I. Pre-Shoot Communication: The Foundation
* Questionnaire/Consultation: This is the BEST way to start. Don't just spring it on them the day of the shoot.
* Purpose: Understand the goal of the portraits. Are they for professional headshots, a family heirloom, a graduation, a dating profile, or something else? This *completely* dictates the clothing advice.
* Location/Setting: Where will the shoot take place (studio, park, their home, etc.)? Knowing the environment is crucial.
* Desired Style/Vibe: Discuss the overall look they want to achieve. Examples: classic, modern, relaxed, formal, playful, artistic, etc. Use mood boards with image examples to help communicate visual concepts. "Do you envision these photos as bright and airy, or more moody and dramatic?"
* Color Palette: Discuss ideal colours. Do they want neutral shades, something bolder, pastels?
* Number of Outfits: How many outfit changes will they have?
* Consider Their Comfort Zone: Stress that they should choose clothes they feel good and confident in. Don't force them into something they're uncomfortable wearing.
* Who Will Be In The Photo?: If it's a family or group portrait, coordination is key.
* Provide a Guide (PDF or Email): A written guide is incredibly helpful. It allows them to refer back to your suggestions. Include visuals.
* Template Ideas: Search online for "portrait clothing guide template" to find examples. Adapt them to your style and needs.
* Consider creating a gallery of appropriate clothing, and sharing with your clients
II. General Guidelines: The Do's and Don'ts (Adjust to the Specific Shoot!)
A. What to Avoid (Generally):
* Logos and Large Graphics: These are distracting and date the photo. Small, subtle patterns are usually okay, but avoid anything that screams a brand name.
* Neons or Highly Saturated Colors (Unless Intentional): These can cause color casts on the skin and be overwhelming. Consider if these colours will clash with the backdrop.
* Busy Patterns: Stripes, intricate florals, and other overwhelming patterns can create visual noise and moiré patterns (especially in digital images). Small, subtle patterns can work, but generally solid colors are safer.
* Ill-Fitting Clothes: Too tight or too baggy will be unflattering. Ensure clothes fit properly *before* the shoot.
* Wrinkled Clothing: This is a huge distraction. Tell them to iron or steam their outfits before the shoot.
* Trends That Date Quickly: Avoid anything that will look obviously "of the moment" in a few years.
* Anything Uncomfortable: If they are uncomfortable, this will show.
B. What to Encourage (Generally):
* Solid Colors: These are classic and timeless. Choose colors that complement their skin tone and the background.
* Well-Fitting Clothes: Clothes should fit properly and flatter their figure. Ask them to try on outfits beforehand and check for any issues (gapping buttons, pulling seams, etc.).
* Textures: Adding texture (knits, lace, velvet, corduroy) can add visual interest without being distracting.
* Layering: Jackets, scarves, vests, and cardigans can add depth and dimension to the image.
* Timeless Styles: Choose classic silhouettes that won't look dated in a few years.
* Comfortable Shoes: Even if the shoes aren't fully visible, comfortable shoes will help them feel more relaxed and confident.
* Accessories: Accessories can add personality and style, but don't overdo it. Simple jewelry, a scarf, or a hat can be a nice touch.
C. Specific Clothing Recommendations (Tailor to the Shoot):
* Professional Headshots:
* Men: A well-fitting suit jacket and dress shirt (with or without a tie), a blazer and collared shirt, or a professional-looking sweater. Darker colours tend to be more authoritative.
* Women: A blazer and blouse, a professional dress, a sweater and dress pants, or a tailored top. A statement necklace can add interest.
* Consider the industry: A lawyer will dress differently than a tech startup founder.
* Family Portraits:
* Color Harmony: Choose a color palette and coordinate outfits within that palette. Think of a theme (e.g., earth tones, pastels, jewel tones). Avoid everyone wearing the exact same color.
* Coordinate, Don't Match: Mix and match different shades and textures within the chosen color palette.
* Consider the Location: If shooting in a park, earthy tones and greens might blend well. If shooting on a beach, blues and whites might be a good choice.
* One person can have a pattern. Then use solid colours for the rest that match the pattern
* Example Palette: Navy, cream, and burgundy. One person wears a navy sweater, another wears a cream top, and another wears a burgundy scarf.
* Couple's Portraits:
* Complementary Outfits: Choose outfits that complement each other in terms of color and style.
* Avoid Clashing Patterns: If one person is wearing a pattern, the other should wear a solid color.
* Consider the Relationship: Reflect the couple's personality and style in their clothing choices.
* Children's Portraits:
* Comfort is Key: Make sure the clothes are comfortable and allow them to move freely.
* Choose Age-Appropriate Styles: Avoid anything too fussy or restrictive.
* Bright Colors (Sometimes): Depending on the overall style of the shoot, bright colors can be fun and playful.
* Avoid Logos/Characters: Unless specifically requested, avoid clothing with cartoon characters or logos.
* Maternity Portraits:
* Fitted Clothing: Show off the baby bump! Fitted dresses, tops, and leggings are great choices.
* Flowing Fabrics: Flowing fabrics can create a beautiful and ethereal look.
* Neutral Colors: Neutral colors tend to be flattering and timeless.
* Consider the Location: If shooting outdoors, a long, flowing dress can look stunning.
III. Specific Advice and Tips
* Undergarments:
* Advise on appropriate undergarments. Nude-colored bras, seamless underwear, and shapewear can help create a smooth and flattering silhouette. Avoid dark bras showing through light-colored shirts.
* Bra straps: Avoid visible bra straps.
* Consider strapless options
* Jewelry:
* Keep it simple: Too much jewelry can be distracting.
* Choose pieces that complement the outfit and the overall style of the shoot.
* Remove watches.
* Makeup:
* Avoid Shimmer/Glitter (Generally): Can reflect light in unflattering ways. Unless it's a beauty shot, keep makeup relatively matte.
* Long lasting makeup, if its a long photo session
* Consider hiring a professional makeup artist
* Bring makeup to touch up.
* Hair:
* Style their hair as they normally do. They should feel comfortable.
* Bring hair ties.
* Shoes:
* Consider the location: If shooting outdoors, avoid wearing stilettos on grass or sand.
* Choose shoes that are comfortable and stylish.
* Bring multiple pairs.
* Glasses:
* Consider anti-reflective coating to reduce glare.
* Have clients practice looking comfortable with glasses.
* Ask if they have a second pair of glasses without lenses.
IV. The Day Of The Shoot
* Reiterate and Review: Briefly check in with your subject(s) about their outfits. Offer final suggestions if needed.
* Be Tactful and Kind: If you see something that really isn't working, address it gently and offer alternatives. "This color is beautiful, but it's reflecting a little green onto your face. Do you have something else in a similar style but a different shade?"
* Focus on Confidence: Remind them that the most important thing is that they feel good about themselves. Confidence shines through in photos.
V. Important Considerations:
* Body Positivity: Be sensitive to body image issues. Avoid making comments about weight or body shape. Focus on helping them find clothes that flatter their figure and make them feel good.
* Cultural Sensitivity: Be aware of cultural norms and expectations regarding clothing.
* Weather: Consider the weather and recommend layers if necessary.
* Personal Style: While offering guidance, respect the subject's personal style and preferences. The goal is to enhance their natural beauty and personality, not to completely transform them.
In summary: Preparation and clear communication are key. By providing thoughtful guidance and being sensitive to your subject's needs, you can help them choose clothing that will enhance their portraits and create images they'll love for years to come.