Adobe has just launched some AI video features as part of Firefly and, despite being beta and producing some terrifying results, Adobe is charging money for it.
Photography YouTuber and educator Tony Northrup has paid the $10 monthly fee to get access to the beta version of Adobe Firefly’s generative video tools and the results are not good. It’s not unusual for Adobe to beta-test new AI-powered features, as seen in Photoshop and Lightroom in recent years, as this gives Adobe the opportunity to garner feedback and further refine its neural networks. What is unusual, however, is for Adobe to charge money for something that’s clearly not ready for commercial use.
“Generate Video (beta) is now available,” Adobe told its customers. “Quickly comunicate your creative intent, create b-roll to fill gaps, and add new elements to a shot, and so much more.” Looking at Northrup’s experiences, right now, you’ll be paying a monthly fee to have a one-in-ten chance of producing something that’s actually usable. Of course, it will improve, but can Adobe justify charging money until it works properly, or at least gets that ratio to something that doesn’t feel like a crap shoot?
Do you want to pay to be one of Adobe’s guinea pigs? Let us know your thoughts in the comments below.