1. Before the Shoot: Communication is Key
* Initial Consultation (Phone Call or Email): This is where you set expectations. Don't just say "wear whatever." Be proactive.
* Ask about their goals: "What are you hoping to achieve with these photos? Where will they be used?" (e.g., LinkedIn, family memories, dating profile, branding). This helps tailor your advice.
* Share your style: Briefly describe your photographic style (e.g., classic, modern, candid, formal, colorful). This helps them understand the aesthetic you're aiming for.
* Discuss the location/background: "We'll be shooting in a park with lots of greenery." or "We'll be in the studio against a gray background." This directly impacts clothing choices.
* Inquire about existing wardrobes: Encourage them to share items they love and feel confident in. It's better to work with existing clothes if possible.
* Offer visual inspiration: Send a mood board or a link to examples of portraits you've taken or admire. This helps them visualize the overall look.
* Send a Detailed "What to Wear" Guide (PDF or Email): This is essential! A well-written guide covers everything. Here's what to include:
2. Elements of a "What to Wear" Guide
* General Guidelines (Applicable to Most Sessions):
* Fit: "Clothes should fit well – not too tight or too baggy. Tailored or well-fitted clothing always photographs best."
* Comfort: "Choose clothes that you feel comfortable and confident wearing. If you're not comfortable, it will show in the photos."
* Ironing/Wrinkles: "Please make sure your clothes are clean, ironed, and free of wrinkles. Wrinkles are very noticeable in photos."
* Layers: "Layers (cardigans, jackets, scarves) add visual interest and depth. Bring a few options."
* Shoes: "Think about your shoes! They can be a subtle statement piece. Make sure they're clean."
* Undergarments: "Wear neutral-colored undergarments to avoid them showing through clothing. Ensure your bra straps are concealed."
* Accessories: "Accessories can add personality, but avoid anything too distracting (e.g., oversized jewelry, large logos)."
* Nails: "Make sure your nails are clean and presentable. Neutral or classic colors are best."
* Hair: "Style your hair as you normally would, but consider bringing hairspray or a comb for touch-ups."
* Makeup: "Natural-looking makeup is usually best. Avoid anything too heavy or trendy. Bring powder for shine."
* Colors and Patterns:
* Complimentary Colors: "Choose colors that complement your skin tone and the background. Earth tones, jewel tones, and muted colors often photograph well." (Research color palettes that work well for portraits; share examples).
* Avoid Neon/Bright Colors: "Avoid neon or overly bright colors, as they can cast unflattering colors on your skin."
* Patterns (Use Sparingly): "Small, subtle patterns are okay, but avoid busy or distracting patterns. Solid colors are generally safer."
* Coordination (for groups/families): "Aim for coordination, not matching. Choose a color palette (e.g., blues, grays, and creams) and have everyone wear variations within that palette."
* Specific Recommendations Based on Session Type:
* Headshots (Professional):
* "Business professional attire is recommended (suit, blazer, button-down shirt, blouse). Avoid distracting patterns or colors."
* "Consider the industry you're in. A lawyer might choose a more formal suit, while a creative professional might opt for a more relaxed blazer and shirt."
* "Jewelry should be minimal and professional."
* Family Portraits:
* "Consider the location. If we're at the beach, lighter colors and casual clothing would be appropriate. If we're in a park, earth tones and comfortable attire would work well."
* "Think about your home décor. What colors would complement your walls if you plan to display the photos?"
* "Lay out all the outfits together to ensure they coordinate well."
* Couples Portraits:
* "Choose outfits that reflect your personalities and relationship. Do you prefer casual or dressy attire?"
* "Coordinate your outfits, but don't match exactly. Complementary colors and styles work well."
* "Think about the location and the overall mood you want to create."
* Maternity Portraits:
* "Flowing dresses or tops are often flattering. Consider fabrics like chiffon or lace."
* "Show off your baby bump! Fitted tops or dresses that hug your curves can be beautiful."
* "Think about your comfort. Choose clothing that is easy to move in and doesn't restrict your breathing."
* Things to Avoid:
* Logos (large or distracting)
* Text or graphics on clothing
* Clothing with holes or stains
* Wrinkled clothing
* Clothing that is too revealing
* Anything you're not comfortable in
* Bring Options: "Bring a few different outfits so we can choose what looks best on camera and fits the setting."
* Photo Examples: Include images of people wearing clothes that embody your suggestions (e.g., examples of good color palettes, layering, flattering fits).
* Your Contact Information: Encourage questions! "If you have any questions about what to wear, please don't hesitate to ask!"
3. Day of the Shoot: Final Touches
* Review the Outfits: When your subjects arrive, take a quick look at the outfits they've brought. Politely offer suggestions if needed.
* Consider the Lighting: If you're using specific lighting setups, explain how certain colors might appear.
* Comfort and Confidence: Remind your subjects that comfort and confidence are key. If they feel good, it will show in the photos.
* Be Flexible: Be willing to adapt if necessary. Sometimes the best photos come from unexpected choices.
Example Snippet from a "What to Wear" Guide (Family Portraits):
"Color Palette: For family portraits, we want to aim for a cohesive look without being overly matchy-matchy. Consider a color palette like blues, creams, and tans. For example, Mom could wear a cream-colored dress, Dad a light blue button-down shirt and khakis, and the kids could wear variations within that palette. Avoid everyone wearing the exact same color. The goal is for your family to complement each other, not blend into one uniform blob! See the attached images for examples of families using this palette successfully."
Key Considerations:
* Be Polite and Respectful: Your goal is to guide, not dictate. Frame your suggestions in a positive and helpful way. Avoid being critical or judgmental.
* Tailor Your Advice: Adapt your recommendations to the individual's style and the specific goals of the photoshoot.
* Visuals are Powerful: Use photos and examples to illustrate your points.
* Offer Alternatives: If you don't like a particular outfit, suggest alternatives rather than simply saying "no."
* Focus on the Overall Look: Remind your subjects that clothing is just one element of a great portrait. The most important thing is to capture their personality and connection.
By following these tips, you can effectively guide your portrait subjects on clothing choices, resulting in beautiful and meaningful photos that everyone will love.