Creating truly effective training videos requires more than a camera and a speaker. The best ones inform, inspire, and entertain, turning complex concepts into memorable lessons.
From animation to live demonstrations, each format offers a unique way to engage learners. Below are 19 standout examples that demonstrate how to make training videos that resonate.
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Let’s dive in!
1. Nikwax
Nikwax’s animated video doesn’t just explain product performance—it teaches viewers how to sell it. By focusing on strategy rather than features, the video adds depth and relevance to the training.
2. Sage Appliances
Longer videos still have a place. Sage Appliances’ 26‑minute kitchen tutorial feels like a half‑hour coffee‑shop chat, making the content approachable while covering essential brewing techniques.
Pros: Lower production costs. Cons: More polished scripts can reduce employee time spent on the topic.
3. BRG
BRG’s lively introduction turns cyber‑threats into mischievous goblins, turning a pre‑event briefing into a memorable, humorous kickoff that keeps participants attentive.
4. Lifesaver
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This immersive CPR and Heimlich Maneuver training places viewers in life‑saving scenarios, reinforcing critical decision‑making skills through real‑time interaction.
5. Webfleet
Webfleet’s video juxtaposes the pitfalls of a disorganized driver against the streamlined success of technology adoption, illustrating tangible benefits of their solutions.
6. University of Colorado
With crisp graphics and upbeat music, the University of Colorado’s employee‑services video transforms a standard PowerPoint deck into an engaging narrative that captures attention.
7. Pagliacci Pizza
This under‑two‑minute close‑up demonstrates dough‑tossing mastery, giving new hires expert guidance that would otherwise be difficult to deliver in person.
8. CitySprint
CitySprint’s upbeat tutorial delivers quick, practical packaging tips, turning mundane instructions into an enjoyable learning experience.
9. Breathing Underwater
Reenacting a real lawsuit, this scripted drama brings the stakes to life, ensuring employees grasp the importance of compliance through relatable storytelling.
10. Iversity
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Iversity combines motion design and animation to demystify complex training methodology, engaging viewers with strong visuals, lively narration, and music.
11. Kenra
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Kenra’s multi‑part series breaks down styling techniques into focused, actionable lessons, allowing stylists to learn at their own pace and compare results.
12. Interview With a Cloud
Using humor, this video personifies a cloud to explain lightning safety, turning dry safety guidelines into an engaging, memorable narrative.
13. Metro Email Service
To visualize email security threats, Metro Email Service anthropomorphizes the system as a delivery guy who humorously mishandles corporate emails, making the risks tangible.
14. Canity
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In less than 90 seconds, Canity tackles customer‑service hot‑spots, offering precise, repeatable techniques for handling upset clients.
15. Western Power Distribution
Beyond employee training, this animation educates customers on preparing for power outages, expanding the reach of training content.
16. Reach Out
Through clear definitions and animated scenarios, this video equips viewers to recognize and address workplace bullying, delivering the message with friendly authority.
17. Burger King
Partnering with Snoop Dogg, Burger King’s hot‑dog training video blends entertainment with instruction, proving that celebrity endorsement can boost engagement.
18. Dunkin’ Donuts
To reinforce brand values, Dunkin’ Donuts presents real employees demonstrating positive attitudes, structured into bite‑sized sections for easy absorption.
19. What Not to Do!
After reviewing top examples, this segment highlights common pitfalls, guiding creators toward more effective training videos.
Still craving more on how to make a good training video?
If you’re hungry to learn even more, pick up our guide: How To Use Video To Train Your Team.