1. Start with Clear Communication (Before the Shoot):
* Send a Welcome Guide or Email: A detailed guide or email well in advance of the shoot is essential. This shows you're organized and helps your clients prepare. Include sections on:
* The Vibe: Clearly describe the style and feeling you're aiming for. Is it casual and relaxed, formal and elegant, playful and energetic, or something else? Use adjectives and even visual examples (mood board).
* Color Palette: Suggest a color palette that works well for your photography style and the location. Mention colors to avoid, too (e.g., neon greens can be tough to photograph).
* Fit and Comfort: Emphasize the importance of clothing that fits well and feels comfortable. Ill-fitting clothes can look awkward in photos.
* Accessories: Mention how accessories can enhance or detract from the overall look.
* Number of Outfits: Specify how many outfit changes are allowed/encouraged.
* Deadline: Give a deadline for sending you outfit ideas or photos.
* Offer a Consultation (Optional): If possible, offer a brief phone call or in-person consultation. This allows you to discuss their personal style, answer questions, and provide personalized recommendations.
2. Key Considerations for Clothing Choices:
* Style of Photography:
* Classic/Timeless: Solid colors, simple silhouettes, and neutral tones often work best. Think classic button-down shirts, simple dresses, and well-fitting pants.
* Lifestyle/Candid: Clothing that reflects their everyday style is ideal. Think jeans and a t-shirt, a comfortable sweater, or a flowy dress.
* Fashion-Forward/Editorial: This allows for more experimentation with bold colors, patterns, and textures. Consider current trends and unique pieces.
* Formal/Professional: Suits, dresses, and blouses are typical choices. Pay attention to fit and tailoring.
* Themed Shoots: Costumes, specific attire based on hobbies or jobs.
* Location and Background:
* Outdoor Locations: Consider the season and environment. In a field of wildflowers, a solid-colored dress might stand out beautifully. Avoid patterns that clash with the background.
* Studio Backdrops: Choose colors and textures that complement the backdrop. Avoid clothing that blends in too much.
* Urban Environments: Clothing can be more edgy and modern. Consider using the architecture as a backdrop.
* Color:
* Solid Colors: Generally, solid colors photograph best. They allow the focus to remain on the subject's face.
* Neutral Tones: Neutrals (gray, beige, cream, black, navy) are always a safe bet and create a timeless look.
* Earth Tones: Earth tones (browns, greens, rust) work well in outdoor settings, especially in the fall.
* Jewel Tones: Jewel tones (emerald green, sapphire blue, ruby red) can add richness and depth, but be mindful of clashing with the background.
* Colors to Avoid (Usually):
* Neon Colors: They can cast unwanted color on the skin.
* Very Bright White: Can be overpowering and blow out details. Off-white or cream is often better.
* Colors Similar to Skin Tone: Can make the subject look washed out.
* Patterns:
* Avoid Small, Busy Patterns: These can create a moiré effect in photos, which is distracting.
* Large, Bold Patterns: Can work well if used sparingly and if they complement the subject's personality and the overall style.
* Consider Textures: Instead of bold patterns, use textures for variety. Think chunky knits, corduroy, or lace.
* Fit and Comfort:
* Well-Fitting Clothes: Clothing should flatter the body shape and fit comfortably. Too tight or too loose can look unflattering.
* Movement: Encourage subjects to move around in their outfits to ensure they can pose comfortably.
* Undergarments: Advise subjects to wear appropriate undergarments that won't show through the clothing.
* Accessories:
* Less is Often More: Accessories can add personality, but too many can be distracting.
* Jewelry: Simple jewelry that complements the outfit is best. Avoid anything too large or flashy.
* Scarves, Hats, Belts: These can add visual interest, but make sure they coordinate with the rest of the outfit.
* Shoes: Choose shoes that are comfortable and stylish. Consider the location and the overall look. Cleanliness is key!
3. Specific Clothing Item Advice:
* Tops:
* Necklines: Consider the subject's neck and shoulders. V-necks can be flattering, while high necklines can shorten the neck.
* Sleeves: Long sleeves or 3/4 sleeves are often more flattering than sleeveless tops.
* Fabrics: Choose fabrics that don't wrinkle easily.
* Bottoms:
* Pants: Well-fitting pants that flatter the body shape are essential. Avoid pants that are too tight or too baggy.
* Skirts: Choose a skirt length that is comfortable and flattering.
* Dresses: Dresses are a great option for portraits. Choose a style that complements the subject's personality and the location.
* Shoes:
* Coordinate: Make sure the shoes go with the overall outfit.
* Comfort: If walking or standing for long periods, comfort is key.
* Cleanliness: Ensure the shoes are clean and in good condition.
4. How to Phrase Your Advice:
* Be Positive and Encouraging: Focus on helping your subjects look their best.
* Use "We" Statements: Frame your advice in terms of "we" achieving a great result together. "We want to make sure..."
* Offer Suggestions, Not Demands: Provide guidance, but allow your subjects to express their personal style.
* Explain the "Why": Don't just say "avoid busy patterns." Explain *why* (e.g., "busy patterns can create a distracting moiré effect").
* Use Visual Examples: Include photos of clothing that you think would work well.
* Example Phrases:
* "For this session, we're aiming for a [style] look. Think [adjective] and [adjective]."
* "I recommend sticking to a color palette of [colors]. These colors photograph beautifully and will complement the location."
* "To avoid any distractions, let's steer clear of very small, busy patterns."
* "It's important that you feel comfortable in your clothes. Choose outfits that fit well and allow you to move freely."
* "Please send me photos of the outfits you're considering. I'm happy to offer feedback."
5. What to do if They Show Up in Something Unsuitable:
* Remain Calm and Professional: Don't panic or make them feel embarrassed.
* Assess the Situation: Is it *completely* unworkable, or can you make adjustments?
* Suggest Alternatives (If Possible): If they brought multiple outfits, suggest they try something else. If you have a "styling emergency kit" (e.g., safety pins, hair ties, lint roller), see if you can fix minor issues.
* Explain Your Concerns: Calmly and politely explain why the outfit might not work well in photos. Focus on how it might impact the final result.
* Compromise: Can you make small changes to the location, posing, or editing to mitigate the issues?
* Reschedule (As a Last Resort): If the outfit is truly unacceptable and you can't find a solution, consider rescheduling the shoot. Be clear about your reasons and offer a fair solution.
Example Email/Guide Snippets:
Subject: Preparing for Your Portrait Session!
Hi [Client Name],
I'm so excited for your portrait session on [Date]! To help you prepare, I've put together this guide with some helpful tips on what to wear.
Our Style: We're aiming for a relaxed and natural vibe. Think comfortable, everyday wear that reflects your personality.
Color Palette: Soft neutrals like creams, grays, and light blues work beautifully, especially outdoors. We'll want to avoid colors like bright orange or fluorescent green which can be distracting on camera.
Fit is Key: Make sure your clothing fits well and allows you to move comfortably. Clothes that are too tight or too baggy can look awkward in photos.
Outfit Ideas: Here are some ideas:
* [Image: Example of a woman in jeans and a sweater]
* [Image: Example of a man in a button-down shirt and chinos]
Please send me photos of your outfit choices by [Date] so I can provide feedback. I can't wait to capture some beautiful memories with you!
Best,
[Your Name]
[Your Website/Contact Info]
By communicating clearly, offering helpful suggestions, and being willing to work with your clients, you can ensure that they choose clothing that enhances their portraits and contributes to a successful and enjoyable photoshoot. Remember to be patient and understanding, and always focus on creating a positive experience for your clients.