I. Pre-Shoot Communication is Key:
* Information Packet/Welcome Guide: This is your best friend. Include a detailed PDF or webpage outlining clothing suggestions, color palettes, examples, and overall tips. Send this *well in advance* of the shoot.
* Consultation (Phone/Video): Offer a brief consultation to discuss their vision, the location, and any specific concerns about clothing. This allows you to tailor your advice.
* Images for Inspiration: Include example images of past shoots with different clothing styles and color palettes. Let them see what looks good in your style.
* Specific Questions: Ask about the shoot's purpose (e.g., professional headshots, family portraits, senior pictures). What is the final product being used for? Where will the final image hang? This informs clothing choices.
* Offer Assistance (within reason): If they are truly struggling, offer to review photos of potential outfits via text/email.
II. General Guidelines (to include in your welcome guide):
* Flattering Fit is Paramount:
* Avoid clothes that are too tight or too loose. Ill-fitting clothes emphasize imperfections and can be uncomfortable.
* Tailored is best. Clothes that fit well make a huge difference.
* Consider the cut. Think about how different necklines and sleeve lengths affect their body shape.
* Color Palette & Coordination:
* Consider the Location/Background: What colors are already present in the location? You want outfits to complement, not clash.
* Neutral Colors are Often a Safe Bet: Think creams, beiges, grays, navy, and muted tones. These are timeless and versatile.
* Avoid Bold Patterns and Logos: They can be distracting and date the photos. Subtle textures are usually better.
* Coordinate (but don't match exactly): For group portraits, avoid everyone wearing the same color. Instead, suggest a color palette (e.g., shades of blue and gray, earth tones). Different shades and textures add depth.
* Consider Skin Tones: Certain colors flatter different skin tones. Ask them to think about what colors they feel good in.
* Fabric Choice:
* Avoid Wrinkle-Prone Fabrics: Linen and some cottons can wrinkle easily and look sloppy.
* Choose Fabrics that Drape Well: Fabrics that flow and flatter the body are ideal.
* Consider the Season/Weather: Dress appropriately for the temperature and time of year. Sweaters in the summer look silly.
* Accessories:
* Keep it Simple: Accessories should complement the outfit, not overpower it.
* Jewelry: Avoid large, distracting pieces. Simple necklaces, earrings, or bracelets are best.
* Scarves, Hats, Belts: These can add interest and personality, but make sure they coordinate with the overall look.
* Shoes: Make sure shoes are clean and appropriate for the location.
* Grooming & Details:
* Hair: Get a haircut a week or two before the shoot. Style hair in a way that feels natural and comfortable.
* Makeup: Natural makeup is usually best. Avoid anything too heavy or trendy. Consider having your client hire a professional make-up artist.
* Nails: Make sure nails are clean and well-groomed. Neutral nail polish is a good option.
* Ironing/Steaming: Make sure all clothes are wrinkle-free before the shoot.
III. Specific Outfit Ideas Based on Portrait Type:
* Professional Headshots:
* Classic & Timeless: Think solid-colored blouses, button-down shirts, or blazers.
* Consider the Industry: A lawyer might wear a more formal suit than a creative professional.
* Avoid Distracting Necklines: Collared shirts or simple v-necks are often best.
* Jewelry: Keep it minimal.
* Color: Choose colors that compliment the eye color and skin tone.
* Family Portraits:
* Coordinate Colors: Choose a color palette and have each family member wear different shades and textures within that palette.
* Consider the Location: If shooting in a park, earth tones and natural fabrics are a good choice. If shooting on the beach, light and airy fabrics in pastel colors work well.
* Comfort is Key: Choose clothes that are comfortable to move around in, especially for children.
* Avoid Matching Outfits (mostly): While matching exactly was once popular, it often looks dated now. Coordinated, but individual, outfits are much more visually appealing.
* Senior Portraits:
* Showcase Personality: Encourage seniors to wear clothes that reflect their interests and style.
* Variety is Good: Suggest bringing several outfits for different looks.
* Consider their Hobbies/Interests: Include items that represent their passions, such as sports equipment, musical instruments, or art supplies.
* Layering: Layering adds visual interest and allows for quick outfit changes.
* Maternity Portraits:
* Show Off the Baby Bump: Fitted tops or dresses that accentuate the belly are a great choice.
* Flowy Fabrics: Flowing fabrics like chiffon or silk can create a beautiful and ethereal look.
* Consider Comfort: Choose clothes that are comfortable and allow for movement.
* Partner Coordination: Coordinate outfits with the partner to create a cohesive look.
IV. Things to *AVOID* Suggesting:
* Logos and Branding: These are distracting and can feel like forced advertising.
* Trendy or Fad Items: These can quickly date the photos.
* Anything that makes them uncomfortable: If they don't feel good in it, it will show.
* Clothes that don't fit the shoot's style: A formal gown in a casual, outdoor setting will look out of place.
* Clothing that will cause hotspots or moire: Shiny satin, tight patterns, or sparkly/reflective materials can cause issues.
V. Important Considerations for your Communication:
* Be Positive and Encouraging: Frame your suggestions in a helpful and supportive way.
* Emphasize Comfort and Confidence: Tell them that the most important thing is that they feel good in their clothes.
* Reiterate that you're there to help: Let them know they can ask questions and get your feedback.
* Respect their Personal Style: Ultimately, it's their shoot, so respect their choices as long as they are aware of the potential impact on the photos.
* Offer Options: Don't just say "don't wear this." Suggest alternatives. "Instead of a busy pattern, try a solid color with a subtle texture like a knit."
VI. Day-Of Considerations
* Keep a small emergency kit: This kit should include things like safety pins, stain remover wipes, and a lint roller.
* Help with posing: Teach clients how to stand and move to look their best in their outfits.
By providing clear and helpful guidance, you can help your subjects choose the right clothing and create portraits that they will love for years to come. Remember, clear communication and a focus on making your subjects feel comfortable and confident are key to success.