I. Pre-Shoot Communication is Key
* The Consultation: Ideally, have a phone call, video call, or in-person meeting before the shoot. This allows you to understand their vision, explain your style, and discuss clothing options thoroughly. If a meeting isn't possible, a detailed email or questionnaire is a must.
* Clear Instructions: Be specific! Vague advice like "wear something nice" isn't helpful. Provide concrete examples and guidelines.
* Visual Aids: Include examples! Create a Pinterest board or Mood Board with outfit ideas that align with your style and the shoot's theme. Share the board with your client. This helps them visualize what you're aiming for.
* Open Communication: Encourage questions! Let them know they can reach out if they're unsure about anything.
* Tailor the Advice: Consider the subject's personality, body type, the location, and the overall style of the shoot.
II. General Guidelines to Share
Here's a breakdown of common recommendations you can adapt based on the specifics of your shoot:
* Overall Style and Vibe:
* Match the Mood: "We're going for a [e.g., relaxed, elegant, professional, playful] vibe, so choose clothes that reflect that."
* Consider the Location: "Since we're shooting outdoors in a natural setting, earthy tones and comfortable fabrics would work well." OR "For the studio, darker, more structured outfits will create a sophisticated look."
* Complementary Colors (if applicable): "If multiple people are in the shot, think about coordinating colors. Avoid being too matchy-matchy, but choose colors that are harmonious." (Share a color palette idea)
* Colors:
* Solid Colors: "Solid colors generally photograph best. Busy patterns can be distracting." (Exceptions exist if you're intentionally going for a bold or quirky look.)
* Jewel Tones: "Jewel tones (emerald green, sapphire blue, ruby red, amethyst purple) look great on camera."
* Neutrals: "Neutrals (gray, beige, cream, white, black) are classic and versatile." Be careful with very light colors that might wash people out.
* Avoid Neons: "Avoid bright, neon colors as they can cast unflattering colors onto the skin."
* Skin Tone Considerations: "Think about colors that complement your skin tone. If you have cool undertones, blues, purples, and greens tend to look good. If you have warm undertones, yellows, oranges, and reds can be flattering."
* Fit & Fabric:
* Well-Fitting Clothes: "Wear clothes that fit you well and are comfortable. Avoid clothes that are too tight or too baggy."
* Avoid Wrinkles: "Iron or steam your clothes before the shoot to avoid wrinkles showing up in the photos. This is especially important for shirts and pants."
* Flattering Silhouettes: "Choose clothing that accentuates your best features. For example, if you have great legs, wear a skirt or dress that shows them off. If you have a slim waist, wear a belt to define it."
* Fabric Choice:
* "Avoid fabrics that are too shiny (like satin) as they can reflect light in unflattering ways."
* "Textured fabrics (like corduroy or cable knit) can add visual interest."
* Details to Minimize or Avoid:
* Logos and Branding: "Avoid clothes with large logos or distracting graphics. We want the focus to be on you, not the brand."
* Busy Patterns: "As mentioned before, busy patterns can be distracting. If you must wear a pattern, make sure it's subtle."
* Trendy Items That Will Date the Photo: "Avoid overly trendy items that might make the photos look dated in a few years."
* Avoid clothing that rides up or needs adjustment: You want your subject to be comfortable and not have to worry about their clothing while posing.
* Layering:
* Adds Depth: "Layering adds visual interest to portraits. Consider adding a jacket, scarf, or cardigan."
* Versatility: "Layers also allow for quick changes in the look of the portrait without a complete outfit change."
* Accessories:
* Keep it Simple: "Accessories can add personality, but don't overdo it. Choose a few well-chosen pieces that complement your outfit."
* Necklaces and Earrings: "Consider the neckline of your top when choosing necklaces. Simple earrings are usually a good choice."
* Shoes: "Don't forget about your shoes! Make sure they're clean and in good condition. Choose shoes that are comfortable and that complement your outfit."
* Hair and Makeup:
* Natural Look: "For makeup, aim for a natural, polished look. Avoid anything too heavy or dramatic."
* Grooming: "Make sure your hair is styled and neat. If you're unsure about styling it yourself, consider getting a professional blowout."
* Men: "Men should be clean-shaven or have neatly trimmed facial hair."
III. Specific Examples and Phrasing
* Professional Headshots:
* "For professional headshots, a classic blazer or suit jacket is always a good choice. Pair it with a solid-colored shirt or blouse. Avoid busy patterns or distracting jewelry."
* "A well-fitting dress or blouse with a tailored jacket can also work well."
* Family Portraits (Outdoors):
* "Let's aim for a cohesive color palette. Think of a main color and then variations of that color. For example, blues and greens with pops of mustard or coral. This creates unity."
* "Comfortable, casual clothing is best for outdoor family portraits. Jeans, chinos, and cotton tops are all good choices."
* Maternity Portraits:
* "Flowing dresses or skirts that show off your baby bump are ideal. Soft, comfortable fabrics are a must."
* "Consider bringing a few different outfits, including one more fitted outfit to show off your shape."
* Senior Portraits:
* "This is your chance to express your personality! Bring a variety of outfits that reflect your interests and style. Include dressy and casual options."
* "Think about including items that represent your hobbies or future plans (e.g., a letterman jacket, a musical instrument, a sports uniform)."
IV. Practical Tips for Success
* Encourage Options: Suggest bringing multiple outfits. This allows you to choose the best one on the day of the shoot.
* Offer Wardrobe Consultation (if you provide it): Some photographers offer a paid wardrobe consultation service.
* Be Prepared to Make Suggestions on the Day: Even with the best pre-shoot communication, you may need to make adjustments on the day of the shoot. Be prepared to offer suggestions and help your subjects feel comfortable and confident.
* Respect Their Style: While you're guiding them, be respectful of their personal style. Find a balance between your vision and their comfort and preferences.
* Positive Reinforcement: Compliment their clothing choices and make them feel good about their appearance. Confidence translates to better photos.
* Ultimately, It's Their Choice: Remember that it's *their* portrait. Provide guidance, but respect their final decisions.
Example Email Template:
Subject: Your Upcoming Portrait Session - Let's Talk Clothing!
Hi [Subject's Name],
I'm so excited about your portrait session on [Date]! To ensure we capture the best possible images, I wanted to share some guidelines for clothing choices.
(Option 1: Detailed Instructions)
[Refer to the relevant sections above, tailoring the advice to their specific shoot. Include color palette examples, links to your Pinterest board, and specific outfit suggestions.]
(Option 2: More General, with an Invitation to Discuss)
"To get the best results, I recommend wearing [mention a few key points - e.g., solid colors, well-fitting clothes, avoid logos]. I've also created a Pinterest board with some outfit ideas that align with the style of the shoot: [Link to Pinterest Board].
I'm happy to discuss your options in more detail. Feel free to reply to this email with any questions or if you'd like to schedule a quick call to chat.
Looking forward to it!
Best,
[Your Name]
In Summary:
Guiding your subjects on clothing choices is a vital part of portrait photography. Clear communication, specific advice, visual examples, and a positive attitude will help you create stunning portraits that both you and your clients will love. Good luck!