Snapchat’s parent company Snap, Inc. just announced that you can now create your own Augmented Reality Lenses for SnapChat.
Snap Inc just announced Lens Studio, a new augmented reality tool for creating Snapchat AR characters.
Lens Studio is a free desktop app for Mac and Windows users. It uses a series of guides to help creators and developers build original characters in either 2D or 3D.
After creating a Lens, users will get an original Snapcode to share with friends or customers. The Snapcode will allow users to unlock your Lens for 24 hours.
This tool comes after the highly successful Geofilters campaign, which let users create filters for cities, businesses, events, and more.
Brands will likely be the ones most excited about the new tools, and Engadget has previoulsy said the following:
Snap has already uploaded a series of tutorials to their Lens Studio YouTube channel. You can get started by downloading the Lens Studio app for Windows or Mac and testing out any of the following tutorials.
Make an Animated Object Lens for Snapchat
Make a Look Around Template Lens for Snapchat
Window Template Lens for Snapchat
You can watch all of the tutorials on the Lens Studio YouTube page.