comfortable and confident in your clothes. Make sure everything fits well and doesn't feel too tight or too baggy."
* Trends That Will Date the Photos: "Let's aim for a timeless look that won't look dated in a few years. Avoid anything too trendy or fast-fashion."
* Clashing Colors: "To ensure a cohesive look, let's avoid colors that clash with the background or each other."
* Too Much Skin (Unless Intended): "Keep in mind the purpose of the portraits. For [purpose - professional headshots], we want to convey [desired message]."
V. Important Considerations for Different Types of Portraits:
* Family Portraits:
* Coordinate, Don't Match: Choose a color palette (e.g., blues and grays, creams and browns) and have each family member wear something within that palette.
* Consider the Location: Choose colors that complement the environment.
* Think About the Style of the Home: Will these portraits be displayed in a formal living room or a casual family room? The clothing should reflect that.
* Professional Headshots:
* Dress for the Job You Want: Clothing should be appropriate for the industry and the desired image.
* Classic and Professional: Button-down shirts, blouses, blazers, dresses.
* Avoid Distractions: Keep jewelry and accessories minimal.
* Senior Portraits:
* Showcase Personality: Encourage seniors to wear clothing that reflects their interests and hobbies.
* Variety: Plan for a few different outfits to capture different sides of their personality.
* Couples Portraits:
* Complementary Styles: Couples should dress in a way that complements each other's style.
* Avoid Matching Exactly: Instead, focus on coordinating colors and styles.
VI. Dealing with Difficult Clients
* Stay Calm and Professional: Even if a client is resistant to your suggestions, remain calm and respectful.
* Explain Your Reasoning: Clearly explain why you're making certain recommendations.
* Offer Alternatives: If a client is set on wearing something you don't recommend, try to find a compromise.
* Document Everything: Keep a record of all communication with the client, including emails and phone calls.
* The "Worst Case" Scenario: If you feel that the client's clothing choices are going to completely ruin the portraits, you have a few options:
* Reschedule: If possible, reschedule the shoot and give the client more time to find appropriate clothing.
* Limit the Photos: Focus on close-up shots where the clothing is less prominent.
* Photoshop (As a Last Resort): If all else fails, consider using Photoshop to make minor adjustments to the clothing.
* Be Honest (But Kind): Explain to the client that you're concerned about the outcome and that you want to create portraits they will love.
VII. Final Thoughts
Guiding your subjects on clothing choices is a crucial part of creating successful portraits. By communicating clearly, providing helpful recommendations, and being flexible, you can help your clients choose outfits that will make them look and feel their best. Remember that the ultimate goal is to capture their personality and create portraits that they will cherish for years to come. Good luck!