I. Pre-Shoot Communication: Setting the Stage
* Send a Welcome/Info Packet: This is a fantastic way to set expectations and provide all the essential details. Include:
* A "What to Wear" Guide: This is the heart of your clothing advice. (More on what to include below.)
* Your Photography Style: Explain your aesthetic (e.g., light and airy, moody, classic, modern). This helps them choose clothing that complements your style.
* Location Details: Mention the location and environment. Is it a rustic barn, a city park, a studio with a specific backdrop, a beach? This influences clothing choices (e.g., avoid stilettos on a grassy field).
* Inspiration/Mood Board (Optional): Show examples of portraits you've taken with clothing choices you loved. This provides a visual reference.
* Contact Information: Make it easy for them to reach out with questions.
* Pre-Shoot Consultation (Phone or In-Person): This is invaluable! It allows you to:
* Discuss Their Vision: Understand what they hope to achieve with the portraits. Are they for professional headshots, family memories, a personal project?
* Address Concerns: Answer any questions they have about clothing or anything else.
* Offer Personalized Advice: Tailor your recommendations based on their skin tone, body type, and personal style.
* Clothing Review (Optional): If you have the time and they are willing, ask them to send you photos of the outfits they're considering. This can prevent major wardrobe mishaps.
II. The "What to Wear" Guide: Key Considerations
This should be a detailed but easy-to-understand document. Here's a breakdown of what to include:
* A. General Guidelines (Applicable to Most Situations):
* Comfort is Key: Encourage them to choose clothes they feel comfortable and confident in. If they're self-conscious, it will show in the photos.
* Fit is Essential: Clothes that fit well flatter the figure best. Avoid anything too tight or too baggy.
* Coordinate, Don't Match: For group portraits, avoid everyone wearing the exact same outfit. Instead, choose a color palette and have everyone wear variations of those colors.
* Timeless vs. Trendy: Consider the longevity of the portraits. Trendy outfits can quickly look dated. Classic styles are often a safer bet.
* Avoid Logos and Graphics: Large logos and distracting graphics draw attention away from the face.
* Iron/Steam Your Clothes: Wrinkles are distracting and difficult to remove in post-processing.
* B. Color Palette Advice:
* Complimentary Colors: Explain how to choose colors that complement each other and the background. Use a color wheel for reference.
* Neutral Tones: Neutrals (e.g., gray, beige, cream, white, navy, black) are often a good choice because they are versatile and won't clash with the background.
* Jewel Tones: Rich colors like emerald green, sapphire blue, ruby red, and amethyst purple can look stunning, especially for indoor portraits.
* Pastels: Soft, muted colors can create a light and airy feel, ideal for outdoor or studio shots with a bright aesthetic.
* Consider Skin Tone: Certain colors flatter different skin tones.
* Warm Skin Tones: Earth tones, warm reds, oranges, yellows, and golds often look great.
* Cool Skin Tones: Blues, greens, purples, and cool grays tend to be flattering.
* Avoid Colors That Match Skin Tone Too Closely: This can make them look washed out.
* C. Specific Clothing Items and Recommendations:
* Tops:
* Necklines: V-necks and scoop necks are generally flattering. Avoid very high necklines or turtlenecks unless they are very intentional.
* Sleeves: Sleeves are often more flattering than sleeveless tops, especially for arms that people are self-conscious about. 3/4 sleeves are a good choice.
* Fabrics: Choose fabrics that drape well and don't wrinkle easily.
* Bottoms:
* Jeans: Dark wash jeans are often a good choice for casual portraits.
* Pants: Choose pants that fit well and are the appropriate length.
* Skirts/Dresses: Consider the length and style. Avoid skirts that are too short. Flowing dresses can be beautiful for outdoor portraits.
* Outerwear:
* Jackets/Sweaters: These can add layers and visual interest to the photos.
* Coats: Choose a coat that complements the outfit underneath.
* D. Accessories:
* Jewelry: Keep jewelry simple and avoid anything too distracting.
* Scarves: Scarves can add color and texture to an outfit.
* Hats: Hats can be stylish, but make sure they don't cast shadows on the face.
* Shoes: Choose shoes that are comfortable and appropriate for the location.
* E. Grooming:
* Hair: Get a haircut a week or two before the shoot. Style hair in a way that feels natural and comfortable.
* Makeup: Keep makeup natural and avoid anything too dramatic. Consider hiring a professional makeup artist.
* Nails: Make sure nails are clean and well-groomed.
* Facial Hair: If applicable, ensure facial hair is neatly trimmed.
III. Tailoring Advice for Specific Situations:
* Family Portraits: Choose a color palette and have each family member wear variations of those colors. Consider the ages and personalities of the children.
* Professional Headshots: Choose clothing that is professional and appropriate for the industry. Consider a blazer or jacket.
* Couples Portraits: Choose outfits that complement each other in terms of color and style.
* Maternity Portraits: Choose clothing that is comfortable and flattering to the pregnant figure. Flowing dresses are often a good choice.
* Senior Portraits: Encourage seniors to express their personality through their clothing choices. Consider a mix of casual and dressy outfits.
IV. Important Considerations:
* Be Respectful: Offer advice in a kind and supportive manner. Avoid being critical or judgmental.
* Be Flexible: Be willing to work with your subjects' preferences and limitations.
* Be Prepared: Have a backup plan in case of wardrobe malfunctions. Consider bringing a small sewing kit, safety pins, and stain remover.
* Remember Your Brand: Your photography style should heavily influence your clothing recommendations. If you specialize in light & airy, make that clear in your guide. If you prefer darker, moodier tones, steer clients that way.
V. Example Snippets for your Guide:
* "Think in Color Stories: Imagine a palette of blues, creams, and grays – everyone can choose their own shade within that range for a harmonious look."
* "Fit is EVERYTHING: If something doesn't fit right, don't wear it. Alterations are worth the investment."
* "Accessorize Smartly: A beautiful scarf or statement necklace can add personality, but avoid anything that distracts from your face."
* "Neutral Shoes are your Friend: Unless your shoes are a key part of your outfit, go for a neutral color that blends in."
In Summary:
Guiding your subjects on clothing choices is an essential part of the portrait photography process. By providing clear, detailed, and personalized advice, you can help them choose outfits that will look great in photos and make them feel confident and comfortable. Remember to communicate effectively, be respectful, and be prepared to offer suggestions and solutions. Good luck!