I. Pre-Shoot Communication is Key
* The Consultation (Ideal):
* Ideally, have a phone call, video call, or even an in-person meeting before the shoot. This allows you to:
* Get to know them: Understand their personality, style, and what they want to convey in the portraits.
* Discuss the shoot's purpose: Is it for professional headshots, family portraits, a personal project, dating profiles, etc.? This dictates the tone and style.
* Share your vision: Describe the overall aesthetic you're aiming for (e.g., classic, modern, natural, bold). Show them examples of your work that align with that vision.
* Address their concerns: They might be self-conscious about certain body parts or unsure about what colors suit them.
* Talk about locations and backgrounds: Where will the shoot be? The environment significantly influences clothing choices.
* If No Consultation (Minimum):
* A detailed email or document (PDF) is essential. Include:
* A warm, friendly greeting: Set a positive tone.
* Information about the shoot: Date, time, location, purpose.
* Clear guidelines on clothing (see sections below).
* Inspiration images: Include examples of outfits and color palettes that you like. These are far more effective than just telling them what *not* to wear.
* Contact information: Let them know they can reach out with questions.
* Reiterate the importance of comfort and feeling good: "Wear something that makes you feel confident and comfortable. This will shine through in the photos!"
II. General Guidelines for Clothing Choices
* Focus on Fit:
* Well-fitting clothes are paramount. Too baggy or too tight will be unflattering.
* Tailoring can make a HUGE difference. Encourage subjects to consider getting clothes tailored if they're not quite right.
* Suggest trying on outfits *before* the shoot. Have them move around, sit down, and see how the clothing looks in different poses.
* Color Palette:
* Coordinate, don't match: Unless it's a specific stylistic choice, avoid everyone wearing the exact same color. Instead, aim for complementary colors or a harmonious palette.
* Consider the background:
* Neutral Backgrounds: More freedom with colors. Jewel tones (emerald, sapphire, ruby) often work well. Consider the subject's skin tone and hair color.
* Busy Backgrounds: Simpler clothing in solid colors will help the subject stand out. Avoid busy patterns that clash with the background.
* Outdoor Locations: Earth tones, soft pastels, and muted colors often blend well with nature. Avoid neon colors.
* Avoid overly bright or distracting colors unless you specifically want that look. These can reflect unflatteringly on the skin.
* Think about the overall mood: Darker colors can create a more serious or dramatic feel, while lighter colors evoke a sense of lightness and joy.
* Patterns and Textures:
* Solid colors are generally safer. They minimize distractions and allow the focus to remain on the face.
* If using patterns, choose small, subtle ones. Avoid large, bold patterns that can warp or distort in photos.
* Textures can add interest. Think knits, lace, velvet, or corduroy. However, be mindful of how textures will translate in the final image.
* Necklines:
* V-necks are generally flattering as they elongate the neck.
* Scoop necks can also work well.
* Avoid high, tight necklines that can make the neck look shorter.
* Consider the subject's body type. What necklines generally flatter them?
* Sleeves:
* Long sleeves are often the most flattering, especially for adults. They can help slim the arms and provide a more polished look.
* 3/4 sleeves are another good option.
* Sleeveless or short sleeves can work, but be mindful of the subject's arms. Make sure they feel comfortable and confident.
* Accessories:
* Keep it minimal. Too many accessories can be distracting.
* Jewelry should be simple and elegant. Avoid chunky or overly flashy pieces.
* Consider a scarf, hat, or belt to add a pop of color or texture.
* Ensure accessories complement the outfit and don't compete with the face.
* Shoes:
* Choose shoes that are comfortable and stylish. If the shoes will be visible, make sure they are clean and in good condition.
* Consider the location. Heels might not be practical for an outdoor shoot in a grassy field.
* Neutral-colored shoes are generally a safe bet.
