I. Before the Shoot: Communication is Key
* Initial Contact/Consultation:
* Explain the Purpose: Start by clearly stating the purpose of the portrait. Is it for professional headshots, family memories, a personal project, or something else? This informs the style and therefore the clothing choices.
* Describe Your Style: Provide examples of your previous work or describe the overall aesthetic you're aiming for. (e.g., "I tend to favor a light and airy style," or "My portraits often have a more dramatic, moody feel.") This helps them understand what you're trying to achieve visually.
* Location and Time of Day: Inform them about the location (studio, outdoor park, their home) and the time of day. This has a huge impact on clothing choices (e.g., dark colors absorb more heat in the sun).
* Mood Board/Inspiration (Optional): Consider creating a small mood board with images that represent the desired look and feel of the shoot. This gives them a visual reference.
* Ask About Their Preferences: "Do you have any favorite outfits or colors that you feel confident in?" Incorporate their personal style as much as possible.
* Send a Style Guide: A well-crafted style guide (PDF or a dedicated page on your website) is invaluable. It's a comprehensive resource they can refer back to. (See examples below)
* The Style Guide (Key Elements):
* General Principles:
* Comfort and Confidence: Emphasize that feeling comfortable and confident is paramount. Ill-fitting or uncomfortable clothing will show in their expressions.
* Fit is Crucial: Clothing should fit properly – not too tight, not too loose. Tailoring can make a big difference.
* Clean and Wrinkle-Free: Clothes should be freshly cleaned and wrinkle-free (ironed or steamed).
* Timelessness: Suggest avoiding overly trendy items that might look dated quickly.
* Consider the Background: Think about how the clothing will interact with the background. Avoid outfits that blend in too much or clash.
* Color Palette:
* Complimentary Colors: Suggest colors that complement their skin tone and hair color.
* Neutral Tones: Neutrals (gray, navy, beige, cream, white, black) are often a safe and versatile choice. They don't distract and allow the focus to be on the person's face.
* Solid Colors: Solid colors are generally preferable to busy patterns.
* Accent Colors: Suggest incorporating a pop of color through accessories (scarf, jewelry, etc.) or a single garment.
* Avoid Neons or Very Bright Colors: Unless the photo is meant to be extremely stylistic, these colors can reflect onto the skin and be hard to edit.
* Patterns:
* Avoid Small, Busy Patterns: These can create a moiré effect in photos, which looks distracting.
* Larger, Simpler Patterns: If patterns are desired, opt for larger, simpler ones.
* Consider Texture: Texture can add visual interest without being distracting (e.g., cable knit, corduroy, linen).
* Necklines:
* Flattering Necklines: V-necks and scoop necks tend to be universally flattering as they elongate the neck.
* Avoid High, Tight Necklines: These can make the neck appear shorter and can be uncomfortable.
* Collared Shirts: Collared shirts can create a nice framework around the face, especially for men. Make sure the collar sits properly.
* Sleeves:
* Consider Sleeves: Sleeves can be more flattering than sleeveless tops, especially for the upper arms. 3/4 sleeves are often a good choice.
* Long Sleeves: Long sleeves can be rolled up for a more casual look.
* Accessories:
* Keep it Simple: Avoid overly large or distracting accessories.
* Jewelry: Simple, classic jewelry is often best. Avoid anything too flashy.
* Scarves: Scarves can add a pop of color and texture.
* Hats: Hats can be stylish, but make sure they don't cast shadows on the face.
* Glasses: If the subject wears glasses regularly, they should wear them in the portrait. Offer suggestions for minimizing glare (anti-reflective coating, tilting the head slightly). Alternatively, suggest bringing an empty frame.
* Footwear:
* Consider the Location: Choose footwear appropriate for the location.
* Clean Shoes: Make sure shoes are clean.
* Avoid Distracting Shoes: Avoid overly flashy or distracting shoes.
* Barefoot (if appropriate): If the location and style allow, barefoot can be a comfortable and natural choice.
* Specific Advice (Based on Portrait Type):
* Professional Headshots: Business attire, tailored clothing, conservative colors.
* Family Portraits: Coordinated but not identical outfits. Choose a color palette and have everyone wear variations within that palette. Avoid logos.
* Maternity Portraits: Flowing dresses, comfortable clothing that accentuates the baby bump.
* Senior Portraits: Showcase their personality and style.
* Couple's Portraits: Complimentary outfits that reflect their relationship.
* Examples of Style Guide Language:
* "Think about your personal style and what makes you feel confident. The most important thing is to feel comfortable in what you're wearing."
* "I recommend choosing solid colors or subtle patterns. Avoid anything too busy or distracting."
* "Consider bringing a few different outfits so we can experiment with different looks."
* "When in doubt, less is more. Simple, classic clothing is always a good choice."
* "Please avoid clothing with large logos or branding."
* "Think about the overall mood and style of the shoot when choosing your outfit."
II. During the Shoot: Refinement and Guidance
* Initial Outfit Assessment: When your subject arrives, take a moment to assess their outfit choices.
* Subtle Adjustments: Don't be afraid to suggest subtle adjustments:
* "Could you try unbuttoning the top button of your shirt?"
* "Let's try rolling up your sleeves a bit."
* "Maybe removing the necklace would simplify the look."
* Reassurance: Reassure them that they look great and that you're there to help them look their best.
* Observe in Camera: Check how the clothing looks through the lens. Sometimes what looks good in person doesn't translate well to the camera.
* Movement and Posing: Consider how the clothing will look when they move and pose.
* Multiple Outfits: Encourage them to bring multiple options. This allows for variety and flexibility.
III. Things to Avoid Saying (and Better Alternatives):
* Instead of: "That outfit is terrible."
* Say: "Let's try something else. How about the [another outfit] you brought?" Or, "I'm not sure that outfit is working with the background. Do you have another option?"
* Instead of: "That color makes you look washed out."
* Say: "I think a warmer color would really bring out your complexion. Do you have anything in a warmer tone?"
* Instead of: "That's too busy."
* Say: "For this shoot, we're aiming for a cleaner, more minimalist look. Do you have something with a simpler pattern or a solid color?"
* Instead of: "You can't wear that!"
* Say: "For the style we're going for, I think something a little more [describe the desired style] would be a better fit. What other options do you have?"
IV. Key Takeaways:
* Be Clear and Specific: The more detail you provide upfront, the better.
* Be Helpful and Supportive: Your goal is to help them look and feel their best.
* Be Tactful and Diplomatic: Avoid being overly critical or judgmental.
* Consider the Context: Tailor your advice to the specific type of portrait and the overall aesthetic.
* Empower Your Subjects: Make them feel like they're part of the creative process. When they feel confident and comfortable, it will show in their portraits.
By following these guidelines, you can effectively communicate your vision to your subjects, help them choose the right clothing, and create stunning portraits that everyone will love.