There’s no debate: video content is king in the world of social media, and adding it to your social presence is extremely easy. Here’s how.
If you’ve been struggling to find social media engagement for your brand, the first question you should ask yourself is Am I using the right tools?
These days, there are hundreds of ways to engage with an audience on the internet, but there are none more prolific and efficient than using video content. At first glance, you might think that adding video content would require a full video staff or hiring contract workers, but these days, it’s actually a lot easier than that.
You can solve a lot of problems with stock video. You can show your potential customers who you are and what you’re about, and you can communicate the overall vibe of your brand with just a few seconds of video.
With over 14 million different clips covering all types of various visual subjects, we’ve got exactly what you need to promote your brand.
Why You Should Use Video
It’s no secret that video content has taken the web by storm in just about every way imaginable, but here are some stats to make the point.
By 2022, online videos will make up more than 82 percent of all consumer internet traffic — fifteen times higher than it was in 2017. So, in 2019, video already has a strong foothold in terms of internet traffic, and it’s still growing — rapidly.
Viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when they reading it. This is a staggering statistic to me, but think about it — how often do you find yourself remembering something you saw in a video vs. something you read in an online article or social post?
Video simply connects on a more emotional level, and it can communicate a lot of subtext quickly and efficiently.
I’ve always said that video/film is the ultimate art-form, as it connects almost all of the various art-forms (music, design, visuals, and writing) into one medium. It’s the ultimate way to tell your customers who you are.
How You Can Easily Use Video
You may think that outfitting your social presence with video content is a costly, time-consuming endeavor. Well, with a little creativity, it’s really a lot easier than that.
Just take all of the same social content that you might pair with an image, and consider using video instead. Whether you want a cinemagraph, a seasonal post, or something more specific, have a look through our video library for anything you would need.
It can be as simple as purchasing a single clip and uploading it to a post, or maybe grabbing a few to build an entire social campaign.
For example, if you’re a realtor who just wants to expand business in a new neighborhood, just slap your logo on some aerial footage of that neighborhood. Let your customers know where you are, and where you’re headed.
If you’re an ice cream shop ready to open your doors on a summer day, get people thinking about your ice-cold product and share a bit of your personality.
Don’t overthink it.
Social media is about experimentation. You’ll need to find what works and what doesn’t.
But there’s one thing we do know: video content works.
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