III. Specific Considerations Based on Subject/Group
* Individuals (Headshots):
* Professional: Business attire appropriate for their industry. Consider a blazer or jacket to add structure. Neutral colors are often best, but a pop of color can work well.
* Casual: A simple, well-fitting top in a flattering color. Avoid logos or distracting patterns.
* Couples:
* Coordinate their outfits: Choose colors that complement each other and reflect their personalities as a couple.
* Consider the setting: Formal attire for a wedding anniversary shoot, casual attire for a relaxed outdoor session.
* Families:
* Coordinate colors, but don't match exactly. Choose a color palette with 2-3 main colors and incorporate those colors into everyone's outfits.
* Consider the age and personalities of the children. Choose outfits that are comfortable and allow them to move freely.
* Think about the overall theme or style of the portrait. (e.g., classic, rustic, modern)
* Children:
* Comfort is key. Choose clothes that are soft, comfortable, and easy to move in.
* Avoid clothes with logos or distracting characters.
* Choose colors that are bright and cheerful.
* Consider bringing a favorite toy or prop to help them feel more comfortable.
* Groups:
* Establish a color palette or theme.
* Communicate the guidelines clearly to everyone in the group.
* Encourage individuals to choose outfits that reflect their personalities within the overall theme.
* Be prepared to make adjustments on the day of the shoot.
IV. What to *AVOID* (and how to phrase it positively)
* Instead of saying "Don't wear..." try "I recommend wearing..."
* Avoid: Large logos or branding.
* Instead: "To keep the focus on you, please choose clothing without large logos or prominent branding."
* Avoid: Distracting patterns (stripes, plaids, busy florals).
* Instead: "Solid colors or small, subtle patterns work best in photos. Large, bold patterns can sometimes be distracting."
* Avoid: Ill-fitting clothing (too tight, too baggy).
* Instead: "Well-fitting clothes are the most flattering. Please choose outfits that fit you comfortably and allow you to move freely."
* Avoid: Clothing that wrinkles easily.
* Instead: "Choose fabrics that don't wrinkle easily, or be sure to iron or steam your clothes before the shoot."
* Avoid: Overly trendy or dated clothing.
* Instead: "Choose classic styles that will look good for years to come."
* Avoid: Black (unless specifically part of the desired aesthetic). Black can be very draining on skin tones and doesn't provide much visual interest. Suggest charcoal grey, navy blue, or other dark neutrals as alternatives.
* Instead: "Darker colours often look great, such as navy or a dark green. We just want to make sure the dark colour doesn't hide your features."
* Avoid: Clothes that make you uncomfortable.
* Instead: "Most importantly, choose clothes that make you feel confident and comfortable! This will shine through in the photos."
V. Practical Tips for the Day of the Shoot
* Be prepared to offer suggestions and adjustments. Have a small kit with safety pins, lint roller, and other basic supplies.
* If you see something that needs to be adjusted, address it gently and professionally. "Excuse me, I noticed a slight wrinkle on your collar. Would you mind if I smooth it out for you?"
* Communicate clearly and calmly. Avoid being overly critical or judgmental.
* Focus on creating a positive and relaxed atmosphere. This will help your subjects feel more comfortable and confident.
* Have extra options on-hand if possible. Bring an extra shirt, scarf, or other accessory that the subject can use if they're not happy with their initial choices.
* If multiple outfits will be used, have them organized and ready. Saves time and keeps the session flowing smoothly.
* Be prepared for weather changes (if outside). Always have a backup plan for unexpected rain or wind.
VI. Legal Considerations
* Model Release: If you plan to use the photos for anything other than personal use (e.g., portfolio, advertising), you'll need a signed model release.
* Copyright: Be clear about who owns the copyright to the photos.
In Summary:
Guiding your subjects on clothing choices is all about clear communication, providing helpful suggestions, and creating a positive and collaborative experience. By taking the time to prepare and communicate effectively, you can help your subjects choose outfits that will make them look and feel their best, resulting in stunning portraits that you'll both be proud of.